Mastering Price Negotiation: Strategies and Tactics with Joanne Smith, Ep #453
Release Date: 05/07/2025
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Sales Reinvented
This week on the show, Marit Chervier de Ruiter brings her expertise in combining commercial structure with psychoanalytical principles to help businesses achieve long-lasting results in negotiation and sales. We dig into the critical differences between negotiation strategy and tactics, Marit shares game-changing tips for high-stakes negotiations, and how to cultivate stronger, more collaborative relationships with clients. She also shares her top dos and don'ts in negotiation and offers a real-world example of navigating a challenging deal with grace and success. Outline of This Episode ...
info_outlineIn this episode of Sales Reinvented, we sit down with Joanne Smith, a pricing expert and author of The Price Negotiation Playbook. Joanne dives deep into the world of price negotiation, sharing her proven strategies and tactics for navigating tough pricing conversations. Whether you're dealing with price pressure or high-stakes deals, Joanne’s expert insights will help you confidently handle price negotiations and ensure you get the value you deserve.
Outline of This Episode
- (0:52) What are the key differences between negotiation strategy and tactics?
- (1:58) How should companies adapt their pricing strategies during times of uncertainty?
- (3:50) Joanne’s go-to negotiation strategy for high-stakes deals
- (5:45) Joanne’s three favorite negotiation tactics
- (9:13) How important is planning in negotiation strategy and tactics?
- (10:35) Common negotiation strategies (and choosing the best to use)
- (14:40) How can salespeople recognize and counter aggressive negotiation tactics?
- (17:15) Joanne’s top three negotiation strategy and tactics dos and don’ts
- (19:37) Can you share a real-world example of a successful negotiation?
- (15:00) What role does integrity and fairness play in successful negotiations?
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