379: Lessons in Curiosity and Storytelling
Getting Unstuck – Cultivating Curiosity
Release Date: 09/09/2025
380: Digging Deeper to Find the Heart of the Story
Getting Unstuck – Cultivating Curiosity
Guest None today; just me reflecting. Summary In this episode, I reflect on lessons I’ve drawn from Robert Redford’s film adaptation of A River Runs Through It and how they support my growth as a writer. At first, I loved the film for its beauty, but as a writer, I later returned to it as an instructional tool: how to go beyond the surface story of familial love to convey Maclean’s more profound meaning. The scene where Norman Maclean’s father insists he cut his drafts in half taught me that “thrift” is about essence, not just length. Like Norman, I struggle in...
info_outline
379: Lessons in Curiosity and Storytelling
Getting Unstuck – Cultivating Curiosity
Guest Sarah Elkins is a keynote speaker, , and the author and podcast host of Your Stories Don’t Define You, How You Tell Them Will. She is the principal at Elkins’ Consulting. She is the organizing genius behind the annual a small business summit for those looking for a community of professionals to grow with - personally, professionally, and thoughtfully. In her work with coaching clients, Sarah guides individuals to enhance their communication by using storytelling as the foundation of their collaboration. What she’s realized over years of coaching and podcasting is that the majority...
info_outline
378: Leading with Purpose—Reforming Locally Within an Antiquated National Public School System
Getting Unstuck – Cultivating Curiosity
Guest Dr. Constantino “Costa” Aguilar is a distinguished educational leader with over 29 years of transformative service in public education. Throughout his dynamic career, Dr. Aguilar has demonstrated extraordinary commitment to student success and organizational excellence, serving in a wide range of leadership roles, including Spanish Teacher, Head Baseball Coach, Associate Principal, Principal, Executive Director of Technology and Innovation, and Assistant Superintendent of Educational Services in the Merced Union High School District. He currently serves as the Superintendent of...
info_outline
377: Sitting Across From An Empty Chair
Getting Unstuck – Cultivating Curiosity
In this episode, I reflect on some of the "No" responses I receive from potential guests. I have hosted this show for seven years and 376 episodes, yet some of my most popular episodes are about guests who declined to be on the show. I discuss three types of "Nos": a direct "No," an initial "Yes" followed by silence, and no response at all. I note that the rejections that linger with me are from guests I desperately wanted to host. I explain that I sometimes share these stories with my listeners to create something out of nothing and to explain what sparked my curiosity in the first place. I...
info_outline
376: Leading in the Wild—Cultivating Resilience, Customer Service, and Environmental Stewardship
Getting Unstuck – Cultivating Curiosity
Guest Nanci Morris Lyon is a long-time resident of Bristol Bay, Alaska, living in King Salmon, where she owns Bear Trail Lodge on the famed Naknek River. She is a long-time leader in Bristol Bay conservation and has been an essential voice in the fight against the Pebble Mine. As the first female guide in Bristol Bay and one of the first in Alaska, she is an inspiration for many young women pursuing careers in the sport-fishing world. She was instrumental in the creation of the Bristol Bay Guide Academy, and 14 years later, she continues to be the lead instructor at the Academy,...
info_outline
375: Hiring Staff for What Matters Most
Getting Unstuck – Cultivating Curiosity
Today on Getting Unstuck—Cultivating Curiosity One of the many problems that plague U.S. businesses, not-for-profits, and our U.S. education system is when and how to change. For many institutions, the process can look like fruit-of-the-month club: they try “this” until a new “this” comes along. A new something – process, way of thinking, way of leading etc. – is seen as the answer to all organizational ills . . . until a new, shinier something takes its place. As a result, employees are whipped-sawed by an unending stream of changes, and sustained results are rarely achieved....
info_outline
374: Choosing America: A Discussion on Citizenship and Our Historical Paradox
Getting Unstuck – Cultivating Curiosity
Guest Hannah Bratterud is a Norwegian-born writer, consultant, and real estate advisor living in Montana. Through her Substack “Finding Home,” she explores themes of identity, belonging, and transformation, particularly in times of personal or political upheaval. A leadership strategist by trade and a curious wanderer at heart, Hannah recently shared her journey of becoming an American citizen amid rising national uncertainty. Her work invites readers to question assumptions, embrace complexity, and keep choosing where and how they belong. Summary Hannah, who has now lived in the U.S. for...
info_outline
373: Managing Brand Touch Points to Meet the Organization's and Customers' Goals
Getting Unstuck – Cultivating Curiosity
Guest None today; just me reflecting on recent events. Summary In this episode, I recount my recent fly fishing trip to Alaska, reflecting on how various organizations shaped my experience. Delta Airlines impressed him with personalized service and proactive rebooking. In contrast, an overpriced and unwelcoming airport hotel in Detroit left a negative impression. The Bear Trail Lodge in Alaska, however, stood out for its commitment to guest experience, environmental consciousness, and celebration of local culture, reinforcing the idea that a brand is defined by a series of customer touch...
info_outline
372: Living Your "Super Objective": Unlocking the Potential for Authentic Leadership
Getting Unstuck – Cultivating Curiosity
Guest “Brave Leadership” founder Kimberly Davis champions emerging leaders and senior managers navigating today’s workplace and partners with HR professionals looking to develop talent. She shares her inspirational message of personal power, responsibility, and impact with organizations nationwide and teaches leadership programs worldwide. Kimberly is a TEDx speaker whose 2018 book, Brave Leadership, was named one of Inc. Magazine’s most impactful books, became an Amazon bestseller in the Business Leadership and Motivation category, and received the Benjamin Franklin Silver Award. She...
info_outline
371: From Emotional Eating to Eating for Nutrition: A Journey of Self-Discovery
Getting Unstuck – Cultivating Curiosity
Guest Michelle Petties is a TEDx speaker, Food Story coach, and author of the award-winning memoir Leaving Large: The Stories of a Food Addict. She reveals how emotional wounds, cultural expectations, and personal history—not hunger—often shape our relationship with food. After battling emotional overeating for decades and gaining and losing over 700 pounds, Michelle discovered that the key to lasting weight loss wasn’t another diet—it was rewriting the stories behind her eating. With a background in media sales and leadership at companies like Radio One, Disney/ABC, and NPR/PBS member...
info_outlineGuest
Sarah Elkins is a keynote speaker, Gallup StrengthsFinder coach, and the author and podcast host of Your Stories Don’t Define You, How You Tell Them Will. She is the principal at Elkins’ Consulting. She is the organizing genius behind the annual No Longer Virtual Summit, a small business summit for those looking for a community of professionals to grow with - personally, professionally, and thoughtfully.
In her work with coaching clients, Sarah guides individuals to enhance their communication by using storytelling as the foundation of their collaboration. What she’s realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.
Her work with leaders and people who aspire to be leaders follows a similar path to the interviews on her podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home.
Summary
In this episode, Sarah and I discuss our key takeaways from her recent "No Longer Virtual Summit." We reflect on sessions that focused on finding a target audience and identifying one's "content personality type." We also explore how they've applied these concepts to their work. I share how I’ve narrowed the focus of my podcast to center on curiosity and innovation, while Sarah talks about incorporating storytelling and the StrengthsFinder assessment into her public speaking coaching. We both emphasize the importance of vulnerability, personal stories, and targeting a specific audience to build authentic connections and achieve career clarity.
Key Takeaways
Narrow your focus to find your target audience. Instead of trying to appeal to a broad market, solopreneurs should "shoot with a rifle, not with a shotgun" by focusing on a specific audience based on their values and the problems they solve for clients.
Embrace your "content personality type" for business development. Identifying how you work best, such as in-person or through reflection, can guide how you build your business and get people to care about your services.
Use storytelling to build authentic connections. Sharing personal stories that demonstrate your skills and values can create a deeper, more memorable connection with others. This is particularly effective for leaders and professionals in networking situations.