How to 2.5x Your Sales in a Down Market: $8M to $20M in 2025
Release Date: 10/27/2025
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info_outlineWhat if the secret to your real estate breakthrough isn't a better market... but a better mindset?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Kaitlin Chernyshov. Kaitin shares how she went from uncertainty and switching seven brokerages to becoming one of Northeast Florida’s top-producing agents. Despite working in what headlines call the worst real estate market in recent years, she has already closed over 40 homes and is tracking more than 20 million in sales for 2025.
Kaitlin unpacks the mindset shift that sparked her explosive growth, her transition from buyer-heavy business to dominating listings, and the creative open house tactics that actually work. She also talks about starting her team at United Real Estate, hiring the right support, and building a business fueled almost entirely by referrals. Whether you're new to real estate or stuck in a rut, Kaitlin’s story will show you what’s possible when purpose meets strategy.
Looking to reignite your real estate momentum? Follow Kaitlin Chernyshov on Instagram and TikTok. Then hit subscribe to the podcast for more proven growth strategies from real agents winning in today's market.
Highlights:
00:00 – 08:25 Finding Direction in Real Estate
- Kaitlin introduces her seven-year journey
- Switching brokerages seven times
- Why she finally found her home at United
- Launching Market Makers team
- How she tripled her business in one year
08:26 – 17:03 Creating Open House Magic
- How she transitioned from 90 percent buyers to 70 percent listings
- Using open houses as conversion tools
- The Santa and Grinch event that led to a closing
- Turning a no-show open house into a double deal
- From open house guest to future team member
17:04 – 25:45 Scaling with Structure and Support
- Starting her own team within United
- Leading agents while maintaining production
- Hiring a transaction coordinator and social media help
- Shifting from solo hustling to systemized growth
- Building referrals from past clients
25:46 – 34:12 What Buyers and Sellers Need to Hear in 2025
- Why waiting for rates might be a mistake
- Her own buying experience during high interest
- Advice for buyers on timing and equity
- Local market resilience in Jacksonville
- St. Johns County as a top family relocation spot
34:13 – 48:18 Mastering the Listing Side of Real Estate
- Overcoming seller hesitation with proof and data
- Turning expired listings around in under 30 days
- Smart staging on a budget
- How she communicates tough feedback to sellers
- Understanding what buyers want today
48:19 – 1:08:43 Mindset, Teams and Market Predictions
- When Kaitlin stopped stressing over her next deal
- Pre-listing inspections and preventing deal fallout
- What she looks for in a brokerage
- The social side of real estate success
- Why 2025 may shift from buyer to seller’s market
Quotes:
"I treat every closing like it’s my own and that’s what makes the difference" – Kaitlin Chernyshov
"When I stopped obsessing about where the next deal was coming from it all started to flow" – Kaitlin Chernyshov
"People say open houses don’t work I’ve sold over ten from them" – Kaitlin Chernyshov
"You can be successful anywhere but the right environment accelerates everything" – Kaitlin Chernyshov
To contact Kaitlin Chernyshov, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn.
Connect with Kaitlin Chernyshov!
Website: https://kaitlinchernyshov.com
Instagram: https://www.instagram.com/kaitlinchernyshovrealestate
Facebook: https://www.facebook.com/share/15jC681zA3/
LinkedIn: https://www.linkedin.com/me?trk=p_mwlite_me_notifications-secondary_nav
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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