Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree
Release Date: 05/07/2024
How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79
The PR Maven Podcast
Lee Goldberg is a reporter/anchor for NEWS CENTER Maine. He joined NEWS CENTER Maine in 1993 as sports director at WLBZ 2 in Bangor. In his years at NEWS CENTER Maine, Lee has covered some of the biggest stories in New England sports history, including seven Super Bowls and three World Series. Lee's contributions to journalism in Maine have been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press, as well as the Maine Athletic Directors' Association.
info_outline
Growing Your Brand Through Public Speaking and Social Media ft. April Chavez - Episode 280
The PR Maven Podcast
In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic...
info_outline
How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47
The PR Maven Podcast
Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers. She hosts a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles.
info_outline
Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279
The PR Maven Podcast
This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic...
info_outline
How to Start Your Personal Brand, With Kit Huffman - Episode 190
The PR Maven Podcast
How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest: Kit Huffman ...
info_outline
What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his...
info_outline
Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
The PR Maven Podcast
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest:...
info_outline
How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277
The PR Maven Podcast
In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread...
info_outline
How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168
The PR Maven Podcast
After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.
info_outline
How To Build Your Own PR Business With Delaney Vetter – Episode 276
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working...
info_outlineIn this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Alabama and the challenges they faced. They also highlight Pitchcraft's unique approach to PR, including focusing on lifestyle sectors, offering flexible payments and fostering a supportive community. Additionally, they share useful tips for crafting effective pitches and stress the importance of developing genuine relationships with media professionals. The episode concludes with a special offer for PR Maven podcast listeners and insights into the future of PR and media relations.
00:00 Introduction to The PR Maven® Podcast
02:07 Meet the Founders of Pitchcraft: Kelsey and Derrick Ogletree
03:30 The Origins and Mission of Pitchcraft
04:50 Pitchcraft's Unique Approach to PR and Media
09:04 The Evolution of Pitchcraft: From Pandemic Idea to PR Platform
12:43 The Future of PR
15:50 Building Relationships in PR
24:25 Crafting the Perfect Pitch: Tips and Strategies (continued at 34:15)
29:10 What Defines Newsworthiness
31:03 Walking The Line Between Being Helpful and Annoying With Journalists
37:00 Closing Thoughts and How to Connect with Pitchcraft
Get $200 off your first month of Pitchcraft using the code PRMAVEN.
Related Episodes
Episode 230: How To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated Compass
About Kelsey and Derrick
Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their 1-year-old son Asher. Having grown up in small towns and with strong family values, they’re passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first.
Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance.
This episode is sponsored by:
Pitchcraft - pitchcraft.media