How HVAC Contractors Are Making More Money with Duct Sealing Technology
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 02/25/2026
How a $50K Job Came From One Email List | Tim Jordan
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
The cheapest leads in your home service business are not on Google, they are already in your customer list. Email marketing is the channel most contractors ignore, and the numbers are almost unfair. Tim Jordan sent one basic newsletter last month and it produced 45 leads, for the price of a $40 email tool and ten minutes of work. Tim is a serial entrepreneur who bought or founded five companies by age 27, exited all but his window tinting business, and now runs Service Catalyst, a peer mentorship community for service owners. In this episode, Tersh Blissett and Josh Crouch sit down with him...
info_outline
Why Delegation Breaks Down for ADHD Entrepreneurs | Skye Waterson
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
If you have ever wondered why delegation keeps breaking down in your business, ADHD entrepreneurs have a specific answer, and a fix. Skye Waterson has built her whole company around it. As an ADHD strategist and founder of Unconventional Organisation, she comes in alongside founders, pulls the process out of their head, and builds the systems and team to run it. In this episode, Tersh Blissett and Josh Crouch, both ADHD entrepreneurs themselves, sit down with Skye to unpack why the ADHD brain resists systems, how to actually delegate without micromanaging, and the AI trap that quietly creates...
info_outline
$7M to $260M: The 4 Pillars That Scaled Parker & Sons | Paul Kelly
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
How to grow a home service business is usually pitched as doing more: more trades, more services, more offers. Paul Kelly did the opposite, and it built one of the largest home service companies in the country. He bought Parker & Sons in 2004 as a $7 million shop and grew it to roughly $260 million in a single market, then wrote the playbook down. In this episode, Tersh Blissett and Josh Crouch sit down with Paul, bestselling author of Tricks of the Trade to Success and creator of the Raising Goats program, to unpack the 4 pillars behind that growth and why simplicity beats complexity...
info_outline
How Contractors Can Turn More Calls Into Revenue | Bill Brown, PhoneTap
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Turning more calls into revenue is the growth lever most contractors never touch, because they cannot see what is actually happening on their phones. Bill Brown spent 25 years in HVAC, built an Inc. 5000 company, and still could not trust his own booking data. So he helped build the tool that fixes it. In this episode, Josh Crouch sits down with Bill, co-founder of PhoneTAP, to announce the launch of PhoneTAP and unpack why the calls you already pay for are where your next jobs are hiding. Tersh is out this week, but he, Josh, and Bill built PhoneTAP together to solve one of the least...
info_outline
How to Grow a Home Service Business by Buying Competitors, Not Ads | Alex Smereczniak
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
How to grow a home service business is usually pitched as one thing: spend more on marketing. Alex Smereczniak has a faster, cheaper answer most owners never consider. As co-founder and CEO of Franzy and a serial entrepreneur who scaled 2ULaundry and sold 118 franchise locations, he has bought, built, and financed businesses more ways than almost anyone. In this episode, Tersh Blissett and Josh Crouch sit down with Alex to unpack how to grow through acquisition instead of ads, why the wrong business partner is the number one reason companies fail, and how to finance a deal using tools most...
info_outline
Winning the Messy Middle: Home Services Marketing in the AI Era | MarketStorm
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Home services marketing has a hidden battleground, and most owners never fund it. It is the messy middle, the 40 to 100 days a homeowner spends circling a project before they ever search your name. Rick Brown and Carole Lawson of MarketStorm have spent years mapping that window, and what happens inside it decides who gets the call. In this episode, Tersh Blissett and Josh Crouch sit down with Rick, CEO and co-founder of MarketStorm, and Carole, its co-founder and chief data officer and a Harvard-trained data scientist, to break down how buyer behavior changed after the pandemic and why the...
info_outline
How One Focus Every 90 Days Scales Your Business | Josh Zolin
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Doing more does not scale your business. It stalls it. Diluted focus gets you diluted results, and the owners who grow fastest are usually the ones doing fewer things, not more. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Josh Zolin, CEO of Windy City Equipment Service and author of Blue is the New White, on how one simple shift, a single company wide focus every 90 days, took the guesswork out of hitting his goals. Josh breaks down how he points his entire company, from himself to the parts runner, at one goal each quarter, why focusing on less...
info_outline
Why Your Techs Are Losing Sales in 2026 | Justin Riley
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Service Scout (14 day free trial): This is the toughest year to close a sale in home services since 2008. Equipment costs more than ever, credit is tighter, and the customers calling for a replacement are the hardest ones to sell. The problem usually is not your leads. It is what happens when your technician walks in the door. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Justin Riley, CEO and founder of UpFrog, for a straight read on the 2026 home services market and how the best companies are still closing jobs hand over fist. Justin breaks...
info_outline
Systems That Outlast You: Building a Trades Business for Generations
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most companies do not last. A huge share of the biggest names in the world vanish within a few decades. The Smith & Oby Company has been running since 1898. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Jake Wattenbarger, president of Smith & Oby, a Foundral brand, a Cleveland mechanical contractor that has stayed relevant for 125 years by reading the market before it forces the issue, and by building systems and a culture that outlast any one person. Jake spent nearly a decade as an Army logistics officer before the trades, and it shows....
info_outline
How to Beat Private Equity Without Selling | Zach Cooper-Vastola
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Private equity is buying up home service companies and quietly gutting the good ones, and most owners think their only options are to sell or get outspent. There is a third one. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Zach Cooper-Vastola, co-founder of Hickory, who has bought and built home service companies across the tri-state to roughly 350 people and 80 million dollars in revenue, without ever running them from an ivory tower. Zach breaks down how he keeps technicians from walking out the door after an acquisition, why he...
info_outlineMost HVAC contractors focus on equipment upgrades, but one of the biggest opportunities for better installs and higher profit is hiding in the ductwork.
In this episode of Service Business Mastery, recorded live at AHR 2026 in Las Vegas, Tersh Blissett sits down with Jarrod Scott from Aeroseal to explain how duct sealing from the inside works, why it is different from traditional mastic and tape, and how contractors can use it to improve comfort, increase system efficiency, reduce callbacks, and create a real competitive advantage.
They also discuss commercial and multifamily applications, how to think about static pressure, and why tighter buildings must still breathe through controlled mechanical ventilation.
What You Will Learn in This Episode
• How internal duct sealing works using physics and pressure
• The difference between duct sealing and duct encapsulation
• How precise sealing improves airflow and energy efficiency
• How much leakage the system can realistically seal
• Whether sealing ducts raises static pressure
• Why responsible contractors think holistically before sealing
• How tight buildings must be paired with mechanical ventilation
• The ROI case for apartment complexes and commercial buildings
• How duct sealing reduces callbacks and boosts customer satisfaction
• How to turn efficiency upgrades into a competitive advantage
Timestamps
00:00 How sealing ducts from the inside works
01:14 The physics behind internal duct sealing
04:22 How large of a leak can be sealed
06:08 Static pressure concerns and responsible installation
08:47 Why buildings must breathe mechanically
10:05 ROI for sealing apartment and commercial HVAC
12:28 Cure time and odor concerns
13:58 Water-based sealant and fire safety
16:03 Reducing callbacks and increasing customer satisfaction
17:29 Turning duct sealing into a competitive advantage
Follow the Host and Guest
Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Jarrod Scott: https://www.linkedin.com/in/jarrod-scott-06573835/
Aeroseal: https://www.aeroseal.com
Connect with Us
• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmastery
• Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
• Instagram - https://www.instagram.com/servicebusinessmasterypodcast
👉 Enroll Today - https://bit.ly/3CZTDte
🚀 Get Your 14-Day Free Trial with CallRail!
👉 Visit: https://www.callrail.com/sbmpod
This episode is kindly powered by:
UpFrog: https://upfrog.com
MarketStorm: https://marketstorm.ai/
CallRail: https://www.callrail.com/
CompanyCam: https://companycam.com/