3 C's of Copyright Infringement
Marks of a Mogul
How do trademark infringers steal your brand? In this episode of Marks of a Mogul, Rosezena discusses the three types of infringers: the copycat, counterfeiter, and confiscator. It’s important to understand how trademark infringers try to steal your brand. A copycat steals parts of your brand but repackages it as their own. A counterfeiter makes knock-offs of your brand, but sells the fake product for a cheaper price, and the worst trademark infringer, the confiscator, files for a trademark before you do.
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Why Does Rihanna Have So Many Trademarks?
Marks of a Mogul
Why does Rihanna have 52 trademarks? Because there are 45 different classes of trademarks under trademark law, it’s important to understand how your products are categorized within each class. In this episode of Marks of a Mogul, Rosezena describes the various classes of trademarks and how different products can fall into different classes even if they’re from the same brand.
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Before You Go Viral
Marks of a Mogul
Ever wonder what going viral could do for your brand? Going viral opens your brand to another level of profit, but this publicity attracts people who try to capitalize on your profits by using your slogan. In this episode of Marks of a Mogul, Rosezena, the Biz Lawyer, explains everything you need to know about securing your brand before you go viral so you secure the bag.
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Trademarks After Death
Marks of a Mogul
Ever wonder how to make your brand into a legacy? In this episode of Marks of a Mogul, Rosezena J. Pierce teaches you how to build a brand that outlives you by protecting your brand legally and discussing the importance of trademarks.
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Who Owns Beyoncé Trademarks?
Marks of a Mogul
Calling all Bizpreneurs, Bosses and Biz professionals! Marks of the mogul podcast is here to help with secure your legacy.
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Marks Of A Mogul Trailer
Marks of a Mogul
Securing your legacy is never easy join The Biz Lawyer® Rosezena J. Pierce on March 8th as she educates you on securing your brand.
info_outlineEver wonder what going viral could do for your brand? Going viral opens your brand to another level of profit, but this publicity attracts people who try to capitalize on your profits by using your slogan. In this episode of Marks of a Mogul, Rosezena, the Biz Lawyer, explains everything you need to know about securing your brand before you go viral so you secure the bag.
With TikTok, Instagram, and Twitter, it’s only a matter of time before your brand’s slogan goes viral. While the increased visibility your brand gains from viral fame is great for profit, this popularity increases the chance people will use your slogan for their own content and even try to capitalize on your brand for profit. If your brand isn’t trademarked before everyone is using it, there is a chance you will be unable to secure your brand and lose the rights to its slogan. Filing for a trademark before your brand goes viral is key in preventing this and enables you to profit even when others want to use your brand’s slogan after it’s famous. To learn more about how to secure your brand so you can secure the bag, listen to Rosezena explain trademark laws in the episode Before You Go Viral.
- (01:45) – What happens when your brand goes viral?
- (03:28) – What happens when everybody uses your slogan?
- (07:00) – Failing to function as a trademark
- (09:00) – How people can capitalize on your slogan
- (09:49) – The trouble in claiming ownership after going viral
- (11:40) – Using your slogan for commercial purposes
- (13:00) – When should you file your trademark?
- (14:09) – Beware of cyber-squatters
- (18:20) – Arguing against rejection and application abandonment
- (20:37) – Book your Trademark Brand Package with Rosezena
- (21:46) – Getting your trademark government approved
To make the most of the brand you built, file for a trademark today so once you go viral, your brand, and your legacy, are protected.