How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79
The PR Maven Podcast
Lee Goldberg is a reporter/anchor for NEWS CENTER Maine. He joined NEWS CENTER Maine in 1993 as sports director at WLBZ 2 in Bangor. In his years at NEWS CENTER Maine, Lee has covered some of the biggest stories in New England sports history, including seven Super Bowls and three World Series. Lee's contributions to journalism in Maine have been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press, as well as the Maine Athletic Directors' Association.
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Growing Your Brand Through Public Speaking and Social Media ft. April Chavez - Episode 280
The PR Maven Podcast
In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic...
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How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47
The PR Maven Podcast
Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers. She hosts a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles.
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Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279
The PR Maven Podcast
This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic...
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How to Start Your Personal Brand, With Kit Huffman - Episode 190
The PR Maven Podcast
How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest: Kit Huffman ...
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What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his...
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Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
The PR Maven Podcast
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest:...
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How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277
The PR Maven Podcast
In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread...
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How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168
The PR Maven Podcast
After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.
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How To Build Your Own PR Business With Delaney Vetter – Episode 276
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working...
info_outlineIn this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about her experience at VIP. Nancy and Tim also talk about sponsorships and how VIP sponsors events their employees are involved in.
00:00 Introduction to the PR Maven Podcast
01:32 Introducing Guest: Tim Winkeler
03:07 Tim Winkeler’s Career in the Auto Parts Industry
05:07 About VIP Tires & Service
06:40 How Nancy and Tim Met
13:11 VIP’s Management Process
15:34 VIP Tires & Service’s PR Strategy
18:52 Investing in People
26:39 VIP’s Sponsorship of The Trek Across Maine in 2022
29:17 Sponsorships in VIP’s Marketing Plan
33:06 Helpful Resources
Links
Competitive Edge - https://competitiveedge.tv/premiere-episode/
Automotive Service Excellence (ASE) Certification - https://www.ase.com/
“Extreme Ownership” by Jocko Willink - https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057
Origin USA - https://originmaine.com/
Related Episodes
About Tim
Tim is an accomplished people-focused leader with a track record of building high-performance teams that exceed expectations. Always focused on customer needs and feedback, he builds core competencies around making money by serving customers in different and better ways. Tim is a teacher at heart and learns every day by reading great books and meeting great people.
Bonus Q&A
VIP has a program they call “five-for-five.” Explain what that means and how you implement it at your stores.
Five-for-five is all about focusing on the customer experience. We’ve identified the five key moments in a customer’s visit to VIP where we take the extra step to build a relationship with the customer and to make sure their experience at VIP is memorable. The five-for-five customer engagement process is all about taking the extra time to build a relationship with the customer.
VIP has big plans for 2024. Tell us about where you are expanding.
For 2024, we will be opening some new locations and expanding some existing ones. We will be entering Connecticut for the first time with the acquisition of a shop in Waterbury. We will be opening our 9th shop in Massachusetts when we open our new shop in Brockton, and we will be expanding our operations in Maine in both our Yarmouth and Augusta shops. In addition, we have several more growth projects that I’m confident will be completed in the back half of the year.
What makes you the proudest of everything you have accomplished during your tenure at VIP?
What I enjoy most about being a member of the VIP team is interacting with our team members and getting to know them. The people-first culture that we’ve all worked to establish makes VIP a great place to work every day, and I’m proud to wear the "VIP Blues" and do my part to support our mission to "Earn Automotive Customers for Life.”