Libsyn Directory

110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Release Date: 05/11/2022

135. Is a Great Product Enough to Grow Your Food Business?

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Your product might be great, but that’s just the beginning. Learn what can actually set your brand apart to build clarity and trust as you scale.

134. How to Shift from Running a Business to Growing a Brand

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

What’s the difference between running a food business and building a memorable brand? You'll hear a powerful mindset shift and a real example to help you build with more clarity, consistency, and purpose.

133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!)

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your feedback about the content I create as well! I will walk you through common learning styles to help you think about how you best absorb new ideas and take action in your food business. You'll find the link below to the short survey to help shape future content and support, whether...

132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Does brand strategy apply to B2B brands in the food industry? Absolutely! In Ep 132, I share why it matters, how it works, and what makes it different. If you’re a B2B business looking to stand out, build trust, and scale faster, this one’s for you.

131. Would You Rather Be Connecting or Marketing to Build Your Food Business?

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

What if you created a Connection Plan instead of a traditional Marketing Plan? In Ep 131, we explore how a connection-first approach to marketing can help both B2C and B2B brands build loyalty and stand out.

130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Brand positioning is the heart of your strategy—it connects what you stand for with what your fans value most. In Ep 130, you’ll learn how to write a brand positioning statement that brings clarity to your messaging and confidence to your next move.

129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

When time is short, your brand strategy can be your biggest time-saver. In Ep 129, I share 3 simple steps to create on-brand marketing content—faster + with less stress—so you can take aligned action without burning out.

128. The Real Story Behind a Good Brand Story

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it. You’ll learn how to use the 3Cs framework (Company, Competitors, and Consumers...in that order!) to uncover meaningful insights that make your brand story stand out and connect. Tune in to discover: Why skipping ahead in your brand story is like skipping...

127. Looking for Your Competitive Advantage? Start With Strategy

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Brand strategy isn’t just for big brands—it’s your competitive advantage as a growing food business. Learn how starting with strategy gives you the clarity, confidence, and cohesion to stand out and scale with purpose.

126. Running In Circles? The Power of a Fresh Perspective

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Ever feel like you’re running in circles? I'm sharing a funny but true story that reminded me how a simple shift in perspective can lead to surprising relief—especially if you feel stuck in your food business.

More Episodes

Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc?

Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed Copy about the art and science to writing great copy that converts people from readers to taking an action. Celsea shares Katie’s passion for health and wellness – and clear messaging – and the episode highlights their shared enthusiasm! Listen to hear Celsea’s six copywriting tips to help your food brand stand out.

In This Episode:

The difference between copywriting and content writing.
How you can step into the shoes of your ideal audience to know what to write about.
Why good copywriting that sparks action starts with good brand strategy.
How copy and design can work together to communicate better than each alone.
Why telling your brand story is about inviting the customer into a story.
Where to look for “sticky copy” and why it’s so valuable.
A key thing that web pages and emails that don’t convert are usually missing.
How to strike a balance with SEO keywords and a conversational tone.
How you can get notified when Katie and Celsea go LIVE in the Real Food Brands Marketing Round Table on Facebook.

Resources:

TOPICS