3 C's of Copyright Infringement
Marks of a Mogul
How do trademark infringers steal your brand? In this episode of Marks of a Mogul, Rosezena discusses the three types of infringers: the copycat, counterfeiter, and confiscator. It’s important to understand how trademark infringers try to steal your brand. A copycat steals parts of your brand but repackages it as their own. A counterfeiter makes knock-offs of your brand, but sells the fake product for a cheaper price, and the worst trademark infringer, the confiscator, files for a trademark before you do.
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Why Does Rihanna Have So Many Trademarks?
Marks of a Mogul
Why does Rihanna have 52 trademarks? Because there are 45 different classes of trademarks under trademark law, it’s important to understand how your products are categorized within each class. In this episode of Marks of a Mogul, Rosezena describes the various classes of trademarks and how different products can fall into different classes even if they’re from the same brand.
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Before You Go Viral
Marks of a Mogul
Ever wonder what going viral could do for your brand? Going viral opens your brand to another level of profit, but this publicity attracts people who try to capitalize on your profits by using your slogan. In this episode of Marks of a Mogul, Rosezena, the Biz Lawyer, explains everything you need to know about securing your brand before you go viral so you secure the bag.
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Trademarks After Death
Marks of a Mogul
Ever wonder how to make your brand into a legacy? In this episode of Marks of a Mogul, Rosezena J. Pierce teaches you how to build a brand that outlives you by protecting your brand legally and discussing the importance of trademarks.
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Who Owns Beyoncé Trademarks?
Marks of a Mogul
Calling all Bizpreneurs, Bosses and Biz professionals! Marks of the mogul podcast is here to help with secure your legacy.
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Marks Of A Mogul Trailer
Marks of a Mogul
Securing your legacy is never easy join The Biz Lawyer® Rosezena J. Pierce on March 8th as she educates you on securing your brand.
info_outlineHow do trademark infringers steal your brand? In this episode of Marks of a Mogul, Rosezena discusses the three types of infringers: the copycat, counterfeiter, and confiscator. It’s important to understand how trademark infringers try to steal your brand. A copycat steals parts of your brand but repackages it as their own. A counterfeiter makes knock-offs of your brand, but sells the fake product for a cheaper price, and the worst trademark infringer, the confiscator, files for a trademark before you do. Even though the confiscator is stealing your brand, they are legally protected because they filed for the trademark.
So, how do you protect your brand from the three Cs of trademark infringement? By securing your brand and filing for a trademark, copycats, counterfeiters, and confiscators are legally prevented from infringing on your brand. To learn how to protect your brand from infringement, listen to Rosezena explain how trademark law prohibits the three types of infringers from stealing your brands distinctive features.
- (00:28) – Introducing infringement
- (01:13) – What is a copycat?
- (02:00) – What is a brand story?
- (03:40) – The counterfeiter
- (05:42) – The confiscator
- (07:20) – How do you protect yourself?
- (09:58) – Registering your brand with US Customs and Border Patrol
- (11:42) – How to get rid of confiscators—forever!
- (13:15) – Inherent distinctiveness
- (15:28) – Why it’s hard to protect fashionable items under U.S. trademark law
- (16:26) – Contact Rosezena, @thebizlaywer, to protect your fashion brand
Even if your brand is trademarked, the three types of trademark infringers can still try and profit from your brand, which is why it’s important to know trademark law well. For example, the U.S. makes it even harder to protect fashion brands under trademark law because it classifies fashion items as a wearable-garment. Despite this difficulty, Rosezena can work with you to secure your fashion brand so you can secure the bag.