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Lin Hart Part 2 - Reginald F. Lewis - The Richest Black Man on the Planet

Selling in Color

Release Date: 09/07/2021

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Selling in Color

We’ve come to the end of another season of Selling in Color! In this season’s finale, Donald touches on some of the great episodes and looks forward to what’s coming next for the podcast. A look back on some great episodes: shared how she overcame her imposter syndrome. discussed the racial inequalities of sales teams in the U.K. told us how he builds diverse sales teams. shared her experience with high-ticket selling. explained how crucial it is for us to invest in ourselves. taught us great email tips and strategies. All of these folks gave their input, but what’s the main...

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Emails are critical for successful salespeople. In today’s episode of Selling in Color, Donald goes over his favorite email tips, tricks, and best practices with all-star guest Jason Bay, co-owner of . Changing the email game Engaging in the “murder by numbers approach” of sending 1,000 emails to land five appointments impacts the customer quality. To work with a specific group of customers, show them you’re their peer. Don’t be the spam-sending stranger, be the friendly (but informative) industry peer. You’ll send less mail with this account-based approach, but the return will be...

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As we enter Black History Month, it’s important we remember ways to encourage and elevate underrepresented sellers. Only 20% of sales professionals are people of color; this month is the perfect time to acknowledge that discrepancy and take steps to a more diverse sales community. So on today’s episode of Selling in Color, Donald details three simple ways to elevate underrepresented sellers. Utilize LinkedIn to highlight someone. A previous Selling in Color guest, DeJuan Brown (), used to make weekly LinkedIn posts highlighting others in his community. Hiring managers say they don’t...

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Like many sales professionals, you probably have a ton of contacts on LinkedIn. But how do you connect and build relationships with those people? Find out on today’s episode of Selling in Color! In this episode, Donald shares his insights (and his screen) to help you nurture your LinkedIn contacts. Visit The Sales Evangelist website page for this episode to follow along on Donald’s screen.

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While Donald was talking with another person of color in sales, he was lamenting over a lack of accepted connection requests on LinkedIn. (Hey, we’ve all been there.) So on today’s episode of Selling in Color, Donald shares his tips to grab someone’s attention on LinkedIn (whether or not they’ve accepted a connection request.)

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In this episode of Selling in Color, we’re pulling an episode from the vault of TSE that will greatly help you further your sales game. Sales professionals all desire success, but how exactly can you bring that desire to fruition? Lisa Nichols is a transformational coach who uses education, motivation, and inspiration to help her clients achieve prosperity.

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More Episodes

Today’s episode of Selling in Color features the second part of Donald’s archived interview with Lin Hart. He is the author of Reginald F. Lewis Before TLC Beatrice and was a close friend of Reginald F. Lewis, the richest black man on Earth, before Reginald’s untimely passing. His book focuses less on the makeup of Reginald’s money and more on the makeup of the man himself.

From Part One, a brief synopsis: 

  • Reginald went to an HBCU, then attended law school, became a lawyer, and went on to be a businessman.
  • He came from an inner-city background with little money. He also wasn’t a naturally gifted student and worked hard for every good grade he got.
  • Reginald was a very proud person, preferring to operate behind-the-scenes instead of in the limelight.

Lin subscribes to the idea of how you find your passion. 

  • Those who are most successful do things they love, but for money. (But really, they’d do it for free.)
  • People are often worried about success or failure in a field they have no love or passion for. Instead, ask yourself what you really enjoy doing.

Geniuses understand the importance of details.

  • It takes a lot of work to understand running a company, and Reginald was thorough in understanding the facets of his business.
  • That doesn’t mean become mired in details. But Reginald was willing to invest more time to understand what makes a successful venture. And most people aren’t willing to do that.
  • As a lawyer, Reginald took on a case during the civil rights movement. Instead of putting up the cash, he found some way to pay it off in securities and interest. (His autobiography has a detailed story.)  

The most impactful limitations are the ones we put on ourselves.

  • Before you start selling stuff, you have to first sell yourself. Because if that sale doesn’t come off right, it’s very difficult to take the next step.
  • Reginald was highly opinionated and outspoken. (Meaning he could be challenging to be around.) As a result, he and Lin had many arguments.  But when it was all over, they had a productive conversation. 
  • No matter who you’re speaking with or what subject, that is the most beneficial and powerful way to produce a meaningful conversation.

Connect with Lin on LinkedIn, Facebook, and Twitter, and check out his book on Reginald, Reginald F. Lewis Before TLC Beatrice.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

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This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master the fundamentals of sales and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.