Selling in Color
We’ve come to the end of another season of Selling in Color! In this season’s finale, Donald touches on some of the great episodes and looks forward to what’s coming next for the podcast. A look back on some great episodes: shared how she overcame her imposter syndrome. discussed the racial inequalities of sales teams in the U.K. told us how he builds diverse sales teams. shared her experience with high-ticket selling. explained how crucial it is for us to invest in ourselves. taught us great email tips and strategies. All of these folks gave their input, but what’s the main...
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We’re in The Great Reshuffle - a time where many people leave their jobs in pursuit of another. While you might want to move on to your next adventure, are you sure you’ve done everything you should before leaving? Find out on today’s episode of Selling in Color the ten things you must consider before leaving your current job. Don’t leave a job and make them regret hiring you in the first place. Who knows what life holds; you might want to rejoin that company again! When it comes to employment, don’t burn bridges. If you’re working within the same industry, the word...
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Emails are critical for successful salespeople. In today’s episode of Selling in Color, Donald goes over his favorite email tips, tricks, and best practices with all-star guest Jason Bay, co-owner of . Changing the email game Engaging in the “murder by numbers approach” of sending 1,000 emails to land five appointments impacts the customer quality. To work with a specific group of customers, show them you’re their peer. Don’t be the spam-sending stranger, be the friendly (but informative) industry peer. You’ll send less mail with this account-based approach, but the return will be...
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As we enter Black History Month, it’s important we remember ways to encourage and elevate underrepresented sellers. Only 20% of sales professionals are people of color; this month is the perfect time to acknowledge that discrepancy and take steps to a more diverse sales community. So on today’s episode of Selling in Color, Donald details three simple ways to elevate underrepresented sellers. Utilize LinkedIn to highlight someone. A previous Selling in Color guest, DeJuan Brown (), used to make weekly LinkedIn posts highlighting others in his community. Hiring managers say they don’t...
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Like many sales professionals, you probably have a ton of contacts on LinkedIn. But how do you connect and build relationships with those people? Find out on today’s episode of Selling in Color! In this episode, Donald shares his insights (and his screen) to help you nurture your LinkedIn contacts. Visit The Sales Evangelist website page for this episode to follow along on Donald’s screen.
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While Donald was talking with another person of color in sales, he was lamenting over a lack of accepted connection requests on LinkedIn. (Hey, we’ve all been there.) So on today’s episode of Selling in Color, Donald shares his tips to grab someone’s attention on LinkedIn (whether or not they’ve accepted a connection request.)
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Do you want to double your sales deals in 2022? In today’s episode of Selling in Color, Donald shares his three planning tips for the new year.
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Working in sales isn’t hard if you work with the right mindset. In today’s episode of Selling in Color, Donald is joined by International Speaker and sales expert A.J. Vassar to learn why sales and entrepreneurship are B.S. (and by that, we mean a Belief System.)
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Reaching your professional goals is easy (well, at least more accessible) if you take time to invest in your success. In today’s episode of Selling in Color, Donald is joined by speaker, consultant, and business owner Natasha Hemmingway to discuss how she reached the success she has today and how you can do it too by investing in yourself.
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In this episode of Selling in Color, we’re pulling an episode from the vault of TSE that will greatly help you further your sales game. Sales professionals all desire success, but how exactly can you bring that desire to fruition? Lisa Nichols is a transformational coach who uses education, motivation, and inspiration to help her clients achieve prosperity.
info_outlineEmails are critical for successful salespeople. In today’s episode of Selling in Color, Donald goes over his favorite email tips, tricks, and best practices with all-star guest Jason Bay, co-owner of Blissful Prospecting.
Changing the email game
- Engaging in the “murder by numbers approach” of sending 1,000 emails to land five appointments impacts the customer quality.
- To work with a specific group of customers, show them you’re their peer. Don’t be the spam-sending stranger, be the friendly (but informative) industry peer.
- You’ll send less mail with this account-based approach, but the return will be better.
- Think of it as going to the gym. If you go with a plan for the session, you’ll be more efficient than if you just wing it.
- Do prospecting preparation on the front end, so you don’t spend time with ill-fitting prospects.
Jason’s video tips:
- People avoid video because they worry about how they’ll appear. But working around that fear leads to better open rates and conversion, so it’s an ideal strategy.
- Look directly into the camera to maintain eye contact with the recipient.
- Use quality equipment and proper lighting.
- Smile! Create the sense that working with you is enjoyable.
- Limit your video to 30 seconds or less.
- Prepare bullet points of what you’d like to say rather than prepare an entire script.
Connecting with video:
- You’re not going to sell a prospect over the phone or through email or LinkedIn. Your job is to sell them on the appointment.
- When choosing a video platform, consider tools that flow with what you already use.
- Utilize screen-sharing to convey complex topics or show specialized data. Make the experience as enjoyable as possible!
- Loom is a Google Chrome extension that’s a little clunky but effective. Soapbox has a free version that is very capable and of good quality.
- AB test everything, including different areas of your email sequence.
- Prioritize prospecting based on who is most engaged with your outreach.
“Changing The Email Game” Resources:
- Connect with Jason at blissfulprospecting.com/Donald, where he has put together essential tools to get you started in video prospecting. You’ll find a PDF, a script, and the flow for recording that will move you toward changing the email game.
- Check out Loom, Soapbox, BombBomb, or Hubspot for video capability that meshes with your existing workflow.
This episode is brought to you in part by Skipio.
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This episode is brought to you in part by mParticle.
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This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.
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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.