Navigating Creative Hurdles With Luke Hansen
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 01/03/2024
No Fees No Equity Loss: A New Way to Scale Your Business
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most business owners think they only have two options when they want to scale: Pay expensive consultants… or give up equity to investors. But what if there was a third option? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Mike Michalowicz and Greg Eckler from The Prosper Group to break down a completely different approach to scaling service businesses. Instead of charging fees or taking ownership, their model focuses on partnering with business owners, executing alongside them, and only getting paid when the business becomes more profitable. What...
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Leadership Skills for Home Service Owners Who Want to Scale
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service business owners start as technicians. But scaling a business requires a completely different skill set. In this episode of Service Business Mastery, Tersh Blissett sits down with Elise Radawitz, President and Owner of Velocity Leader, to break down the leadership skills contractors need if they want to grow their business. They discuss why promoting your best technician into a management role often fails, how leadership is a learned skill, and what it actually takes to lead people effectively. Elise shares practical insights on developing leaders inside your company,...
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Building a Trades Business Brand That Gets Real Results
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service businesses are posting content… but not getting results. Why? Because they’re missing the most important piece: connection. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what actually works when it comes to building a brand in the trades. They dive into why personal branding matters, how social media really drives business growth, and why most contractors are overthinking their content strategy. Jen explains why “boring” everyday work is actually powerful content, how authenticity...
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Automation vs. Real AI: What Works, What’s Hype, and How to Profit
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is everywhere right now. But most contractors don’t actually understand how it works. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Jeff Torello, founder of Sinjun AI, to break down what AI really is, how it works under the hood, and why so much of the industry is getting it wrong. Jeff explains that AI isn’t some all-knowing system. It’s a probability engine that predicts the next word, with no real memory and no true understanding of context. If you’ve been confused, overwhelmed, or skeptical about AI, this episode will give you a...
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Stop Hiding Your Prices: The Real ROI of Transparent Contractor Pricing
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors are still hiding their prices. But customers are already finding that information somewhere else. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Redman, President of Contractor Commerce, to break down the real impact of transparent pricing in home service businesses. They discuss why pricing transparency is no longer optional, how AI search and Google are already surfacing pricing data, and why contractors who don’t adapt risk losing control of the customer conversation. Paul shares how online pricing tools,...
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AI Employee: How Home Service Businesses Are Scaling Without More Staff
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is no longer just automation or chatbots. It’s becoming a real employee for service businesses. In this episode of Service Business Mastery, recorded live at AHR Expo 2026, Tersh Blissett sits down with Dennis Steele, co-founder of Podium, to talk about the rise of AI agents and how they’re transforming HVAC and plumbing companies. From answering calls and booking jobs to handling angry customers and following up on estimates, AI agents are beginning to perform real work that previously required multiple team members. Dennis shares how Podium started by helping contractors get more...
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The Future of Marketing for Home Service Businesses
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Marketing for home service businesses is evolving faster than ever. Rising lead costs, private equity competition, new AI-driven ad platforms, and changing consumer behavior are forcing contractors to rethink how they attract customers. In this episode of Service Business Mastery, Tersh Blissett sits down with Justin Riley, founder of UpFrog, to talk about what the future of marketing really looks like for HVAC, plumbing, and other home service companies. If you want to understand where marketing for home service businesses is heading and how to stay competitive in the years ahead, this...
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How Dual Fuel Heat Pumps Are Changing the Game for HVAC Contractors
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Electrification is accelerating across North America. Rebates are expanding. Regulations are tightening. And HVAC contractors are being asked to deliver higher efficiency, lower emissions, and better comfort all at the same time. So where does dual fuel fit in? In this episode of Service Business Mastery, recorded live at AHR Expo, Tersh Blissett sits down with Matt Schlegel and Charles Hurd to break down how dual fuel heat pumps are becoming a powerful solution for commercial and residential contractors. If you’re trying to navigate electrification, cold climate performance, rebate...
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How HVAC Contractors Are Making More Money with Duct Sealing Technology
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most HVAC contractors focus on equipment upgrades, but one of the biggest opportunities for better installs and higher profit is hiding in the ductwork. In this episode of Service Business Mastery, recorded live at AHR 2026 in Las Vegas, Tersh Blissett sits down with Jarrod Scott from Aeroseal to explain how duct sealing from the inside works, why it is different from traditional mastic and tape, and how contractors can use it to improve comfort, increase system efficiency, reduce callbacks, and create a real competitive advantage. They also discuss commercial and multifamily applications,...
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How Service Businesses Can Use AI to Convert More Leads
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is moving faster than most service businesses can keep up with. Voice agents. Text automation. Follow-up systems. AI sales emails. Predictive messaging. But here’s the real question: How do you use AI to convert more leads without losing the human touch? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Fenn, CEO at CHIIRP, to break down what’s actually working in AI-driven lead conversion right now. They dive into: Why speed to lead still wins (and why seconds matter) How one word in your follow-up could be killing 90 percent of your...
info_outlineWelcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights www.servicebusinessmastery.com.
In this episode, we are joined by Luke Hansen of CompanyCam.Luke Hansen initiated CompanyCam to aid contractors, evolving it with a $30 million investment in 2021. Emphasizing people over product, the company thrives on adaptability and innovation.
In this episode, here's what you can expect to learn:
- Valuable lessons by understanding the backstory of entrepreneurs and business leaders.
- The value of niche solutions tailored to particular industries or problems, rather than generic ones.
- The concept of real-time visual communication through the CompanyCam app.
- The importance of customer feedback and using it to refine the products and services.
- The importance of staying ahead of technological advancements and integrating them thoughtfully into business solutions and more.
CompanyCam simplifies tracking your business activities. Instantly view and organize your team's photos and notes, ensuring you always find what you need. If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)
Links & References:
This episode is kindly sponsored by:
- Sera
- UpFrog
- CompanyCam Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
- Tersh Blisset
- Josh Crouch
- Join the Service Business Mastery Facebook group.
- Visit our website: https://www.servicebusinessmastery.com
Affiliate links:
- Castmagic
- StreamYard
- CallRail
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