3 C's of Copyright Infringement
Marks of a Mogul
How do trademark infringers steal your brand? In this episode of Marks of a Mogul, Rosezena discusses the three types of infringers: the copycat, counterfeiter, and confiscator. It’s important to understand how trademark infringers try to steal your brand. A copycat steals parts of your brand but repackages it as their own. A counterfeiter makes knock-offs of your brand, but sells the fake product for a cheaper price, and the worst trademark infringer, the confiscator, files for a trademark before you do.
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Why Does Rihanna Have So Many Trademarks?
Marks of a Mogul
Why does Rihanna have 52 trademarks? Because there are 45 different classes of trademarks under trademark law, it’s important to understand how your products are categorized within each class. In this episode of Marks of a Mogul, Rosezena describes the various classes of trademarks and how different products can fall into different classes even if they’re from the same brand.
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Before You Go Viral
Marks of a Mogul
Ever wonder what going viral could do for your brand? Going viral opens your brand to another level of profit, but this publicity attracts people who try to capitalize on your profits by using your slogan. In this episode of Marks of a Mogul, Rosezena, the Biz Lawyer, explains everything you need to know about securing your brand before you go viral so you secure the bag.
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Trademarks After Death
Marks of a Mogul
Ever wonder how to make your brand into a legacy? In this episode of Marks of a Mogul, Rosezena J. Pierce teaches you how to build a brand that outlives you by protecting your brand legally and discussing the importance of trademarks.
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Who Owns Beyoncé Trademarks?
Marks of a Mogul
Calling all Bizpreneurs, Bosses and Biz professionals! Marks of the mogul podcast is here to help with secure your legacy.
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Marks Of A Mogul Trailer
Marks of a Mogul
Securing your legacy is never easy join The Biz Lawyer® Rosezena J. Pierce on March 8th as she educates you on securing your brand.
info_outlineEver wonder how to make your brand into a legacy? In this episode of Marks of a Mogul, Rosezena J. Pierce teaches you how to build a brand that outlives you by protecting your brand legally and discussing the importance of trademarks.
Rosezena explains that the first step in making your brand a generational asset is protecting it with a trademark. Establishing a trademark enables the continued use of your brand after death. The continued use of your trademark and a great succession plan is the key to protecting your legacy. By taking these steps to secure your brand, you turn your brand into an asset that outlives you and passes through your family for generations. In the episode Trademarks After Death, Rosezena walks you through the necessary steps in successfully securing your brand and making sure your legacy lives on.
- (01:48) – How copyright law addresses death
- (02:31) – What material is covered under copyright law
- (04:00) – Understanding a work for hire agreement
- (04:55) – How family members can pursue royalties under copyright law
- (06:10) – Discussing design and utility patents
- (06:43) – The criteria for trade secrets
- (08:20) – Understanding trademarks, “as long as you use it, you will not lose it”
- (11:40) – The importance of a great succession plan in securing your brand
- (16:00) – Unless you get a license agreement, it’s not worth it
- (18:10) – “Secure the brand so you can secure the legacy so you can secure the bag”
- (18:30) – Book your trademark package with Rosezena
- (20:22) – Getting your trademark approved
Remember, when you secure your brand, you secure your legacy. Make the steps to protect your legacy by securing your brand today, and leave your mark on history by building a brand that outlives you.
Connect with Rosezena: Instagram / Podcast