Episode 261: 2023 Golden Microphone Award Celebration With Bob Shultz
Release Date: 11/14/2023
Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy
The PR Maven Podcast
In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a...
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Episode 273: How DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina
The PR Maven Podcast
This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community...
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Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
The PR Maven Podcast
Michelle Hood is the president and CEO at Northern Light Health in Brewer, Maine. She came to Northern Light Health in April 2006 from Billings, MT, where she was president and CEO of the Sisters of Charity of Leavenworth Health System, Montana Region, as well as president and CEO of its flagship hospital, St. Vincent Healthcare. As president and CEO of Northern Light Health, she focuses on health care policy and design models at the state and national levels.
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Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle
The PR Maven Podcast
In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “ to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, from using all the food in the fridge, to what she brings into her home, to her morning routine. In addition to discussing the benefits of PR, Annie shares how she puts together her...
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Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
The PR Maven Podcast
With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. From his experience building Sugarloaf as a skiing destination to the launching of new brands, Carey has been involved in many aspects of ski resort operation. His experience made him a stand-out candidate for his most recent position at the Jackson Hole Mountain Resort.
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Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's...
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Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke
The PR Maven Podcast
How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of , shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conversations and inspire others within the industry. In addition, learn who the famous Maine Grains customer is, and how Amber has been on her baking show! 00:00 Introduction to the PR Maven® Podcast 01:26 Introducing Guest: Amber Lambke ...
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Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen
The PR Maven Podcast
From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with their audience.
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Episode 104: How To Grow an Already Established Brand With Karl Strand
The PR Maven Podcast
Karl was promoted to the position of Sugarloaf’s general manager in April of 2015. Strand has held a leading role in managing key segments of Sugarloaf's operations, as well as those of its sister resort, Sunday River. He began his career at the resorts in 2004, when he was hired as Vice President of Lodging and Property Management for both resorts. Most recently he was the Vice President of Mountain Operations at Sunday River.
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Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams
The PR Maven Podcast
In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their...
info_outlineIn this episode, The PR Maven® Podcast celebrates five years and congratulates Bob Shultz, president and chief financial officer at Puritan Medical Products, for having the most popular episode of the year. Nancy and Bob talk about how Puritan adapted during the COVID pandemic and how they are diversifying now that demand for COVID swabs has decreased. Nancy and Bob also talk about the value of having a finance background in a leadership position.
3:17 – Bob explains how Puritan adapted to the demand for testing swabs during the COVID pandemic.
7:39 – Bob talks about the growth at Puritan since he joined Puritan.
8:36 – Bob describes why he chose to come back to Maine.
10:14 – Bob shares how having a finance background has helped him in his role as president at Puritan.
14:43 – Bob talks about being on The PR Maven® Podcast.
15:47 – Bob explains how Puritan is diversifying as demand for COVID swabs has declined.
19:36 – Bob shares some resources he finds helpful.
Quote
“Doing whatever it takes to get it done. You can see that in everything that Puritan does and it is a differentiator. We are a company that is in the medical device business, so we have regulatory requirements that we need to meet, but the beauty of a company like Puritan is that we're nimble enough to be able to get things done that our customer needs done.” – Bob Shultz, president and chief financial officer at Puritan Medical Products
Links:
Cianbro: https://www.cianbro.com/
Bath Iron Works: https://gdbiw.com/
Grippy Tannins: https://www.grippytannins.com/
Benkay: https://sushiman.com/
“StrengthsFinder 2.0”: https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X
“Oh, the Places You'll Go!” by Dr. Seuss: https://www.amazon.com/Oh-Places-Youll-Dr-Seuss/dp/0679805273/ref=sr_1_1?crid=1PJJ1JG1UYUFQ&keywords=the+places+you+go+by+dr.+seuss&qid=1699551376&s=books&sprefix=the+places+you+go+by+dr.+suess+%2Cstripbooks%2C72&sr=1-1
About the guest:
A 1990 graduate from Bowdoin with a major in economics and a minor in government, Bob Shultz started his career at Deloitte where he earned his certified public accountant (CPA) designation. After public accounting, Bob worked in a variety of leadership positions in both financial and operational capacities. These roles allowed him to excel as a business leader given the diversity of experiences. Bob has worked in organizations ranging from start-ups to global Fortune 100 companies and across diverse industries. Prior to joining Puritan, he was the division CFO of one of the largest global operating units of 3M Company.
At Puritan, Bob is currently the president and chief financial officer.In this role, he is responsible for the day-to-day operations as well as the future strategic direction. This role allows Bob to utilize the totality of his strengths and experiences to partner with the fantastic leadership team and drive profitable growth across all of Puritan’s markets.
Looking to connect:
Email: [email protected]
LinkedIn: www.linkedin.com/in/bobshultz3
Website: www.puritanmedproducts.com