135. Is a Great Product Enough to Grow Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Release Date: 06/06/2025
135. Is a Great Product Enough to Grow Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Your product might be great, but that’s just the beginning. Learn what can actually set your brand apart to build clarity and trust as you scale.
info_outline
134. How to Shift from Running a Business to Growing a Brand
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What’s the difference between running a food business and building a memorable brand? You'll hear a powerful mindset shift and a real example to help you build with more clarity, consistency, and purpose.
info_outline
133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!)
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your feedback about the content I create as well! I will walk you through common learning styles to help you think about how you best absorb new ideas and take action in your food business. You'll find the link below to the short survey to help shape future content and support, whether...
info_outline
132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Does brand strategy apply to B2B brands in the food industry? Absolutely! In Ep 132, I share why it matters, how it works, and what makes it different. If you’re a B2B business looking to stand out, build trust, and scale faster, this one’s for you.
info_outline
131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What if you created a Connection Plan instead of a traditional Marketing Plan? In Ep 131, we explore how a connection-first approach to marketing can help both B2C and B2B brands build loyalty and stand out.
info_outline
130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand positioning is the heart of your strategy—it connects what you stand for with what your fans value most. In Ep 130, you’ll learn how to write a brand positioning statement that brings clarity to your messaging and confidence to your next move.
info_outline
129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
When time is short, your brand strategy can be your biggest time-saver. In Ep 129, I share 3 simple steps to create on-brand marketing content—faster + with less stress—so you can take aligned action without burning out.
info_outline
128. The Real Story Behind a Good Brand Story
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it. You’ll learn how to use the 3Cs framework (Company, Competitors, and Consumers...in that order!) to uncover meaningful insights that make your brand story stand out and connect. Tune in to discover: Why skipping ahead in your brand story is like skipping...
info_outline
127. Looking for Your Competitive Advantage? Start With Strategy
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand strategy isn’t just for big brands—it’s your competitive advantage as a growing food business. Learn how starting with strategy gives you the clarity, confidence, and cohesion to stand out and scale with purpose.
info_outline
126. Running In Circles? The Power of a Fresh Perspective
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Ever feel like you’re running in circles? I'm sharing a funny but true story that reminded me how a simple shift in perspective can lead to surprising relief—especially if you feel stuck in your food business.
info_outlineDoes your product speak for itself? Early on, especially after some positive feedback on how delicious their products are, many food business owners believe that having a great product is enough. And while your product IS important, when it comes time to grow and scale up your business, a great product is not enough to set you apart.
In this episode, I'll explain what makes a food brand stand out in today’s market, including:
- Why a great product alone won’t lead to long-term growth
- What successful brands do differently to build momentum
- How story, strategy, and consistency invite customers into a brand they want to support
- A real example of how a client went from making a great product to building a strong brand
✨ Ready to see where your brand could be stronger as you get ready to scale up?
Explore the Brand Review or the Brand Success System to move forward with clarity and confidence.
Related Resources:
Ep. 128 The Real Story Behind a Good Brand Story
👉 Take the brief survey here -- the survey from Ep 133 is still open! I want to understand how you learn and work best. It will only take a few minutes and help me create content that helps you build your brand. Thank you!
👉 Explore the new website + download your free guide: www.realfoodbrands.com
IG: @realfoodbrands
LI: let’s connect!
Real Food Brands Brand Checkup Scorecard
Real Food Brands Marketing Roundtable Facebook Group
Let's go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands