Libsyn Directory

122 - Gratitude with Kevin Monroe

SEOLeverage - The SEO Podcast for Online Business Owners

Release Date: 03/15/2024

142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer

SEOLeverage - The SEO Podcast for Online Business Owners

In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells. 💡 Kristina explains why personal branding often outweighs corporate branding, especially for small and medium-sized businesses. From her years of experience helping founders and companies communicate with clarity and purpose, she reveals how branding is more than just a logo or a color palette — it's your company's soul and long-term strategy. 🎯 Topics covered: The difference between...

141 - What AI Thinks About You — Dixon Jones Reveals What ChatGPT Really Knows About Your Brand

SEOLeverage - The SEO Podcast for Online Business Owners

In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, they explore how search engine optimization has evolved beyond rankings and backlinks — into a world where LLMs (Large Language Models) like ChatGPT and Gemini are shaping brand perception, traffic flow, and user journeys in real time. You’ll discover: Why mentions without links now influence AI more than traditional SEO signals How your brand could be misrepresented — or even...

140 - Inside 90 Day Korean’s Epic SEO Comeback – with Founder Joseph Armstrong

SEOLeverage - The SEO Podcast for Online Business Owners

In this episode of the SEOLeverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight. Joseph shares the raw reality of what happened during a devastating Google core update in 2019, how it put his entire business at risk, and how the SEO Leverage team helped turn things around — fast. Within just three weeks, the site had fully recovered, and from there, it doubled its traffic and increased conversions. But this episode is more than just a recovery story. You'll...

139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson

SEOLeverage - The SEO Podcast for Online Business Owners

In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operations management, helping business owners free up time and energy while driving growth. From defining clear accountability and crafting a vivid vision, to streamlining SOP ownership, team rhythms, and introducing feedback loops, Lloyd reveals the keys...

138 - Amazon Partnerships with Nick Penev

SEOLeverage - The SEO Podcast for Online Business Owners

In episode 138 of , host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can...

137 - Your AI Clone is Ready with Joe Fier

SEOLeverage - The SEO Podcast for Online Business Owners

In episode 137 of the , and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of AI and how it transforms the way you live and work. Can you imagine having an AI clone of yourself that can answer questions, write content, and even talk to people on the phone? In this episode, I talk to Joe Fier about the...

136 - Custom GPTs

SEOLeverage - The SEO Podcast for Online Business Owners

In Episode 136 of the , delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly explain tasks. Mellak emphasizes the ease of setting up these custom tools using the premium version of ChatGPT, making them invaluable for tasks like LinkedIn post creation or content optimization. Mellak discusses the strategic...

135 - Find Your Buyers Where They Are

SEOLeverage - The SEO Podcast for Online Business Owners

In episode 135 of the , discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are...

134 - The SEO Value Chain

SEOLeverage - The SEO Podcast for Online Business Owners

In episode 134 of the , delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors. In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in...

133 - How to Grow a 7 Figure Business with Mario Peshev

SEOLeverage - The SEO Podcast for Online Business Owners

In episode 133 of the , and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success. In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on...

More Episodes

In episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand and value employees' needs and emotions.

In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did.

Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued.

This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy!

Podcast Highlights:

00:00 Prologue

00:32 Welcome to the episode and introduction of the guest

00:47 Introduction of the episode topic

03:51 Two questions that Kevin Monroe popped out for Gert

05:42 Every business is a people business

10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group?

14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert

17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly)

19:42 The 5 Languages of Appreciation in the Workplace

24:46 How to use the Appreciative Inquiry technique in Team meetings?

29:28 An invitation to pause and send short messages to some people.

32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude?

33:21 End

Resources:

The Reinvented EVP by the Gartner Group

https://www.gartner.com/en/human-resources/trends/reinvent-your-evp-for-a-postpandemic-workforce

The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White

https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X

The Beginner's Guide to Growing Gratitude, Free 5-day challenge -

https://hub.globalgratitudesociety.com/invitation?code=87646C