126. Running In Circles? The Power of a Fresh Perspective
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Release Date: 04/02/2025
135. Is a Great Product Enough to Grow Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Your product might be great, but that’s just the beginning. Learn what can actually set your brand apart to build clarity and trust as you scale.
info_outline
134. How to Shift from Running a Business to Growing a Brand
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What’s the difference between running a food business and building a memorable brand? You'll hear a powerful mindset shift and a real example to help you build with more clarity, consistency, and purpose.
info_outline
133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!)
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your feedback about the content I create as well! I will walk you through common learning styles to help you think about how you best absorb new ideas and take action in your food business. You'll find the link below to the short survey to help shape future content and support, whether...
info_outline
132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Does brand strategy apply to B2B brands in the food industry? Absolutely! In Ep 132, I share why it matters, how it works, and what makes it different. If you’re a B2B business looking to stand out, build trust, and scale faster, this one’s for you.
info_outline
131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What if you created a Connection Plan instead of a traditional Marketing Plan? In Ep 131, we explore how a connection-first approach to marketing can help both B2C and B2B brands build loyalty and stand out.
info_outline
130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand positioning is the heart of your strategy—it connects what you stand for with what your fans value most. In Ep 130, you’ll learn how to write a brand positioning statement that brings clarity to your messaging and confidence to your next move.
info_outline
129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
When time is short, your brand strategy can be your biggest time-saver. In Ep 129, I share 3 simple steps to create on-brand marketing content—faster + with less stress—so you can take aligned action without burning out.
info_outline
128. The Real Story Behind a Good Brand Story
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it. You’ll learn how to use the 3Cs framework (Company, Competitors, and Consumers...in that order!) to uncover meaningful insights that make your brand story stand out and connect. Tune in to discover: Why skipping ahead in your brand story is like skipping...
info_outline
127. Looking for Your Competitive Advantage? Start With Strategy
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand strategy isn’t just for big brands—it’s your competitive advantage as a growing food business. Learn how starting with strategy gives you the clarity, confidence, and cohesion to stand out and scale with purpose.
info_outline
126. Running In Circles? The Power of a Fresh Perspective
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Ever feel like you’re running in circles? I'm sharing a funny but true story that reminded me how a simple shift in perspective can lead to surprising relief—especially if you feel stuck in your food business.
info_outlineHave you ever felt like you’re doing all the things—but still not making progress...like you're just running in circles?
In this short and lighter episode, I share a personal (and slightly ridiculous) real-life story that turned into a powerful reminder: sometimes the answer isn't about pushing through—it's about finding a way to shift your perspective.
Whether you're stuck on messaging, spinning on a new product idea, or just generally overwhelmed, this episode is a mindset reset for food business owners who need a new view to get moving again.
🎧 Tune in to hear:
→ Why doing more isn’t always the answer
→ Tips to gain a fresh perspective
→ What a porta-potty taught me about problem-solving (yes, really)
→ How a simple shift in direction can unlock clarity in your business and your brand strategy
Clarity often starts with curiosity—and sometimes, all it takes is stepping to the side to get the fresh perspective you need.
Want more support? Set up a Brand Audit Session to get personalized insights on how to strengthen and align your brand. Contact Me for more details.
🎧 Resources:
Ep 61 - Lessons From an Uphill Climb
Katie's Instagram - let's connect!
Katie's LinkedIn - let's connect!
Real Food Brands Brand Checkup Scorecard
Real Food Brands Marketing Roundtable Facebook Group
Let's go Shake Up Shopping Carts!
Katie Mleziva
Food Brand Strategist