Edwina Burch: Top Jacksonville Agent Thru Consistency and Mindset
Release Date: 06/26/2025
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info_outlineWhat if your side hustle became your true calling?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Edwina Burch. Edwina Burch is a dynamic Jacksonville real estate agent, shares her journey from aspiring attorney to becoming one of the top real estate agents in northeast Florida. Starting her career in education administration, Edwina transitioned to real estate after being inspired by a colleague’s challenging real estate deal. Quickly realizing that selling real estate was not as simple as HGTV portrayed, Edwina embraced the challenge and soon achieved significant success by focusing on building authentic relationships and mastering the art of negotiation.
Throughout the episode, Edwina emphasizes the importance of authenticity, consistency, and mindset in her career. She highlights pivotal decisions, such as hiring a transaction coordinator and leveraging social media effectively, which propelled her rapid rise in the industry.
Her story illustrates that with the right mindset, grit, and genuine connections, rapid success in real estate is attainable even for newcomers.
Listen now to discover Edwina’s secrets to quick and sustainable success in real estate. Don't forget to subscribe and leave a review if her story inspired you!
Highlights:
00:00–06:07 Intro & Career Beginnings
- Choosing Real Estate Over Law
- Moving to Jacksonville
- From Education to Real Estate
- First Brokerage Experience
- The Importance of Initial Training
06:08–13:54 Making the Shift to Full-Time Real Estate
- Realizing Real Estate Wasn’t HGTV
- Building Initial Relationships
- First Transactions and Key Learnings
- Transitioning from Boutique Brokerage to Keller Williams
- Importance of Brokerage Choice
13:55–20:25 Strategies and Negotiations
- Learning to Negotiate
- Adapting to Market Changes
- Seller Pricing Strategies
- Buyer’s Market Realities
- Challenges Competing with New Builds
20:26–26:00 Leveraging AI and Technology
- Adopting AI for Listing Descriptions
- AI Impact on Real Estate Searches
- Tech Integration in Business
- Utilizing LinkedIn and SEO
- Advantages of AI
26:01–36:45 Scaling with Support
- Importance of Transaction Coordinators
- How Support Staff Elevates Productivity
- Delegation for Success
- Interviewing the Right Coordinator
- Expanding Through Mentorship
36:46–01:15:54 Edwina’s Secrets to Success
- Personality and Consistency
- Pivoting in Changing Markets
- Staying Authentic and Engaged
- Love for Real Estate and Community
- Creating Organic Connections
Quotes:
“Real estate was my calling, not law school. It should have been my goal at age 13 or 14.” – Edwina Burch
“It’s all about relationships—authenticity always wins.” – Edwina Burch
“A good transaction coordinator is a game changer. They let you focus on income-producing activities.” – Edwina Burch
“You have to pivot in real estate; the market changes, and so must you.” – Edwina Burch
To contact Edwina Burch, learn more about her business, and make her a part of your network, make sure to follow her on her Website and Instagram.
Connect with Edwina Burch!
Website: http://www.edwinaburchrealestate.com
Instagram: https://www.instagram.com/edwinaburch_/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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