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Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Release Date: 04/23/2025

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode, recorded live at the Real Masters 2025 event in Las Vegas, hosts Tersh Blissett and Josh Crouch sit down with Mike Venidis, Chief Experience Officer of RYNO Strategic Solutions, LLC. They discuss Mike’s inspiring journey from surviving a traumatic event to becoming a digital marketing leader in the home services industry. The conversation explores the rapid rise of AI in search, the importance of trust and reputation in the digital world, and how businesses can stay visible and relevant. Mike also shares actionable tips on using creativity, strategy, and tech adaptation to build a lasting brand presence.

This discussion highlights key elements such as adapting to AI-driven search trends, building digital trust, and managing online reputation, crucial strategies for staying competitive and ensuring long-term business visibility.

In this episode, here's what you can expect to learn: 

  1. Turning Hardship Into Purpose: Hear how Mike Venidis used life challenges to fuel his passion and leadership.

  2. Getting Ahead with AI: Learn how AI tools are changing search and why adapting early gives you the edge.

  3. Trust Is Everything: Discover why being honest and real online helps you win with customers.

  4. Be Seen Everywhere: Understand why showing up on multiple platforms boosts your brand’s impact.

  5. Smart Marketing Moves: Get tips on using AI, reputation tools, and the right platforms to grow your business.

 

Timestamps ⏰

00:00 - Episode Recap

03:25 - Meet Mike Venidis and His Journey from Trauma to Tech 

05:45 - Life After Being Shot: Resilience and Purpose 

09:33 - The Rise of AI in Search and Why It Matters 

11:51 - Understanding AI Sources and Trust in Digital Platforms 

15:49 - Comparing AI Tools: ChatGPT, Claude, and Perplexity

20:36 - Apple, Google, Bing, and the Battle for AI and Map Data 

25:09 - Deepfakes, Tech Fears, and Data Sourcing Concerns

28:36 - Device and Map Differences Across Platforms, Apple, OpenAI, and the Market Gap

30:03 - Apple Maps, Yelp, and Ignored Opportunities

34:09 - Understanding Tech Alliances and Defaults

36:51 - Fear Mongering or Real Threat? Staying Ahead

39:07 - TikTok as a Search Tool and Content Discovery, and the power of repetition and Rule of Seven

42:21 - TikTok Trends and Brand Awareness via Creativity

44:26 - Closing Thoughts and Mike’s Final Message

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