286 - Building a Successful Short-Term Rental Portfolio with Beata Lorinc

In this episode of the Real Estate Investor Growth Network, Jen Josey welcomes Beata Lorinc—a powerhouse in the short-term rental industry with over a decade of hands-on experience and a portfolio that’s the envy of many. Beata shares her journey from climbing the corporate ladder at Procter & Gamble to building a thriving boutique short-term rental business, now with ten properties and over $1.5 million in gross rental income. Her story highlights the pivotal role of smart systems, clear policies, and the courage to pivot when life and business demand it.

 

The conversation dives deep into the realities of running short-term rentals, busting myths about guest drama, and emphasizing the importance of treating rentals as a real business from day one. Beata and Jen explore the emotional rollercoaster many investors face, especially as their businesses grow, and why having strong operational principles is key to avoiding burnout. Beata’s approach is refreshingly honest: she advocates for unique guest experiences, clear communication, and sticking to your business rules—no matter how tempting it is to make exceptions.

 

Listeners also get an inside look at the upcoming Host Connect conference, co-hosted by Beata, designed to provide actionable takeaways and invaluable industry connections for both new and seasoned operators. The episode wraps with Beata’s signature advice, systems for success, and a candid discussion about what truly defines success in real estate investing.

 

00:00 Introduction to REIGN

01:02 Today's Topic: Hiring a Property Management Company

03:28 Guest Introduction: Beata Lorinc

04:44 Beata's Journey from Corporate to Real Estate

07:43 Challenges and Successes in Short-Term Rentals

10:03 Setting Up Systems for Short-Term Rentals

19:47 Handling Cancellations and Policies

26:46 The Weird Phase in Short-Term Rentals

28:45 The Emotional Impact of Short-Term Rentals

29:22 The Saturation of the Short-Term Rental Market

30:17 What Makes a Good Short-Term Rental?

31:11 Providing Unique Experiences

33:25 The Middle Market Dilemma

38:53 The Importance of In-Person Connections

43:04 Host Connect Conference Details

46:55 BADASS Acronym and Personal Insights

53:26 Final Thoughts and Farewell

 

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Key Takeaways

• Unique Experiences Win: The most profitable short-term rentals stand out by offering guests a memorable, unique experience—not just a place to sleep.
• Systems Over Surprises: Automation, clear rules, and digital guest guides minimize guest drama and streamline operations.
• Hospitality = Predictability: True hospitality is about delivering exactly what you promise—no more, no less—so guests know what to expect and leave happy.
• Policy Clarity Is Power: Strict, well-communicated policies (like cancellation and occupancy rules) protect your business and reduce emotional friction.
• Community & Learning Matter: In-person industry events like Host Connect foster connections and learning that online forums just can’t match.

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Guest Bio: Beata Lorinc

Beata Lorinc is a seasoned short-term rental owner and operator with over a decade of experience and a boutique portfolio that has generated over $1.5 million in annual gross rental income. Leveraging her background in supply chain and customer experience at Procter & Gamble, Beata has built her business on smart systems, strategic decisions, and a calm, decisive leadership style. She is the co-host of the Host Connect conference, creator of STR House Call, and a sought-after mentor for investors looking to boost clarity and profitability in their rental businesses.

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Mentioned Books, Tools, and Websites

Books:

• The Gap and the Gain by Dan Sullivan
• Who Not How by Dan Sullivan

Websites:

• ncescapes.com – Beata’s North Carolina properties
• hopeslopetreehouse.com – Beata’s Montana properties
• thehostconnect.com – Host Connect conference tickets (use code REIGN50 for $50 off)
• theboutiquepm.com – Contact Beata for STR House Call services

 

🔗 Learn More & Connect with Jen Josey:
https://www.therealjenjosey.com – Real estate investing resources, podcast episodes, and more.

👑 Join the REIGN Mastermind:
https://www.reignmastermind.com – Network with real estate investors nationwide.

🔥 Stuff Jen Josey Loves (Recommended Tools & Resources):
https://www.reignmastermind.com/resources – Handpicked tools, books, and services for real estate investors.

📚 Buy Jen Josey’s Book: From Beginner to Badass
https://a.co/d/bstKlby – Step-by-step guide to real estate investing success.

🏠 Grow Your Rental Portfolio with Jen’s Coaching:
https://rentalproppro.com/booking?am_id=reign – Book a session and scale your rental business.