From Donut Shop to $80M Brand Growth with No Capital and CEO Profit Coaching with Luke Peters

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

 

In this episode of the Service Business Mastery podcast, Tersh Blissett talks with Luke Peters, Founder & CEO of Apex CEO Business Turnarounds, Former CEO of Newair and Host of The 8-Figure Product CEO Podcast. He shares how he grew a home appliance brand from a garage startup to over $600 million in sales without outside funding. He explains how focusing on margins, pricing, and team alignment helps business owners grow with less stress. Luke also discusses how to lead with purpose, hold people accountable, and use AI as a tool to boost productivity. Learn how small changes in leadership and strategy can lead to big business results.

 

In this episode, here's what you can expect to learn: 

1. How Luke built Newair into a top brand with no outside funding.

2. Why raising prices and tracking margins can boost business profits.

3. The importance of team alignment and holding leaders accountable.

4. How to spot and fix weak points in your operations and sales process.

5. Ways AI can support business tasks while still needing human input.

 

Timestamps⏰

[00:00] - Recap

[02:45] - Episode Introduction & Meeting Luke Peters

[04:30] - Luke's Journey: From Pool Service to CEO

[06:52] - Finding a "Blue Ocean" with Niche Products

[09:19] - The Business Framework: Alignment & Margins

[11:52] - Should You Share Company Finances with Employees?

[20:02] - Why Raising Prices is Your Best Lever

[25:06] - How to Track Margins Effectively

[27:25] - The Real-World Impact of AI on Business

[32:23] - Empowering Teams and Building Company Culture

If you found this conversation with Luke Peters helpful, please leave us a review (5 stars would be greatly appreciated 😉).


Links & References:

LinkedIn: 

• Luke Peters

• Apex CEO Business Turnarounds

• Newair

• The 8-Figure Product CEO

 

Website: 

• Apex CEO Strategic Coaching

• Newair

• The 8-Figure Product CEO

 

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Lace.ai

• priceguide

 

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

 

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk