How Service Businesses Lose Millions from Missed Calls and Recover Revenue with AI - Paul C. Cebulak
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 10/01/2025
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch are joined by Terry Frisenda, Executive Sales Manager at LG Electronics and Phillip Kriegbaum, Senior Business Development Manager at LG HVAC Solutions USA, to talk about how modern technology and systems are transforming the HVAC industry. They...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Jenny Benbrook, Founder & CEO of Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] and Residential HVAC Marketing Strategist at Benbrook Services, Inc, to discuss how technology, planning, and training can...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director,...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Keith E. Flores, Chief Executive Officer of HG Home Guardian, HVACGOD Inc. & HG Home Services. Keith shares how his background in HVAC helped him create a smart home system that monitors air, water, energy use, and more all in real time. He...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! On this week’s Service Business Mastery Podcast, Tersh Blissett sits down with (Dustin Ketchem), Senior Manager of Sales Programs at . Dustin explains how LG is reshaping the HVAC market by: Building unitary systems in Alabama Going all-in on inverter-driven heat pumps that perform even in -45°F Alaska Supporting contractors with...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Get Ready: TAP Into the Future | October 3-5, 2025 | Savannah, GA Don’t miss 3 dynamic days of business growth strategies, process automation, and client retention insights. 🎟️ Seats are limited - save yours today at: Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Kevin Hill, Master...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Mark Your Calendar: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 action-packed days of learning business growth tips, automating processes, and boosting client retention. 🎟️Spaces are filling up fast - register now at: Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and...
info_outlineLearn how to automate tasks, save time, and increase your profit. No Coding required!
👉 Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data matters, how to coach CSRs with clear feedback, and when to use AI to handle missed or after-hours calls. Learn how to get more from the leads you already have and grow without hiring more staff.
In this episode, here's what you can expect to learn:
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Why tracking all your calls helps you spot lost chances to book jobs.
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How AI tools can boost your team’s booking rate and save money fast.
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The value of clear data in making smart business and hiring choices.
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How fewer missed calls can make your marketing way more effective.
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Why combining AI with people builds a team ready for the future.
Timestamps⏰
[00:00] - Recap
[03:38] - Episode Intro & Meeting Paul C. Cebulak
[04:30] - The Problem with Missed Calls and Low Conversion Rates
[07:52] - Importance of Measuring Call Center Metrics
[14:35] - The Cost of Hiring Staff vs. AI Solutions
[19:52] - The Future of AI in Call Centers
[23:17] - Optimizing After-Hours Calls with AI
[29:53] - Spotting A, B, and C Players with Accurate Data
[36:13] - Coaching CSRs and Delegation with Intention, Not Abdication
[39:40] - New AI CSR Capabilities: After-Hours, Cancellations & Outbound
[43:25] - Consumer Acceptance of AI Voice: Taco Bell vs Humans
[44:56] - Transparency, Disclosure & Meeting Generational Needs
[48:17] - Flexible Systems: When Customers Want Humans vs AI
TAP Into The Future | October 3-5, 2025 | Savannah, GA
Join industry leaders, service business owners, and tech innovators who are driving the future of the trades.
VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/
Your VIP Ticket Includes:
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Complete event access with action-oriented sessions
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The Golden Banana Championship Game at Grayson Stadium
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Exclusive meals, signature cocktails, and a private networking lounge
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Personal access to industry leaders and innovators
Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH
Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/
If you found this conversation with Paul C. Cebulak helpful, please leave us a review (5 stars helps more people find the show 😉).
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This episode is kindly sponsored by:
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CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
- ServiceWorldExpo
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Join the Service Business Mastery Facebook group for more updates!
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