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Episode 172: People Over Price With Tim Winkeler

The PR Maven Podcast

Release Date: 02/06/2024

Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood show art Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood

The PR Maven Podcast

Michelle Hood is the president and CEO at Northern Light Health in Brewer, Maine. She came to Northern Light Health in April 2006 from Billings, MT, where she was president and CEO of the Sisters of Charity of Leavenworth Health System, Montana Region, as well as president and CEO of its flagship hospital, St. Vincent Healthcare. As president and CEO of Northern Light Health, she focuses on health care policy and design models at the state and national levels.

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The PR Maven Podcast

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Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey show art Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey

The PR Maven Podcast

With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. From his experience building Sugarloaf as a skiing destination to the launching of new brands, Carey has been involved in many aspects of ski resort operation. His experience made him a stand-out candidate for his most recent position at the Jackson Hole Mountain Resort.

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The PR Maven Podcast

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The PR Maven Podcast

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The PR Maven Podcast

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The PR Maven Podcast

Karl was promoted to the position of Sugarloaf’s general manager in April of 2015. Strand has held a leading role in managing key segments of Sugarloaf's operations, as well as those of its sister resort, Sunday River. He began his career at the resorts in 2004, when he was hired as Vice President of Lodging and Property Management for both resorts. Most recently he was the Vice President of Mountain Operations at Sunday River.

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The PR Maven Podcast

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The PR Maven Podcast

Sean Riley began running a 19-room motel & cottage business in Wells, Maine, in 1982 with his wife Dayna, while teaching high school special ed., moving to a larger condotel three years later and then to a 130-room hotel, restaurant and marina. He switched full time into the hotel business, giving up his career as a teacher. MCHG started as a restaurant company with one hotel. Today, MCHG has 20 hotels and 750 associates throughout New England and in Florida.

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The PR Maven Podcast

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More Episodes

In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about her experience at VIP. Nancy and Tim also talk about sponsorships and how VIP sponsors events their employees are involved in 

00:00 Introduction to the PR Maven Podcast 

01:32 Introducing Guest: Tim Winkeler 

03:07 Tim Winkeler’s Career in the Auto Parts Industry 

05:07 About VIP Tires & Service 

06:40 How Nancy and Tim Met  

13:11 VIP’s Management Process  

15:34 VIP Tires & Service’s PR Strategy  

18:52 Investing in People  

26:39 VIP’s Sponsorship of The Trek Across Maine in 2022 

29:17 Sponsorships in VIP’s Marketing Plan 

33:06 Helpful Resources 

 

Links 

Automotive Service Excellence (ASE) Certification - https://www.ase.com/  

Extreme Ownership by Jocko Willink - https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057  

Origin USA - https://originmaine.com/  

 

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About Tim 

Tim is an accomplished people-focused leader with a track record of building high-performance teams that exceed expectations. Always focused on customer needs and feedback, he builds core competencies around making money by serving customers in different and better ways. Tim is a teacher at heart and learns every day by reading great books and meeting great people. 

 

Bonus Q&A 

VIP has a program they call “five-for-five.” Explain what that means and how you implement it at your stores. 

Five-for-five is all about focusing on the customer experience.  We’ve identified the five key moments in a customer’s visit to VIP where we take the extra step to build a relationship with the customer and to make sure their experience at VIP is memorable.  The five-for-five customer engagement process is all about taking the extra time to build a relationship with the customer. 

  

VIP has big plans for 2024. Tell us about where you are expanding. 

For 2024, we will be opening some new locations and expanding some existing ones. We will be entering Connecticut for the first time with the acquisition of a shop in Waterbury.  We will be opening our 9th shop in Massachusetts when we open our new shop in Brockton, and we will be expanding our operations in Maine in both our Yarmouth and Augusta shops. In addition, we have several more growth projects that I’m confident will be completed in the back half of the year. 

  

What makes you the proudest of everything you have accomplished during your tenure at VIP? 

What I enjoy most about being a member of the VIP team is interacting with our team members and getting to know them. The people-first culture that we’ve all worked to establish makes VIP a great place to work every day, and I’m proud to wear the "VIP Blues" and do my part to support our mission to "Earn Automotive Customers for Life.”