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The Smart Tech Plan for Contractors to Budget 3% to 6% and Stop Overspending with Jenny Benbrook

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Release Date: 10/22/2025

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch  sit down with Jenny Benbrook, Founder & CEO of Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] and Residential HVAC Marketing Strategist at Benbrook Services, Inc, to discuss how technology, planning, and training can boost contractor success. Jenny shares how she helps HVAC, plumbing, and electrical companies optimize their tech stacks, implement clear processes, and improve team performance. She explains the importance of using the right tools, reducing redundancy, and investing in training to build a stronger, more efficient team. Learn practical tips to streamline your operations and grow your business.

In this episode, here's what you can expect to learn: 

  1. How technology and clear processes help contractors run smoother operations.

  2. Why optimizing your tech stack and reducing unnecessary tools is key to efficiency.

  3. The importance of training and clear roles to help teams perform better.

  4. How strong systems and planning lead to business growth and fewer mistakes.

  5. Simple ways to improve your team's use of software and create a more efficient workplace.

Timestamps

[00:00] - Recap

[03:03] - Episode introduction & meeting Jenny Benbrook

[05:54] - Jenny’s Background in the Skilled Trades & Technology

[08:18] - Shifting From In-House Marketing to Outsourcing

[11:02] - Challenges with Service Titan and Tech Stack Implementation

[13:04] - Dealing with Membership Data: Expired Cards & Active Clients

[14:52] - Building a Multi-Tiered Tech Strategy for Contractors

[31:15] - Tech Change Management: Overcoming Resistance to New Tools

[34:21] - Explaining AI Integration to Technicians & Overcoming Fears

[35:50] - Why Contractors Need to Look Beyond the Shiny New Tools

[44:23] - Tech Budgeting: Allocating Resources for Growth Goals

[49:15] - M&A and Evaluating Tech Stacks in the Diligence Phase


If you found this conversation with Jenny Benbrook helpful, please leave us a review (5 stars would be greatly appreciated 😉).


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