Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts
Release Date: 01/30/2024
The Finale - A Bittersweet Goodbye For Now
The PR Maven Podcast
Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights. So, what's next?...
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How To Use Your Strengths To Develop Your Personal Brand, With Christine Tieri – Episode 141
The PR Maven Podcast
In this episode, Chris Tieri explains how to use your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help.
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The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada - Episode 281
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with . Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also...
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How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79
The PR Maven Podcast
Lee Goldberg is a reporter/anchor for NEWS CENTER Maine. He joined NEWS CENTER Maine in 1993 as sports director at WLBZ 2 in Bangor. In his years at NEWS CENTER Maine, Lee has covered some of the biggest stories in New England sports history, including seven Super Bowls and three World Series. Lee's contributions to journalism in Maine have been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press, as well as the Maine Athletic Directors' Association.
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Growing Your Brand Through Public Speaking and Social Media Featuring April Chavez - Episode 280
The PR Maven Podcast
In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic...
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How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47
The PR Maven Podcast
Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers. She hosts a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles.
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Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279
The PR Maven Podcast
This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic...
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How to Start Your Personal Brand, With Kit Huffman - Episode 190
The PR Maven Podcast
How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest: Kit Huffman ...
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What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his...
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Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
The PR Maven Podcast
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest:...
info_outlineIn this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing.
00:02 Introduction to the PR Maven Podcast
01:44 Introducing Guest Speaker: Koty Potts
01:56 Koty Potts: Journey in Digital Marketing
02:58 Optimizing Blog Posts for Search: A Deep Dive
03:20 The Power of Blogging and SEO
06:48 The Impact of SEO on Business Growth
09:45 The Art of Blog Post Optimization
15:21 The Importance of Regular Content Updates
15:32 The Role of Public Relations in Content Marketing
17:50 The Value of Consistent Blogging
27:08 The Impact of Backlinks on SEO
33:54 Conclusion and Contact Information
Mentioned
View screenshare (10:25)
“They Ask, You Answer” by Marcus Sheridan
“Building Better Brands” by Elton Mayfield
“Evergreen Affiliate Marketing” by Nate McCallister
About Koty
Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position.
Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional.
Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.