How Service Businesses Lose Millions from Missed Calls and Recover Revenue with AI - Paul C. Cebulak
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 10/01/2025
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Contractors who do not own their customer list will lose. As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk. In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade. Joshua Crouch and Tersh Blissett sit down with , founder of , to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and...
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Learn how to automate tasks, save time, and increase your profit. No Coding required! ๐ Enroll Today - ๐ Get Your 14-Day Free Trial with CallRail! ๐ Visit: In this episode of the Service Business Mastery Podcast, we sat down for an insightful discussion with Justin Deese, host of the Freedom Blueprint podcast and creator of the Service Manager Academy. We talked about how to turn top technicians into effective service managers. Hereโs what we cover in this episode: Common mistakes we see when promoting technicians to managers How to set boundaries with coworkers, friends, and...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! ๐ Enroll Today - ๐ Get Your 14-Day Free Trial with CallRail! ๐ Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Darren Shaw. He is the founder of Whitespark, a company specializing in local SEO software and services, and a recognized local SEO educator with more than 45,000...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! ๐ Enroll Today - ๐ Get Your 14-Day Free Trial with CallRail! ๐ Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett, Co-Founder & Chief Experience Officer at Trade Automation Pros, CEO of Service Emperor, Co-Host & Founder of Service Business Mastery Podcast, and Josh Crouch, Founder of Relentless Digital Marketing...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! ๐ Enroll Today - ๐ Get Your 14-Day Free Trial with CallRail! ๐ Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Crystal Williams at AHR Expo 2025. She is the Co-Founder of Lemon Seed Marketing, Marketing Strategist at McWilliams Heating, Cooling, and Plumbing & Co-Host of From The...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! ๐ Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch chat with Danica Patrick, Race Car Driver, Host of the Pretty Intense Podcast, an Entrepreneur, and Motivational Speaker at Service World Expo. She shares how she transitioned from a successful racing career to building her own business ventures....
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! ๐ Enroll Today - ๐ Get Your 14-Day Free Trial with CallRail! ๐ Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! ๐ Enroll Today - ๐ Get Your 14-Day Free Trial with CallRail! ๐ Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett talks with Luke Peters, Founder & CEO of Apex CEO Business Turnarounds, Former CEO of Newair and Host of The 8-Figure Product CEO Podcast. He shares how he grew a home appliance brand from a...
info_outlineLearn how to automate tasks, save time, and increase your profit. No Coding required!
๐ Enroll Today - https://bit.ly/3CZTDte
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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data matters, how to coach CSRs with clear feedback, and when to use AI to handle missed or after-hours calls. Learn how to get more from the leads you already have and grow without hiring more staff.
In this episode, here's what you can expect to learn:
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Why tracking all your calls helps you spot lost chances to book jobs.
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How AI tools can boost your teamโs booking rate and save money fast.
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The value of clear data in making smart business and hiring choices.
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How fewer missed calls can make your marketing way more effective.
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Why combining AI with people builds a team ready for the future.
Timestampsโฐ
[00:00] - Recap
[03:38] - Episode Intro & Meeting Paul C. Cebulak
[04:30] - The Problem with Missed Calls and Low Conversion Rates
[07:52] - Importance of Measuring Call Center Metrics
[14:35] - The Cost of Hiring Staff vs. AI Solutions
[19:52] - The Future of AI in Call Centers
[23:17] - Optimizing After-Hours Calls with AI
[29:53] - Spotting A, B, and C Players with Accurate Data
[36:13] - Coaching CSRs and Delegation with Intention, Not Abdication
[39:40] - New AI CSR Capabilities: After-Hours, Cancellations & Outbound
[43:25] - Consumer Acceptance of AI Voice: Taco Bell vs Humans
[44:56] - Transparency, Disclosure & Meeting Generational Needs
[48:17] - Flexible Systems: When Customers Want Humans vs AI
TAP Into The Future | October 3-5, 2025 | Savannah, GA
Join industry leaders, service business owners, and tech innovators who are driving the future of the trades.
VIP Tickets โ https://tapintothefuture.ai/vip-ticket-reservation/
Your VIP Ticket Includes:
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Complete event access with action-oriented sessions
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The Golden Banana Championship Game at Grayson Stadium
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Exclusive meals, signature cocktails, and a private networking lounge
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Personal access to industry leaders and innovators
Flash Sale Alert: Regular Price $1752 โ Only $999 with Promo Code: FLASH
Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/
If you found this conversation with Paul C. Cebulak helpful, please leave us a review (5 stars helps more people find the show ๐).
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This episode is kindly sponsored by:
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CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
- ServiceWorldExpo
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Join the Service Business Mastery Facebook group for more updates!
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