Libsyn Directory

107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Release Date: 03/30/2022

135. Is a Great Product Enough to Grow Your Food Business?

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Your product might be great, but that’s just the beginning. Learn what can actually set your brand apart to build clarity and trust as you scale.

134. How to Shift from Running a Business to Growing a Brand

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

What’s the difference between running a food business and building a memorable brand? You'll hear a powerful mindset shift and a real example to help you build with more clarity, consistency, and purpose.

133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!)

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your feedback about the content I create as well! I will walk you through common learning styles to help you think about how you best absorb new ideas and take action in your food business. You'll find the link below to the short survey to help shape future content and support, whether...

132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Does brand strategy apply to B2B brands in the food industry? Absolutely! In Ep 132, I share why it matters, how it works, and what makes it different. If you’re a B2B business looking to stand out, build trust, and scale faster, this one’s for you.

131. Would You Rather Be Connecting or Marketing to Build Your Food Business?

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

What if you created a Connection Plan instead of a traditional Marketing Plan? In Ep 131, we explore how a connection-first approach to marketing can help both B2C and B2B brands build loyalty and stand out.

130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Brand positioning is the heart of your strategy—it connects what you stand for with what your fans value most. In Ep 130, you’ll learn how to write a brand positioning statement that brings clarity to your messaging and confidence to your next move.

129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

When time is short, your brand strategy can be your biggest time-saver. In Ep 129, I share 3 simple steps to create on-brand marketing content—faster + with less stress—so you can take aligned action without burning out.

128. The Real Story Behind a Good Brand Story

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it. You’ll learn how to use the 3Cs framework (Company, Competitors, and Consumers...in that order!) to uncover meaningful insights that make your brand story stand out and connect. Tune in to discover: Why skipping ahead in your brand story is like skipping...

127. Looking for Your Competitive Advantage? Start With Strategy

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Brand strategy isn’t just for big brands—it’s your competitive advantage as a growing food business. Learn how starting with strategy gives you the clarity, confidence, and cohesion to stand out and scale with purpose.

126. Running In Circles? The Power of a Fresh Perspective

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Ever feel like you’re running in circles? I'm sharing a funny but true story that reminded me how a simple shift in perspective can lead to surprising relief—especially if you feel stuck in your food business.

More Episodes

Brand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and agencies, we can help even the score by providing streamlined versions of the concepts they use to focus on the key parts of the process to help you build a brand that stands out no matter who you’re lined up next to.

Today on Episode 107 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva shares a presentation she recently shared with the cohort of a food business accelerator program. This is a two-part series because Katie wants you to be able to really consider the tips she’s sharing and think about how they apply to your food business or farm.

In This Episode:

Why Katie wants to share these Brand Strategy tips with food business owners and farmers.
The first 3 tips Katie has related to brand positioning, brand story, and humanizing your brand.
Multiple examples that support each of Katie’s brand strategy tips.
Why Katie shares stories of small brands, not just big brands
How you can tell that the seeds that you plant with brand strategy are coming to life.
What to expect in part 2 of the episode
Why to get started on your brand strategy BEFORE your next website project, packaging redesign, or sales pitch.

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