Selling $5M Homes in Ponte Vedra Beach

What if the key to succeeding in the luxury real estate market isn't flash or fame—but quiet consistency and old-school relationship-building?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury real estate veteran Michael Curet, a former pro tennis writer turned top-tier coastal agent. With nearly three decades in the game, Michael shares how he transitioned from ATP rankings to real estate royalty in northeast Florida. He opens up about the early hustle, key relationships, and how his sports background uniquely positioned him to serve elite clientele, including NFL players, PGA pros, and high-net-worth individuals.

Michael doesn’t hold back as he breaks down what it really takes to break into, and stay in, the luxury market. From handling high-stakes negotiations to navigating land issues like gopher tortoises and coastal construction lines, he gives a masterclass on trust, tenacity, and tactical thinking. Whether you're new to real estate or gunning for the 1%, this episode is a blueprint for sustainable success in competitive markets.

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Highlights:

00:00 - 03:12 Real Estate Lessons & Local Life in Ponte Vedra

·        Staying calm during high-stress deals

·        Halloween traditions in upscale neighborhoods

·        Golf cart culture and trick-or-treating

·        Family aging and changing community vibes

·        What makes Ponte Vedra’s neighborhoods unique

03:13 - 10:21 From Pro Tennis to Pro Listings

·        Starting as a tennis writer for ATP

·        Transitioning from journalism to real estate

·        Traveling the world: Wimbledon, Paris, US Open

·        Moving to Ponte Vedra Beach for the ATP HQ

·        Building credibility through elite sports networks

10:22 - 18:11 Breaking into Real Estate with NFL and PGA Ties

·        Landing Fred Taylor as a client

·        Working with Jaguars during their early years

·        From networking to nurturing lasting relationships

·        Competing with seasoned agents early on

·        Leveraging sports background in real estate

18:12 - 27:44 Cracking the Luxury Oceanfront Market

·        Turning neglected FSBO lots into listings

·        Building trust with absentee landowners

·        Creating snowball momentum from one big break

·        Selling more oceanfront land than anyone else

·        Long-distance rapport building and remote sales

27:45 - 36:04 Coastal Real Estate Technical Mastery

·        What buyers must know about oceanfront lots

·        Coastal construction lines and elevation factors

·        Dealing with gopher tortoises and sea turtles

·        Building relationships with DEP consultants

·        Selling safety and certainty with due diligence

36:05 - 55:46 Elite Habits, Emotional Control & Career Longevity

·        Staying consistent after nearly 3 decades

·        Handling high-stakes, emotional transactions

·        Why calm negotiation wins in luxury real estate

·        Daily habits, relationships, and proactive lead gen

·        Off-market properties and building agent trust

 

Quotes:

“Cooler heads prevail. That’s advice for real estate and life.” – Michael Curet “I never even met the seller. It was all about building trust over the phone.” – Michael Curet

“Luxury real estate is like the music business; you just need one break.” – Michael Curet

“You don’t need to know everything. But you need to know who to call.” – Michael Curet

 

To contact Michael Curet, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, and LinkedIn.

 

Connect with Michael Curet!

Website: https://www.pontevedra.com/

Instagram: https://www.instagram.com/curetmh/

Facebook: https://www.facebook.com/michael.h.curet

LinkedIn: https://www.linkedin.com/in/michael-h-curet-3b989017/

 

Connect with me!
Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

 

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