119. How to Communicate That Your Food Brand IS Actually Better
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Release Date: 02/01/2025
135. Is a Great Product Enough to Grow Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Your product might be great, but that’s just the beginning. Learn what can actually set your brand apart to build clarity and trust as you scale.
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134. How to Shift from Running a Business to Growing a Brand
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What’s the difference between running a food business and building a memorable brand? You'll hear a powerful mindset shift and a real example to help you build with more clarity, consistency, and purpose.
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133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!)
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your feedback about the content I create as well! I will walk you through common learning styles to help you think about how you best absorb new ideas and take action in your food business. You'll find the link below to the short survey to help shape future content and support, whether...
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132. B2B Brand Strategy: How to Create Clarity & Build Connection Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Does brand strategy apply to B2B brands in the food industry? Absolutely! In Ep 132, I share why it matters, how it works, and what makes it different. If you’re a B2B business looking to stand out, build trust, and scale faster, this one’s for you.
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131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
What if you created a Connection Plan instead of a traditional Marketing Plan? In Ep 131, we explore how a connection-first approach to marketing can help both B2C and B2B brands build loyalty and stand out.
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130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand positioning is the heart of your strategy—it connects what you stand for with what your fans value most. In Ep 130, you’ll learn how to write a brand positioning statement that brings clarity to your messaging and confidence to your next move.
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129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
When time is short, your brand strategy can be your biggest time-saver. In Ep 129, I share 3 simple steps to create on-brand marketing content—faster + with less stress—so you can take aligned action without burning out.
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128. The Real Story Behind a Good Brand Story
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there's good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes why your brand story should support your strategy—not come before it. You’ll learn how to use the 3Cs framework (Company, Competitors, and Consumers...in that order!) to uncover meaningful insights that make your brand story stand out and connect. Tune in to discover: Why skipping ahead in your brand story is like skipping...
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127. Looking for Your Competitive Advantage? Start With Strategy
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Brand strategy isn’t just for big brands—it’s your competitive advantage as a growing food business. Learn how starting with strategy gives you the clarity, confidence, and cohesion to stand out and scale with purpose.
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126. Running In Circles? The Power of a Fresh Perspective
Food Business Marketing | Brand Strategy Tips to Build Real Food Brands
Ever feel like you’re running in circles? I'm sharing a funny but true story that reminded me how a simple shift in perspective can lead to surprising relief—especially if you feel stuck in your food business.
info_outlineFind the full transcript for this episode plus other resources for food business owners at www.realfoodbrands.com/podcast.
Do you ever wonder how to stand out in a crowded market and help people see why your food brand really is better? In today’s episode, I’m answering a listener’s question: ‘Katie, how can I tell people our products are ACTUALLY better?’
In this episode, you'll hear tips to shift from selling products to building a brand, defining what ‘better’ means for your ideal audience, and how to show AND tell your brand story in a way that is both meaningful and motivating.
The goal is to build a strong brand that invites people into your story and makes them, in turn, want to invite your brand back into their story on a regular basis.
I invite you to reach out if you could use guidance in applying these concepts to your food business. I'm happy to support you through a Brand Audit or my signature Brand Strategy System.
You can get started by visiting my website www.realfoodbrands.com and send me a message if you have any questions!
In case nobody told you today, your work in the food industry is important and I’m so glad you’re here.
Now, let’s go shake up shopping carts!
Katie Mleziva
Food Brand Strategist
www.RealFoodBrands.com
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