SEOLeverage - The SEO Podcast for Online Business Owners
The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mellak is an SEO expert and CEO, and Founder of SEOLeverage.com Your host, Gert Mellak, shares stories and findings from his fast-growing SEO agency and interviews top experts who provide actionable insights for your business growth. Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions. If you have any questions, send them to [email protected]!
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139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson
03/17/2025
139 - The Well-Oiled Machine: Operational Excellence Unpacked with Lloyd Thompson
In Episode 139 of the SEOLeverage Podcast, host Gert Mellak sits down with Lloyd Thompson, founder of VirtualDOO, to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operations management, helping business owners free up time and energy while driving growth. From defining clear accountability and crafting a vivid vision, to streamlining SOP ownership, team rhythms, and introducing feedback loops, Lloyd reveals the keys to building a well-oiled business machine. They also explore the rise of Revenue Operations (RevOps), leveraging CRM data to maximize ROI, and dive into the exciting world of AI agents and how they’re reshaping operations today. Whether you’re drowning in tasks or looking to level up your team’s performance, this episode is packed with actionable insights and real-world examples that can help you reclaim your time and scale your business effectively. In this episode, you'll learn about: How to get out of daily operations with a fractional COO The 4-step method to assess and fix operational bottlenecks How to reclaim your time with a simple Task Audit Tips for creating smooth team workflows and feedback loops An intro to Revenue Operations (RevOps) for better CRM use How to leverage AI tools and agents to boost efficiency Podcast Highlights: 01:24 – What is VirtualDOO? Lloyd explains how his company helps founders delegate operations through flexible, fractional COOs. 05:29 – Diagnosing Operational Chaos The importance of an operational health assessment and how it uncovers key business inefficiencies. 12:17 – Reclaiming Founder Time Lloyd shares a simple Task Audit method to free founders from day-to-day tasks. 19:54 – Creating Operational Smoothness How rhythms, dashboards, and feedback loops lead to smoother team operations and growth. 27:02 – Introduction to Revenue Operations (RevOps) Connecting sales and marketing in the CRM to maximize lead and customer value. 38:09 – Leveraging AI in Operations How businesses are starting to use AI agents and automation to increase efficiency and reduce workload. Links: VirtualDOO Website: Free Resources & RevOps Self-Assessment: Guest Website Info: Lloyd Thompson Founder of VirtualDOO Helping founders escape operational chaos with fractional COOs and streamlined systems. 🌐 Website: 📄 Free Resources & RevOps Self-Assessment: 📧 Email: Connect with Gert Mellak: Website: Email:
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138 - Amazon Partnerships with Nick Penev
01/02/2025
138 - Amazon Partnerships with Nick Penev
In episode 138 of , host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing. This episode covers: The power of partnerships in growing e-commerce brands How to build and monetize a community of engaged followers Practical steps for creating impactful collaborations like webinars, content swaps, and proactive referrals Why newsletters and communities are vital assets in today’s competitive digital space Insights into modern tools and processes for partnership management Whether you're just starting your e-commerce business or looking for advanced strategies to scale, this episode is packed with actionable advice and inspiration. Guest Website Info: Nick Penev Founder of Extreme Power Brands and the partnership agency Hello Tax, Nick Penev is an expert in partnerships, e-commerce strategy, and community building. With over 15 years of experience in the e-commerce space, Nick has developed innovative approaches to partnership management and scaling businesses through strategic collaborations. Learn more about Nick and his initiatives: Website: LinkedIn Profile: Partnership Platform: Connect with Gert Mellak: Website: Email:
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137 - Your AI Clone is Ready with Joe Fier
12/13/2024
137 - Your AI Clone is Ready with Joe Fier
In episode 137 of the , and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of AI and how it transforms the way you live and work. Can you imagine having an AI clone of yourself that can answer questions, write content, and even talk to people on the phone? In this episode, I talk to Joe Fier about the latest advancements in AI, including a new technology called Delphi that allows you to create an AI clone of yourself. We discuss the possibilities of this technology, as well as other AI tools that can help you automate your workflows and live a better life. In this episode, you'll learn about: The Delphi AI technology that allows you to create an AI clone of yourself How AI can be used to automate your workflows and live a better life The latest advancements in AI, including tools that can help you write content, answer questions, and even talk to people on the phone Tune in to learn more about the future of AI and how it can help you achieve your goals. Podcast Highlights: 00:00 Prologue 1:14 Gert introduces Joe Fier 3:04 Joe discusses the current state of AI 8:15 How AI is changing the way we learn 16:20 How AI can give you superpowers 20:37 Joe introduces the Delphi AI technology 29:53 The importance of consistent synchronization with AI 37:51 How to create enhanced versions of AI bots 42:36 How to clone your voice with AI 56:28 The future of AI 1:02:27 How to be a first mover in AI Links: Guest Website Info: Joe Fier is an AI advisor and fractional worker who helps businesses automate their workflows and create better engagement with their brands. You can find Joe on social media or email him at . Connect with Gert Mellak: Website: Email:
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136 - Custom GPTs
12/02/2024
136 - Custom GPTs
In Episode 136 of the , delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly explain tasks. Mellak emphasizes the ease of setting up these custom tools using the premium version of ChatGPT, making them invaluable for tasks like LinkedIn post creation or content optimization. Mellak discusses the strategic advantage of custom GPTs in business processes, particularly in marketing and SEO. He describes breaking down workflows into smaller tasks that can be trained into GPTs, ensuring high efficiency and precision. For instance, an SEO-focused GPT can analyze top-ranking articles to identify missing terminology or semantically relevant topics. This helps businesses create optimized, competitive content while avoiding irrelevant or cluttered information. The approach streamlines operations and leverages AI to focus on what truly matters in content creation. The episode concludes with Mellak encouraging listeners to experiment with custom GPTs and seek expert help if needed. He highlights the benefits of professional guidance for businesses looking to integrate AI seamlessly into their workflows. Additionally, Mellak directs listeners to a detailed written summary on his website and invites them to share their own GPT creations, reinforcing the collaborative potential of these tools in advancing business success. Connect with Gert Mellak: Website: Email: AI Tools mentioned: ChatGPT
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135 - Find Your Buyers Where They Are
09/27/2024
135 - Find Your Buyers Where They Are
In episode 135 of the , discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases. Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility. Podcast Highlights: 00:00 Prologue 00:49 SEOLeverage Podcast Intro 01:11 Discussion on the challenges of finding buyers in a crowded online space 02:05 Explanation of how search engines are surfacing content from various sources 04:08 Real-world examples of how users find and choose products/services online 05:49 The importance of brand presence on platforms beyond Google 06:56 Introduction to the Platform Leverage program 08:15 Overview of creating a multi-platform strategy for consistent online engagement 09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms Connect with Gert Mellak: Website: Email: Resources: - A new project focusing on essential marketing strategies in the AI era AI Tools mentioned: ChatGPT Perplexity CoPilot
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134 - The SEO Value Chain
09/06/2024
134 - The SEO Value Chain
In episode 134 of the , delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors. In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior. Podcast Highlights: 00:00 Prologue 00:45 SEOLeverage Podcast Intro 00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials 01:59 The importance of controlling brand narrative across platforms in the age of AI 02:33 Explanation of the SEO value chain and its role in achieving organic revenue 03:39 The importance of Site Audits in establishing a position within the SEO value chain 04:22 How the value chain concept applies to various life situations 05:58 Closing message Connect with Gert Mellak: Website: Email: Resources: - A new project focusing on essential marketing strategies in the AI era AI Tools discussed: ChatGPT Perplexity Claude
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133 - How to Grow a 7 Figure Business with Mario Peshev
08/23/2024
133 - How to Grow a 7 Figure Business with Mario Peshev
In episode 133 of the , and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success. In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape. The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships. Podcast Highlights: 00:00 Prologue 01:01 SEOLeverage Podcast Intro 01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship 02:36 Mario discusses his background in software engineering and his passion for learning 06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship 08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education 17:00 Discussion on effective client acquisition models for service businesses in the current market 20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities 22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns 26:35 The importance of playing the long game and having a long-term focus in business 30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity 35:25 The crucial role of market research and gathering customer feedback in product development 41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses 45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge 49:55 Mario provides information on how listeners can reach out and learn more about his work and book Connect with Mario Peshev: Website: LinkedIn: X (Formerly Twitter): Book Website: Mario's Companies: DevriX: Growth Shuttle: Connect with Gert Mellak: Website: Email:
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132 - Hit by a Google Update?
08/16/2024
132 - Hit by a Google Update?
In episode 132 of the , explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ranking recovery. Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape! Podcast Highlights: 00:00 Prologue 00:37 SEOLeverage Podcast Intro 00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast 01:43 Analyzing the cause of ranking drops 02:34 Importance of thorough analysis to identify affected pages and keywords 03:26 How Google core updates work and their impact on search results 05:27 Helpful Content Update: Its impact and recovery process 06:00 What steps to do when hit by a Google update 06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery Connect with Gert Mellak: Website: Email:
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131 - How to Sell Your Business with Jonathan Baker
07/19/2024
131 - How to Sell Your Business with Jonathan Baker
In episode 131 of the , and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan’s practical tips make the complex process of acquisitions easier to understand. A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions. Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process. Podcast Highlights: 00:00 Prologue 01:00 Introduction of the episode and guest 03:47 What factors influence a firm's valuation in an acquisition? 05:44 Why do software firms generally command higher multiples than service businesses? 08:36 What are earnouts, and how do they typically work in professional services deals? 10:39 How are M&A deals typically structured? 12:48 When might it be more beneficial to keep a business rather than sell it? 15:52 What steps should business owners take to prepare their staff for a transition? 19:09 How do clients and employees typically react to a business being acquired? 24:18 Why might business owners consider acquiring other firms? 26:48 What are some practical tips for preparing a business for sale? 29:17 Best way to get in touch with Jonathan Connect with Jonathan Baker: Website: Sign up for their newsletter: LinkedIn: Connect with Gert Mellak: Website: Email:
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130 - Ranking High on Google is Simple
07/12/2024
130 - Ranking High on Google is Simple
In episode 130 of the , dives into proven that eliminate the guesswork. You’ll also learn how to optimize your site and climb Google’s search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques. Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings! Podcast Highlights: 00:00 Prologue 00:27 Podcast INTRO 00:36 Introduction to the episode 01:33 The Importance of Online Reputation Management 02:27 Keyword Research versus Audience Research 03:49 Matching Content with Google's Preferences 05:01 Creating Content that Stands Out 07:07 Importance of internal linking for better site structure and to support new content 08:15 Effective strategies for gaining links from external websites 10:26 Conclusion and Final Thoughts Connect with Gert Mellak: Website: LinkedIn: Email:
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129 - Why a Focus on One Platform Is Bad Advice
07/05/2024
129 - Why a Focus on One Platform Is Bad Advice
In episode 129 of the , Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and platforms, and the benefits of using forums like Reddit to enhance brand recognition. AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels. In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you’ve been relying heavily on a single platform, it's time to rethink your strategy. Podcast Highlights: 00:00 Prologue 01:03 Podcast Intro 01:13 Introduction to the episode topic 02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms? 03:22 What factors do AI algorithms consider when evaluating a brand's popularity? 05:32 Why is Reddit a valuable platform in the context of AI and brand building? 07:39 How can brands ensure their various online profiles are linked and optimized? 08:51 Recap 09:50 End Connect with Gert Mellak: Website: Email:
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128 - The Future of AI with Tim Warren
06/28/2024
128 - The Future of AI with Tim Warren
In episode 128 of the , and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions. In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions. They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are. Podcast Highlights: 00:00 Prologue 01:06 Introduction to the podcast episode topic and the guest 02:15 Tim Warren’s background and his role as a Chief Provocation Officer 03:46 The importance of asking questions in the face of change 04:39 AI impact on white-collar jobs 08:06 The Gartner Hype Cycle and AI's evolution 13:26 Rise and fall of AI companies 16:06 The Importance of Human Expertise in SEO 23:12 Why more and more people are utilizing AI for their online search 32:13 AI in Personal Finance 36:35 The importance of trust and personalization in AI 43:35 The role of digital companions 50:41 Where to connect with Tim Warren? 51:09 End Resources: ChatGPT - Anthropic - OpenAI - Claude - CopilotAI - Perplexity - Connect with Tim Warren: LinkedIn - Connect with Gert Mellak: Website: Email:
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126 - Omnipresence and SEO
06/14/2024
126 - Omnipresence and SEO
In episode 126 of the , delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing, the role of AI, and the need for tailored content for different platforms. In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results. Hear more about how Omnichannel Marketing can affect your online presence in this episode. Podcast Highlights: 00:00 Prologue 00:58 Podcast INTRO 01:08 Introduction to the episode topic 02:02 What is Omnichannel Marketing and why is it important for your brand? 03:45 The importance of engaging with audiences across different channels 06:46 Examples of how different platforms cater to different audiences 07:30 The importance of audience platform research 08:55 How covering a wider range of platforms can impact brand perception? 09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format. 10:30 End Connect with Gert Mellak: Website: Email:
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127 - How to Sell Your Course with Nicki Krawczyk
06/07/2024
127 - How to Sell Your Course with Nicki Krawczyk
In episode 127 of the , interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales approach, emphasizing continuous improvement, and building long-term client relationships. In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicki shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients. Podcast Highlights: 00:00 Prologue 01:07 Podcast INTRO 01:17 Introduction to the podcast episode topic and the guest 02:05 Nicki's journey into becoming a professional copywriter 06:23 How Nicki 40x her revenue 10:17 The importance of effective messaging to resonate with your target audience 17:33 Why clients hire experts but often resist their expertise and the humorous side of it 18:30 Why selling doesn't end after landing the client 24:31 Nicki emphasizes the importance of understanding the audience's needs 27:14 Nicki talks about The Circuit Sales System 33:11 Gert discusses the importance of having a trusted advisor for clients 34:34 Where to connect with Nicki 35:25 End Resources: The Circuit Sales System - Connect with Nicki Krawczyk: Website - LinkedIn - Connect with Gert Mellak: Website: Email:
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125 - Dashboard with Feliks
05/10/2024
125 - Dashboard with Feliks
In episode 125 of the , and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboards to aid in monitoring and improving business performance. Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization. This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools. Podcast Highlights: 00:00 Prologue 00:48 Podcast INTRO 00:58 Introduction to the podcast episode topic and the guest 02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist. 04:25 Data collection and analysis for decision-making in business (...Two components of data preparation) 06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.) 09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?) 13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?) 17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business. 21:16 What is a data story? (...The two basic design principles of a dashboard.) 24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?) 27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs. 35:08 Felik's three major steps for businesses regardless of size when looking into dashboards and hiring an expert. 38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies. 39:27 End Connect with Feliks Golenko: Website - MultiBase GmbH - LinkedIn - Connect with Gert Mellak: Website: Email:
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124 - What Does AI Think About You?
05/03/2024
124 - What Does AI Think About You?
In episode 124 of the , explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer preferences. In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content. The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools. Hear more about how AI algorithms can affect your brand reputation in this episode. Podcast Highlights: 00:00 Prologue 00:44 Podcast INTRO 00:54 Introduction to the episode topic 01:45 The potential for AI tools to influence sales, revenue, and customer journey 03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections? 05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions 07:23 What SEO Leverage expertise can do to help with your online reputation management? 08:28 End Connect with Gert Mellak: Website: Email:
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123 - Online Reputation and AI
04/26/2024
123 - Online Reputation and AI
In episode 123 of the , examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such as managing brand mentions and ensuring accurate information is prominent in search results. Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI to manipulate online reviews which can impact brand reputation. Learn more about AI and online reputation by listening to this episode. Podcast Highlights: 00:00 Prologue 00:29 Podcast INTRO 00:39 Introduction to the episode 01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?) 04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands 06:41 How to combat and monitor false information perpetrated against your brand reputation? 07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses? 09:09 End Connect with Gert Mellak: Website: Email:
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122 - Gratitude with Kevin Monroe
03/15/2024
122 - Gratitude with Kevin Monroe
In episode 122 of the , speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand and value employees' needs and emotions. In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did. Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued. This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy! Podcast Highlights: 00:00 Prologue 00:32 Welcome to the episode and introduction of the guest 00:47 Introduction of the episode topic 03:51 Two questions that Kevin Monroe popped out for Gert 05:42 Every business is a people business 10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group? 14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert 17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly) 19:42 The 5 Languages of Appreciation in the Workplace 24:46 How to use the Appreciative Inquiry technique in Team meetings? 29:28 An invitation to pause and send short messages to some people. 32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude? 33:21 End Resources: The Reinvented EVP by the Gartner Group The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White The Beginner's Guide to Growing Gratitude, Free 5-day challenge - Connect with Kevin D. Monroe: Website - LinkedIn - Connect with Gert Mellak: Website: Email:
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121 - The SEOLeverage Team Setup
01/12/2024
121 - The SEOLeverage Team Setup
In episode 121 of the , introduces his team and details their roles in providing comprehensive . He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategy implementation, highlighting how each team's efforts contribute to achieving client goals. In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact. Podcast Highlights: 00:00 Prologue 00:59 Podcast INTRO 01:09 Introduction to the episode 02:02 SEO strategies and the importance of aligning them with client goals and priorities. 03:35 Consulting and strategy are the key pillars of SEO 04:25 Role of Content Creation team and the use of AI language models 06:50 The Link-building team's role for SEO and branding 07:26 The Implementation Team 08:14 Who runs all the teams together? 09:20 The SEO Leverage Team 10:34 End Connect with Gert Mellak: Website: Email:
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120 - Practical AI Tools and Actual Use Cases with Joe Fier
12/22/2023
120 - Practical AI Tools and Actual Use Cases with Joe Fier
In episode 120 of the , and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT for structuring content, Castmagic for podcast production, and Riverside.fm for high-quality recordings. The episode also covers predictions for the AI tool market and emphasizes focusing on specific needs rather than getting overwhelmed by the abundance of options. In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities. While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users. Podcast Highlights: 00:00 Prologue 00:51 Welcoming Joe Fier to the show 02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient. 06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data 10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023 14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users 17:36 Features of Castmagic for post production tasks like show notes and prompts 20:27 Audio optimization tools and techniques using Descript 23:24 The benefits of using Riverside.fm for recording and editing interviews. 26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner 30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai 33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com 36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner 45:12 How to connect with Joe Fier? 46:34 Gert appreciates Joe Fier’s expertise and sharing these for the episode 47:49 End Resources: AI Tools discussed and mentioned in the episode Claude - Castmagic - Riverside FM- Gamma - Beautiful.aia - Voices.com - Delphi - AgentRunner - Connect with Joe Fier: Website - Hustle and Flow chart - Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage Email address - Connect with Gert Mellak: Website: Email:
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119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
12/15/2023
119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
In episode 119 of the , and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small to medium-sized ones, might opt for a fractional CMO over a full-time hire, the strategic advantages this role offers, and how to assess the right fit for your company. They also explore the cost-effectiveness and ROI potential of such an arrangement. After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment. If you want to learn about CMO roles, listen to this episode to the very end. Podcast Highlights: 00:00 Prologue 00:46 Podcast INTRO 00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic 02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?) 05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions? 07:36 Distinctions of CMO roles and responsibilities 13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success. 17:56 What are the benefits of hiring a fractional CMO for small businesses? 22:22 How much investment is it to hire a fractional CMO? 24:27 What does the role of a fractional CMO mean for Anfernee? 30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO? 35:21 Where to connect with Anfernee Chansamooth? 36:32 End Resources: How to learn about fractional CMO, go to - Past episode with Stevie Brown Connect with Anfernee Chansamooth: Website - Connect with Gert Mellak: Website: Email:
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118 - Content Marketing and AI with Katrina McKinnon
12/08/2023
118 - Content Marketing and AI with Katrina McKinnon
In episode 118 of the , and Katrina McKinnon explore the intersection of content marketing and artificial intelligence (AI), particularly focusing on tools like ChatGPT. They discuss the advantages and limitations of using AI in content creation, the importance of maintaining authenticity, and how to effectively integrate AI into SEO strategies without compromising quality. In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands. People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools. Podcast Highlights: 00:00 Prologue 00:49 Podcast INTRO 01:00 Introduction to the episode and the guest 02:06 Katrina's perspective on the use of AI tools 05:38 AI tools, their limitations and the reliability of information 11:19 SEO, brand awareness, and creating an authentic online reputation 14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story 16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?) 20:51 The best use for AI tools in content creation and SEO purpose 24:44 Embracing new technologies and working out how to use it with caution 26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.) 29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months. 31:26 Where to connect with Katrina McKinnon? 31:22 End Connect with Katrina McKinnon: Website - LinkedIn - Connect with Gert Mellak: Website: Email:
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117 - How to Work With a Marketing Agency with Stevie Brown
12/01/2023
117 - How to Work With a Marketing Agency with Stevie Brown
In episode 117 of the , and Stevie V. Brown discuss the benefits of working with a marketing agency. They cover the importance of commitment, accountability, realistic expectations, and engagement in the marketing process. The episode also compares in-house marketing versus outsourcing and offers tips for choosing the right agency for your business needs. Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to. Podcast Highlights: 00:00 Prologue 00:41 Podcast INTRO 00:51 Introduction of the episode and the guest 02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?) 03:47 Commitment on the marketing process from both sides, the business owner and the provider. 05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing) 07:01 Why do business owners have to be realistic about timeframes and budgets? 08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?) 11:21 The wrong marketing mindset and the lack of commitment from business owners. 14:37 Client engagement and marketing strategy at SEO Leverage 17:43 The importance of the on-boarding process. 20:47 In-house marketing versus outsourced marketing, which is better and costs less? 25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts. 29:19 What is the first thing to think about when planning a marketing strategy for your business? 33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?) 39:27 Overnight success is not really overnight, it may take years. 46:33 Recap 42:33 Where to connect with Stevie Brown? 43:39 End Resources: Book - The Care Factor Fix by Stevie V Brown MSc - Gift and Bonuses - Connect with Stevie V Brown: Website - Connect with Gert Mellak: Website: Email:
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116 - How to Best Prepare for SGE
11/24/2023
116 - How to Best Prepare for SGE
In episode 116 of the , explores the implications of Google's Search Generative Experience (SGE) on SEO. He discusses how businesses can prepare by creating high-quality, easily understandable content, maintaining brand reputation, and actively managing online information. The episode highlights the potential impact of SGE on search behavior and ad revenue. Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert also emphasizes the importance for business owners to carefully manage the information they disseminate and highlights the value of generating positive content Tune in to this episode to grasp effective strategies for safeguarding your brand and online reputation. Podcast Highlights: 00:00 Prologue 00:28 Podcast INTRO 00:38 Introduction to the topic episode 01:26 How chatbots may disrupt the search experience? (...How will it affect Google's ad revenue?) 02:35 Generative AI models and their impact on brand reputation. 05:09 Why is it important to monitor and control information with positive content to ensure authentic brand reputation? 06:48 Simplicity of terms, easy language and consistency that can get you ranked on page one in Google Search. 09:17 Ending CTA Connect with Gert Mellak: Website: Email:
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115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds
10/13/2023
115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds
In episode 115 of the , and Wil Reynolds discuss building a successful search marketing team in the era of AI. They cover the challenges of rapid technological changes, the importance of integrating company culture and values, and effective hiring practices. The conversation emphasizes collaboration, innovation, and supporting employee growth. In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who get promoted, but also those who choose to stay in their roles, helping others to get promoted and really loving the work they are doing. Podcast Highlights: 00:00 Prologue 01:02 Podcast INTRO 01:12 Introduction of the episode and the guest 02:26 The future of search marketing, its disruptive changes and what Wil Reynolds thinks of it? 04:28 Automation vs growing the marketing team 06:02 The rapid pace of change and why Wil see it as a massive reset? 08:05 How did Wil Reynolds grow his team to 200 people? 12:37 Embracing change and innovation in a growing agency. 14:28 Will the people that lean on innovation drivers be the better team leaders? 15:48 A collaboration between innovation and the teams 17:12 How does Wil integrate company culture and values to over 200 team members across Philadelphia, San Diego, and Remote? 22:32 What a good hiring process should look like, according to Wil? 28:16 The downside of having a group of unicorn style people. 30:32 There is a need to celebrate those who chose to stay in the same role, helping others get promoted and are happy with what they are doing. 33:53 Putting a systemic schedule in place, say six months to check in with employees about their career growth. 35:31 Where to connect with Wil Reynolds? 36:49 End Connect with Wil Reynolds: Website - Website - You Tube - Medium - Connect with Gert Mellak: Website: Email:
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114 - The Top-Down Focus
10/06/2023
114 - The Top-Down Focus
In episode 114 of the , discusses the "top-down focus" approach to SEO, emphasizing the importance of placing key information at the top of web pages to align with user and search engine expectations. He uses the analogy of supermarkets placing products at eye level to explain content optimization strategies. In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach. Users usually look at the top to find the answer to their queries and questions and if they don't find it there, they would most likely swipe back, and find the answers from others. For more information on the Top-Down approach, listen to the very end of episode 114. Podcast Highlights: 00:00 Prologue 00:44 Podcast INTRO 00:53 Introduction of the episode topic 01:58 The two parties that are present in every Search Query 02:42 The analogy of supermarkets' eye-level strategy to sell their products which is similar to how users and search engines function with queries or questions. 04:20 Optimizing for SEO and User Experience 05:49 The top-down approach 06:51 End Connect with Gert Mellak: Website: Email:
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113 - Google Your Brand Name
09/15/2023
113 - Google Your Brand Name
In episode 113 of the , emphasizes the importance of managing your brand's online reputation by ensuring it appears prominently in Google search results. He discusses how to handle situations where competitors or negative content overshadow your brand, and the role of an in optimizing brand presence. How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right? Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhancing your brand's reputation to take action on your behalf. If your brand is facing this issue, I encourage you to tune in to this episode and gain insights from SEO expert Gert Mellak. Podcast Highlights: 00:00 Prologue 00:51 Podcast INTRO 01:01 Introduction to the episode topic 01:38 The research phase is an important part of the customer journey. 02:59 Why is online reputation management important? 03:52 How can an SEO campaign ensure that your brand achieves a Google ranking on the first page, outperforming your competitors? 05:25 Invitation to have SEOLeverage check out and do an audit on your brand reputation. Connect with Gert Mellak: Website: Email:
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112 - Podcasting for Profit Workflow with Joe Fier
08/25/2023
112 - Podcasting for Profit Workflow with Joe Fier
In episode 112 of the , Joe Fier joins to discuss effective strategies for monetizing podcasts. They cover building a podcast workflow that leads to profit, using guesting and sponsorships, and engaging audiences through various platforms. They also delve into using AI tools and building a community around audio-only content. Returning as the guest expert in this episode of the SEOLeverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting. When your aim is to convey your message and you're clear about your intention, purpose, and underlying motivations, your audience will naturally connect with what you're saying. It delves into a more profound exploration of your journey, comprehensively charting the process of executing a swift podcast launch. Then monetization naturally follows. There are effective ways to monetize directly on your show, either through guesting, sponsorship, membership and forums. Find out more by listening to this episode. you wouldn’t want to miss. Podcast Highlights: 00:00 Prologue 00:53 Podcast Intro 01:53 Welcoming back Joe Fier to the show 03:03 Leverage your intention to create a deeper connection with your audience through your podcast. 05:08 The guesting approach 07:37 How can you prepare for guesting? 10:10 What is a cheat sheet and how does it help guests on a show? 11:51 How has podcasting changed with the onset of AI? 14:29 When starting a podcast, what are some of the things that can be postponed so as not to worry too much? 17:54 How to use your podcast as lead generation for your business and vice-versa as a guest on other shows? 23:32 Ways to get your podcast off the ground. 28:49 Effective ways to monetize directly on your show. 31:54 How do you use your podcast to be a direct line for people to become a customer? 34:58 How to create a community around a podcast even if it is only available in audio version? 37:42 The value in connecting listeners in a community, like a Facebook Group, membership platform or forums. 41:21 How does Joe Fier's team go about helping people who want to succeed in podcasting? 47:51 Where to connect with Joe Fier? 49:01 End Resources: Chat GPT - Perplexity - Google Cloud AI - Overcast - Community Platform App, Skool - Connect with Joe Fier: Website - Hustle and Flowchart - Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage Email - Connect with Gert Mellak: Website: Email:
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111 - SEO - Where to Start?
08/18/2023
111 - SEO - Where to Start?
In episode 111 of the , provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting . The episode also introduces the ERICA Framework for prioritizing SEO tasks. Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction. Podcast Highlights: 00:00 Prologue 00:44 Podcast Intro 00:54 Introduction to the episode topic 01:28 Why is there a need to put a big focus on the initial phases of a new project? 02:02 What is an onboarding call? (...What are the two reasons why it is important? 02:44 The onboarding process 04:07 How does SEO Leverage ensure that their process brings you closer to your goals? 04:46 Why is an external audit necessary when you are doing SEO in-house? 06:17 Focus on high-priority items with the team and resources. 07:24 Recap 08:03 End Resources: The ERICA Framework: Your Answer to the Toughest SEO Challenges - Connect with Gert Mellak: Website: Email:
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110 - Podcast Monetization with Jeff Mendelson
08/11/2023
110 - Podcast Monetization with Jeff Mendelson
In episode 110 of the , and Jeff Mendelson discuss strategies for podcast monetization, emphasizing the importance of understanding your "Why" behind podcasting. They explore the challenges of making money with podcasts, the significance of quality content, and using podcasts as networking tools. The conversation also covers pre-call and post-call stages, leveraging content, and making lasting impressions on your audience. When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds. Join us in this enlightening 110th episode as Gert engages once again with Jeff Mendelson, the Podcast Superhero, for an insightful continuation on the topic of Podcast Monetization. If you've already committed to podcasting and identified your niche, this episode is tailor-made for you. Get ready to embrace valuable insights and enriching perspectives! Podcast Highlights: 00:00 Prologue 00:39 Podcast Intro 00:49 Introduction to the episode and welcoming back Jeff Mendelson 02:32 Nailing down your WHYs first before putting out your own podcast. 04:38 What is the main challenge when it comes to making money with a podcast? 10:29 The win-win scenario that happens during the pre-call and post-call of an episode. 18:52 What preparations do you need so that even after a podcast episode there will be continuity of the networking propositions? 21:39 Leveraging what you can bring to the table and the importance of questionnaires. 23:09 The value in additional services, leaving a call to action and coming prepared to talk on someone's show. 27:18 Gert recaps the conversation 29:52 Knowing your avatar and finding more value in networking 31:58 Where to connect with Jeff Mendelson? 32:43 End Resources: Past episode mentioned - Episode 101 - Podcast Monetization with Jeff Mendelson Connect with Jeff Mendelson: LinkedIn - Website - The One Big Tip Podcast - Facebook - Connect with Gert Mellak: Website: Email:
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