The 72-Hour Rule: Mastering Automation & Retention with Jennie Wright
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 12/08/2025
Avoid These Equipment Financing Traps That Cost Businesses Thousands - Robert Misheloff
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Equipment financing scams target busy entrepreneurs who need tools and machinery to grow. The most dangerous scheme? Companies advertising impossibly low rates, then demanding upfront fees before securing actual approval. Contracts contain hidden clauses making these payments "non-refundable" when real terms arrive much worse, or never materialize. Other red flags include automatic lease renewals requiring cancellation within narrow windows (miss it and pay another full year), deposit schemes where companies simply disappear, and interim rent manipulation, adding phantom months to your bill....
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The New Rules of Employee Recognition (From a Workplace Culture Expert) - Alex Grande
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Traditional employee engagement is broken. Your remote workers aren't seeing celebrations, and generic recognition programs fall flat because everyone's motivated differently. Workplace culture specialists are seeing success with three core strategies: First, use digital platforms like Teams and Slack to make recognition consistent across locations. Second, gamify behaviors that matter—not just sales numbers, but collaboration, innovation, and effort. Third, personalize everything. Let people choose their preferred style of rewards and recognition. Sales teams especially need this....
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Combat Ad Fraud: Essential Strategies for Protecting Your Digital Campaigns - Rich Kahn
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Are your digital ads performing poorly despite significant investment? You might be a fraud victim. This episode breaks down the explosive growth of ad fraud from $8 billion in 2015 to $140 billion today, fueled by accessible AI tools and global criminal networks. Expert explains how fraudsters use bots, malware, and human click farms to steal from every digital channel. Red flags include unpredictable campaign results, chargeback spikes, and leads who don't recognize your brand. The key to fighting back is professional fraud detection using collective intelligence from multiple clients,...
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Should You Promote Your Top Salesperson to Manager? - Ashley Herd
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Promoting your top salesperson to manager seems like a no-brainer. They exceeded every target, so leading a team should be easy, right? Wrong. Star performers often succeed through "unconscious competence"—they're naturally gifted but can't explain their methods to others. Without management training, they struggle with coaching, delegation, and difficult conversations. Your sales champion becomes a frustrated manager leading an underperforming team. The solution? Assess leadership potential separately from sales performance. Does this person enjoy developing others? Can they handle...
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The Hidden Psychology Killing Your Conversions - Matt Sucha
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Your customers aren't unmotivated—they're scared. Consumer psychology expert explains why addressing fear outperforms aggressive selling every time. One bank's free insurance offer flopped until they tackled customer skepticism head-on. The result? A 167% conversion increase without changing the product. The secret lies in subconscious decision-making. When a water heater salesperson started presenting two options instead of one "perfect" choice, his conversion rate nearly doubled. Why? Choice reduces anxiety and creates empowerment. Sucha's breakthrough: communication changes three...
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Feeling older than your years? You're not alone - John Goldman
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this eye-opening podcast episode, shares how traditional healthcare failed him in his 40s—and what he did about it. When declining energy and brain fog were dismissed as "normal aging," Goldman took matters into his own hands. The answer wasn't a magic pill. It was comprehensive diagnostics, coordinated specialist teams, and personalized interventions based on real data. But here's the kicker: this level of care was only available to the ultra-wealthy.
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How Outcome-Based Consulting Builds Better Client Relationships - Tim Beattie
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What if consulting contracts rewarded results instead of hours worked? and former Red Hat executive, is pioneering exactly that approach. In this conversation, Beattie breaks down the emerging consulting model that's replacing traditional project-based work. Subscription engagements provide clients ongoing access to expertise while creating predictable revenue streams. Asynchronous coaching through recorded videos scales impact beyond billable hours. AI tools amplify consultant knowledge without replacing human connection.
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Building a Personal Brand That Doesn't Feel Fake - Katrena Friel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Your personal brand isn't your Instagram aesthetic. Business mentor Katrena Friel defines it as "the presence that walks in the door ahead of you"—your reputation before you enter the room. The Imposter Syndrome Reality Check Feeling like a fraud? Join the club. Even top performers battle self-doubt. The difference? They move forward anyway. Ask yourself: "If not me, then who?" Your messy journey is exactly what someone else needs to hear right now. Finding Your Unique Edge Everyone has a "field of excellence"—the unique combination of skills and experiences only you possess. List...
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Elevating B2B Narratives with AI: Lessons from Content Workshop’s David J. Ebner
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
AI is reshaping marketing, but genuine storytelling stays human at heart. In this episode with , discover practical methods to fuse AI with emotionally engaging narratives for B2B tech. Start with a unique idea, then use AI for research and first drafts—while humans shape the emotional journey, voice, and value storytelling. Map a clear workflow: human-led ideation, AI-assisted drafting, and expert revision to ensure brand alignment. Maintain a flexible AI ecosystem to test new tools and guard against lock-in, and build a robust internal knowledge base to fuel content accuracy and...
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Richard Birke’s Guide to Conflict Resolution
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Conflict is inevitable; litigation is optional. Mediation expert joins Sales POP! to share a masterclass in de-escalating high-stakes business disputes. The key? Predictability and Vulnerability. Building trust requires leaders to model the transparency they expect from their teams. In our digital-first world, Berk warns against "impulse responding," suggesting video calls over text to maintain emotional nuance. By identifying stakeholder "hot spots" early and using structured frameworks for complex disputes, leaders can protect their company culture and bottom line. Master these soft skills...
info_outlineCollecting email addresses is no longer enough. To succeed in the current digital landscape, marketers must transition from building lists to cultivating communities. In this deep dive, lead gen expert Jennie Wright explains why the human touch remains the ultimate competitive advantage in an AI-saturated market.
What You’ll Learn:
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Community Ecosystems: Why treating your list like a community reduces attrition and boosts engagement.
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Combating AI Fatigue: How to balance backend efficiency with the genuine connection audiences crave.
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Inbound Attraction: Strategies to keep your pipeline full through permission-based, value-driven offers.
Wright emphasizes that while tools like AI can handle the data, they cannot replace the strategy. Listen now to discover how to humanize your automation and turn cold traffic into loyal brand advocates.