Leveraging Referrals Positively Impacts Productivity with Joanne Black, Ep #190
Release Date: 04/22/2020
The Power of Leverage in Negotiation with Steve Hall, Ep #211
Sales Reinvented
Do you know how to use leverage in negotiation? Or are you afraid to come across as demanding, therefore harming your relationship with a prospect? Today’s guest on the Sales Reinvented podcast—Steve Hall—shares how you can use leverage in negotiation that creates a mutually beneficial outcome for all sides. Steve is the Managing Director of Executive Sales Coaching of Australia and is recognized as Australia's leading authority on selling at sea level. He is a member of the Sales Experts Channel and has been a finalist in several categories in the Top Sales World Awards. Don’t...
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The Role of Intellectual Curiosity in Negotiation with Mike Macchiarelli, Ep #210
Sales Reinvented
Intellectual curiosity is a curiosity that leads to the acquisition of knowledge. The intellectually curious have a deep and authentic need to understand the world and the people around them. In this episode of the Sales Reinvented podcast, Mike Macchiarelli shares how intellectual curiosity influences the negotiation process. Don’t miss this episode! Mike Macchiarelli has over ten years’ experience in B2C selling as a salesperson, trainer, and manager. During his time with Equinox—a global luxury-lifestyle fitness brand—he won numerous awards and has helped to train over 1,000...
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Why you NEED to Know Your Walk-Away Point with Diane Helbig, Ep #209
Sales Reinvented
Why is knowing your walk-away point so important in a negotiation? How does it influence the process? In this episode of the Sales Reinvented podcast, Diane Helbig shares her thoughts on knowing your floor—your bottom-line walk-away point—and why it’s such an important part of the negotiation process. Diane Helbig is an international business advisor, sales trainer, and growth accelerator. She is the author of and the host of the Accelerate Your Business Growth podcast. Don’t miss her unique take on the negotiation process! Outline of This Episode [0:36] Diane’s definition of...
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Get Comfortable Being Uncomfortable with Negotiation with Perry Green, Ep #208
Sales Reinvented
It’s time to get comfortable being uncomfortable with negotiation. The vast majority of the population finds negotiation uncomfortable and they allow that discomfort to derail the process. Today’s guest on the Sales Reinvented podcast—Perry Green—shares that it doesn’t have to be that way. It can be a game-changer if you learn how to embrace the discomfort and move beyond it. Perry Green is a highly accomplished and experienced negotiation executive, with over 25 years in the CPG industry. He is a past recipient of The President’s Award, Nestle’s highest sales honor. He’s...
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Negotiation Tools, Tactics, and Strategies with Kristie Jones, Ep #207
Sales Reinvented
Do you have the right combination of negotiation tools, tactics, and strategies in your arsenal? Do you understand how important it is to develop negotiation skills? In this episode of the Sales Reinvented podcast, Kristie Jones shares some of her favorite negotiation tools. She also gives some sage advice about the negotiation process. Don’t miss it! Kristie Jones is the Principal at the Sales Acceleration Group. Kristie is the go-to expert for tech startup founders who want to accelerate their revenue by improving their sales strategy, process, and people. She uses her 15+ years of...
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Ask Leading Questions in Negotiation with Ian Moyse, Ep #206
Sales Reinvented
Asking leading questions may not be permitted in a court of law, but in the negotiation process it is inherently necessary to ask leading questions. Asking the right questions is the #1 negotiation tactic that Ian Moyse emphasizes in this episode of Sales Reinvented. We also chat about his negotiation process, attributes of a successful negotiator, and other tools and tactics he utilizes. Don’t miss it! is the EMEA Sales Director at and based out of the UK. He is also an industry social influencer who is widely published on matters of Sales Leadership, Social Selling, and Personal...
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Why You Must Maintain Healthy Tension in the Negotiation Process with Melissa Madian, Ep #205
Sales Reinvented
Most salespeople can naturally sense tension but are wholly uncomfortable with it. But healthy tension in negotiation is a normal part of the process that salespeople should embrace. According to today’s guest—Melissa Madian—healthy tension is critical to the success of a negotiation. In this episode of Sales Reinvented she talks about how it influences a negotiation and brings value to both parties. She emphasizes understanding the value you offer and holding firm. To benefit from her years of expertise in the field, listen to this episode! Melissa Madian is the Founder and Chief...
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Why Emotional Control is Imperative in a Negotiation with Jeb Blount, Ep #204
Sales Reinvented
Emotional control in the negotiation process is difficult to master. It’s partly because as a species we are ruled by emotion. It’s difficult to take a step back and let go of the different influences on the negotiation and focus on the facts. In this episode of Sales Reinvented, Jeb Blount shares his take on emotional control in negotiation and why it’s so important to the process. Jeb Blount is the CEO of Sales Gravy and a Sales Acceleration Specialist. He’s a best-selling author and most recently penned: . Jeb is a world-renowned keynote speaker and the host of the This episode is...
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How to Become a Successful Negotiator with Mladen Kresic, Ep #203
Sales Reinvented
Do you know what it takes to be a successful negotiator? Do you possess some of the necessary skills and attributes? Do you need to brush up on your negotiation skills? In this episode of Sales Reinvented, Mladen Kresic hones in on why salespeople struggle with negotiation. He also shares some of his favorite negotiation tactics and gives some pointers for dealing with the negotiation process. Mladen is full of spectacular insight into the negotiation process. Don’t miss it! Mladen Kresic is the CEO of K&R Negotiations—aka Negotiators.com. For 30+ years Mladen has successfully...
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How Your Mental Mindset Impacts a Negotiation with Mary Grothe, Ep #202
Sales Reinvented
Are you aware of how your mental mindset impacts the entire negotiation process? Do you walk into a negotiation feeling timid or unsure? Or are you confident and prepared for the negotiation process? Mary Grothe understands how mindset influences the negotiation process and has developed a strategy that she’s found success with. Listen to this episode of Sales Reinvented to hear her take. Mary Grothe is the CEO of Sales BQ®, an outsourced RevOps firm of fractional VPs of Sales, Sales Ops, and CMOs who serve companies across the nation by profitably rebuilding their sales &...
info_outlineStaying productive is an ever-evolving problem as a sales professional—but leveraging the power of referrals could help. Salespeople wear many hats: they prospect, write proposals, work with internal teams, handle customers, and more. Utilizing any tactic to help smooth the process can be a gamechanger. In this episode of Sales Reinvented, Joanne Black joins Paul to share her take.
Joanne Black founded No More Cold Calling 23 years ago and has been helping sales leaders drive revenue for their teams ever since. She is a referral consultant, speaker, and author of multiple books on sales. Her goal is to help sales professionals ensure qualified pipeline leads and shorten prospecting time and increase close rate.
Outline of This Episode
- [0:19] Joanne Black joins Paul!
- [054] What is productivity?
- [2:00] Salespeople need to focus on discipline
- [3:43] Do what’s closest to cash every day
- [5:55] Attributes of a productive salesperson
- [7:13] Joanne’s #1 recommendation
- [9:45] Top productivity dos and don’ts
- [11:32] Joanne’s favorite productivity story
Sales professionals must face a hard truth
Joanne doesn’t mince words—she believes many sales professionals are lazy and lack discipline. She notes that salespeople do everything they can to avoid prospecting and connecting with customers. Salespeople resist CRM and systems because it is more work. It’s expected that marketing will source and send leads down the pipeline.
But sales professionals are accountable for what they produce. They must take a long hard look at their behaviors and systems in place. Society as a whole wants the end results without the work that goes with it. Sales professionals must work hard to overcome the preconception that people have that they’re lazy. That starts by learning to be disciplined and staying accountable.
Do what’s “closest to cash” every day
Joanne’s mantra is “do what’s closest to cash every day”. What do you have to do to move things along and meet your quota? Is it writing a proposal? Do you have to corral a team and strategize? She points out that your job is all about prospecting and proposal writing—and whatever it takes to move forward.
To stay focused, you must prioritize and time-block what’s important. Limit how often you’re checking email and don’t get lost in the social media time-suck. She also recommends exercising and eating healthy. If you are tired and unfocused, you won’t be able to do your best work.
STOP cold-calling and embrace referrals
According to Joanne, it takes at least 8 touches to reach someone with cold calling. But if you get a referral? It’s one phone call and you’re in a conversation with someone who wants to speak with you. Her #1 recommendation to be more productive is to STOP cold calling and embrace referrals.
This allows you to spend less time prospecting, shortens the sales process, and helps your conversion rates soar to over 70%. How? Trust. When a client refers someone to you, they have already forged a level of trust with that person. That bond of trust gets transferred to you and completely changes the conversation you have.
Focus on what customers are saying (or NOT saying)
Joanne believes many salespeople are so bent on “doing” that they don’t think to ask what customers actually need. Every customer needs and wants different things and you can’t assume you know what those needs are without listening first. Joanne believes, “Every individual has a different need to know at a different time”. It’s your job to find out what that need is and provide a solution.
You also need to be able to know when a client is giving you the brush-off—by understanding their silence. Joanne worked for a company that was contacted to submit a proposal for what would have been a million-dollar deal. They were looking for some advanced sales training and their current vendor didn’t offer what they needed. But her contact gave her the runaround and Joanne ended up losing the deal.
The constant stalling and dodging of calls was a red-flag that Joanne missed. Be sure you’re paying attention to a potential client to get a concrete answer—”maybe” or “not sure” isn’t good enough. Getting a concrete “yes” or “no” will keep you from wasting your time and lead to more productivity. Listen to the whole episode for all of Joanne’s strategies to stay productive!
Resources & People Mentioned
- The SPEED of Trust by Stephen Covey
- No More Cold Calling by Joanne Black
Connect with Joanne Black
Connect With Paul Watts
Audio Production and Show notes by
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