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Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts

The PR Maven Podcast

Release Date: 01/30/2024

Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood show art Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood

The PR Maven Podcast

Michelle Hood is the president and CEO at Northern Light Health in Brewer, Maine. She came to Northern Light Health in April 2006 from Billings, MT, where she was president and CEO of the Sisters of Charity of Leavenworth Health System, Montana Region, as well as president and CEO of its flagship hospital, St. Vincent Healthcare. As president and CEO of Northern Light Health, she focuses on health care policy and design models at the state and national levels.

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Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle show art Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle

The PR Maven Podcast

In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “ to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, from using all the food in the fridge, to what she brings into her home, to her morning routine. In addition to discussing the benefits of PR, Annie shares how she puts together her...

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Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey show art Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey

The PR Maven Podcast

With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. From his experience building Sugarloaf as a skiing destination to the launching of new brands, Carey has been involved in many aspects of ski resort operation. His experience made him a stand-out candidate for his most recent position at the Jackson Hole Mountain Resort.

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Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church show art Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church

The PR Maven Podcast

In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's...

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Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke show art Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke

The PR Maven Podcast

How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of , shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conversations and inspire others within the industry. In addition, learn who the famous Maine Grains customer is, and how Amber has been on her baking show!  00:00 Introduction to the PR Maven® Podcast  01:26 Introducing Guest: Amber Lambke  ...

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Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen show art Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen

The PR Maven Podcast

From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with their audience.

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Episode 104: How To Grow an Already Established Brand With Karl Strand show art Episode 104: How To Grow an Already Established Brand With Karl Strand

The PR Maven Podcast

Karl was promoted to the position of Sugarloaf’s general manager in April of 2015. Strand has held a leading role in managing key segments of Sugarloaf's operations, as well as those of its sister resort, Sunday River. He began his career at the resorts in 2004, when he was hired as Vice President of Lodging and Property Management for both resorts. Most recently he was the Vice President of Mountain Operations at Sunday River.

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Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams show art Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams

The PR Maven Podcast

In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their...

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Episode 61: How To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley show art Episode 61: How To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley

The PR Maven Podcast

Sean Riley began running a 19-room motel & cottage business in Wells, Maine, in 1982 with his wife Dayna, while teaching high school special ed., moving to a larger condotel three years later and then to a 130-room hotel, restaurant and marina. He switched full time into the hotel business, giving up his career as a teacher. MCHG started as a restaurant company with one hotel. Today, MCHG has 20 hotels and 750 associates throughout New England and in Florida.

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Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian show art Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian

The PR Maven Podcast

In this episode, Raffi DerSimonian talks about his career doing public relations and marketing in the arts. As a Waterville native, Raffi talks about the art and culture renaissance going on in the city. Raffi also describes his musical career and helping found Waterville Rocks. In addition to doing public relations and marketing in the arts, Raffi is experienced in promoting higher education. Raffi and Nancy discuss how COVID-19 has impacted higher education as well as communicating during a crisis.

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More Episodes

In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing.

 

00:02 Introduction to the PR Maven Podcast

01:44 Introducing Guest Speaker: Koty Potts

01:56 Koty Potts: Journey in Digital Marketing

02:58 Optimizing Blog Posts for Search: A Deep Dive

03:20 The Power of Blogging and SEO

06:48 The Impact of SEO on Business Growth

09:45 The Art of Blog Post Optimization

15:21 The Importance of Regular Content Updates

15:32 The Role of Public Relations in Content Marketing

17:50 The Value of Consistent Blogging

27:08 The Impact of Backlinks on SEO

33:54 Conclusion and Contact Information

 

Mentioned

View screenshare (10:25)

“They Ask, You Answer” by Marcus Sheridan

“Building Better Brands” by Elton Mayfield

Search Engine Journal

Semrush

Hubspot

“Evergreen Affiliate Marketing” by Nate McCallister

About Koty
Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position.

Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional.

Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.