How to 2.5x Your Sales in a Down Market: $8M to $20M in 2025
Release Date: 10/27/2025
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Selling $5M Homes in Ponte Vedra Beach
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She Flipped the NYC Brokerage Model --And Agents Are Thriving
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How to 2.5x Your Sales in a Down Market: $8M to $20M in 2025
Real Estate Excellence
What if the secret to your real estate breakthrough isn't a better market... but a better mindset? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Kaitlin Chernyshov. Kaitin shares how she went from uncertainty and switching seven brokerages to becoming one of Northeast Florida’s top-producing agents. Despite working in what headlines call the worst real estate market in recent years, she has already closed over 40 homes and is tracking more than 20 million in sales for 2025. Kaitlin unpacks the mindset shift that sparked her explosive growth, her transition...
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Jamie McLaughlin: From Classroom to Closing - Top St Johns Cty Realtor
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Are you just buying a house, or are you investing in a lifestyle that matches your future? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes former middle school math teacher turned real estate agent, Jamie McLaughlin. Jamie shares her inspiring journey from the classroom to becoming a trusted realtor in St. Johns County, Florida. With deep roots in the community and a teacher’s heart, Jamie brings patience, structure, and honesty to every transaction—serving not just clients, but building long-lasting relationships. Tracy dives into the challenges and...
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Tiffany High: How Wholesalers / Flippers Build Predictable Scalable Businesses
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What would change if you stopped chasing one off flips and rebuilt a real business that runs without you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tiffany High. Tiffany lays out how she left a demanding corporate path to be present for family, stumbled into flipping, then scaled from 40 flips in year one to a virtual operation closing 20 plus deals a month. The turning point was tearing everything down in 90 days and rebuilding with systems, training, and leadership so the company could run without constant firefighting. She explains why newbies...
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Maria Raymer: Top 1% Realtor JAX/St Augustine/Ponte Vedra
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What do buyers and sellers really need an agent for, beyond opening doors and filling forms In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down Maria Raymer. Maria’s journey from a young agent who questioned her value to a market leader known for straight talk and service. She explains how treating people with honesty and investing real time in them creates momentum that money follows. She shares how early office mentorship and daily reps built skill and confidence, plus how to communicate value even when you are new and your clients are older than you are....
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Corey Hasting: Christie's International Real Estate First Coast
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What bold move would you make if you knew your entire team’s future was on the line? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Corey Hasting for his third appearance — this time unveiling the biggest pivot of his career. At just 27, Corey launched a boutique Engel & Völkers franchise in Jacksonville Beach and scaled it into five thriving offices with 138 agents. But instead of resting on awards and billion-dollar sales, he shocked the market by transitioning his entire brokerage to Christie’s International Real Estate First Coast. Corey...
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Gail DeMarco: Top St Johns County FL Agent
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What would change in your business if you treated time as your most valuable commodity and priced every hour accordingly? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury agent and team leader Gail DeMarco. Gail drops the polite filter and lays out how she built a near billion in lifetime sales by staying lean, obsessing over data, and designing a brand that shows up everywhere. From four open houses every weekend to hyper-focused farming and YouTube consistency, she explains exactly how she creates momentum in new markets and turns listings into...
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Jamie Hallman: "Consider It Closed" Professional TC's
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What if the key to scaling your real estate business isn’t selling more homes, but learning how to delegate smarter? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jamie Hallman, founder of Consider It Closed and a powerhouse in the world of transaction coordination. Jamie shares her fascinating journey from working as a registered dietitian to traveling the world on a mission trip, and ultimately discovering her passion and skillset were perfectly aligned with real estate coordination. She opens up about how her solutions-driven mindset, love for...
info_outlineWhat if the secret to your real estate breakthrough isn't a better market... but a better mindset?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Kaitlin Chernyshov. Kaitin shares how she went from uncertainty and switching seven brokerages to becoming one of Northeast Florida’s top-producing agents. Despite working in what headlines call the worst real estate market in recent years, she has already closed over 40 homes and is tracking more than 20 million in sales for 2025.
Kaitlin unpacks the mindset shift that sparked her explosive growth, her transition from buyer-heavy business to dominating listings, and the creative open house tactics that actually work. She also talks about starting her team at United Real Estate, hiring the right support, and building a business fueled almost entirely by referrals. Whether you're new to real estate or stuck in a rut, Kaitlin’s story will show you what’s possible when purpose meets strategy.
Looking to reignite your real estate momentum? Follow Kaitlin Chernyshov on Instagram and TikTok. Then hit subscribe to the podcast for more proven growth strategies from real agents winning in today's market.
Highlights:
00:00 – 08:25 Finding Direction in Real Estate
- Kaitlin introduces her seven-year journey
- Switching brokerages seven times
- Why she finally found her home at United
- Launching Market Makers team
- How she tripled her business in one year
08:26 – 17:03 Creating Open House Magic
- How she transitioned from 90 percent buyers to 70 percent listings
- Using open houses as conversion tools
- The Santa and Grinch event that led to a closing
- Turning a no-show open house into a double deal
- From open house guest to future team member
17:04 – 25:45 Scaling with Structure and Support
- Starting her own team within United
- Leading agents while maintaining production
- Hiring a transaction coordinator and social media help
- Shifting from solo hustling to systemized growth
- Building referrals from past clients
25:46 – 34:12 What Buyers and Sellers Need to Hear in 2025
- Why waiting for rates might be a mistake
- Her own buying experience during high interest
- Advice for buyers on timing and equity
- Local market resilience in Jacksonville
- St. Johns County as a top family relocation spot
34:13 – 48:18 Mastering the Listing Side of Real Estate
- Overcoming seller hesitation with proof and data
- Turning expired listings around in under 30 days
- Smart staging on a budget
- How she communicates tough feedback to sellers
- Understanding what buyers want today
48:19 – 1:08:43 Mindset, Teams and Market Predictions
- When Kaitlin stopped stressing over her next deal
- Pre-listing inspections and preventing deal fallout
- What she looks for in a brokerage
- The social side of real estate success
- Why 2025 may shift from buyer to seller’s market
Quotes:
"I treat every closing like it’s my own and that’s what makes the difference" – Kaitlin Chernyshov
"When I stopped obsessing about where the next deal was coming from it all started to flow" – Kaitlin Chernyshov
"People say open houses don’t work I’ve sold over ten from them" – Kaitlin Chernyshov
"You can be successful anywhere but the right environment accelerates everything" – Kaitlin Chernyshov
To contact Kaitlin Chernyshov, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn.
Connect with Kaitlin Chernyshov!
Website: https://kaitlinchernyshov.com
Instagram: https://www.instagram.com/kaitlinchernyshovrealestate
Facebook: https://www.facebook.com/share/15jC681zA3/
LinkedIn: https://www.linkedin.com/me?trk=p_mwlite_me_notifications-secondary_nav
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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