134. How to Shift from Running a Business to Growing a Brand
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Release Date: 05/30/2025
135. Is a Great Product Enough to Grow Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Your product might be great, but that’s just the beginning. Learn what can actually set your brand apart to build clarity and trust as you scale.
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134. How to Shift from Running a Business to Growing a Brand
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What’s the difference between running a food business and building a memorable brand? You'll hear a powerful mindset shift and a real example to help you build with more clarity, consistency, and purpose.
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133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!)
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your feedback about the content I create as well! I will walk you through common learning styles to help you think about how you best absorb new ideas and take action in your food business. You'll find the link below to the short survey to help shape future content and support, whether...
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132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Does brand strategy apply to B2B brands in the food industry? Absolutely! In Ep 132, I share why it matters, how it works, and what makes it different. If you’re a B2B business looking to stand out, build trust, and scale faster, this one’s for you.
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131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What if you created a Connection Plan instead of a traditional Marketing Plan? In Ep 131, we explore how a connection-first approach to marketing can help both B2C and B2B brands build loyalty and stand out.
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130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand positioning is the heart of your strategy—it connects what you stand for with what your fans value most. In Ep 130, you’ll learn how to write a brand positioning statement that brings clarity to your messaging and confidence to your next move.
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129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
When time is short, your brand strategy can be your biggest time-saver. In Ep 129, I share 3 simple steps to create on-brand marketing content—faster + with less stress—so you can take aligned action without burning out.
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128. The Real Story Behind a Good Brand Story
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it. You’ll learn how to use the 3Cs framework (Company, Competitors, and Consumers...in that order!) to uncover meaningful insights that make your brand story stand out and connect. Tune in to discover: Why skipping ahead in your brand story is like skipping...
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127. Looking for Your Competitive Advantage? Start With Strategy
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand strategy isn’t just for big brands—it’s your competitive advantage as a growing food business. Learn how starting with strategy gives you the clarity, confidence, and cohesion to stand out and scale with purpose.
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126. Running In Circles? The Power of a Fresh Perspective
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Ever feel like you’re running in circles? I'm sharing a funny but true story that reminded me how a simple shift in perspective can lead to surprising relief—especially if you feel stuck in your food business.
info_outlineIf your business feels scattered or your growth has stalled, it might be time to step back and ask a powerful question: Are you building a brand or running a business in reaction mode? (ie your business is running you!)
In this episode of The Food Business Marketing Podcast, I explore why this distinction matters more than ever in today’s crowded market. You’ll hear about the mindset shift that separates scalable brands from those that hit a ceiling—and an example of brand strategy in action.
I share a real-world example of a food business owner who was growing each year, but the brand itself felt a little fuzzy and founder-dependent, until we built a clear positioning strategy that could scale without him being at every event. This story illustrates how strategy is the decision-making compass that drives product development, pricing, partnerships, and more (everything!).
Whether you're a more established brand or in the early stages of scaling up, this episode will help you lead with more clarity, confidence, and consistency.
In this episode, you’ll learn:
- What brand strategy includes
- Why brand strategy impacts everything you do
- A real-life client example of how clarity + cohesiveness drives confidence + momentum
- How to start aligning every decision with your North Star
Ready to Define, Align & Activate your brand strategy and add structure to your business to bring your vision to life? Visit www.realfoodbrands.com to learn more about how we can work together 1:1 through a Brand Review Workshop or the more comprehensive Brand Success System.
Let's go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands
Related Resources:
Ep 130: How to Write a Brand Positioning Statement That Makes Your Brand Stand Out
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