#013: The Printed Brochure That Kickstarted Suzanne's Freelance Business
Release Date: 07/24/2014
#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
The freelance marketplace has become more competitive. ...
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#032: How to Have a Stress-Free Conversation with Your Prospects
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
For many of us, the initial conversation with a prospect can be stressful. ...
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#031: Booking Yourself Solid
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job. ...
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#030: How to Get a 10X Return on Your Next Conference
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
I've always been a big proponent of investing in targeted conferences and events. ...
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#029: David Nihill on Using Humor to Become a Better Public Speaker
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
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#028: How Focus@Will Improves Focus, Productivity and Creativity
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work. ...
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#027: Value Pricing with Kirk Bowman
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing. ...
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#026: A Hiring Manager Explains What He Looks for in a Freelancer
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
We spend a lot of time on this show talking about how find and land better-paying clients, how to work smarter and how to develop the mindset you need to succeed in this business. ...
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#025: Brian Casel on 'Productizing' Your Services
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
Made to order. ...
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#024: Why So Many Women Struggle in Business — and What to Do About It
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
I remember when one of my female colleagues first told me about the struggles many self-employed women face. It was about 10 years ago. ...
info_outlineSuzanne Wesley was in a tight spot five years ago.
She had just lost her job and had to find a way to drum up freelance business fast.
But rather than trying the same methods other freelancers typically use (put up a website and do some cold calling, networking and email prospecting) she decided to try something different.
She designed, printed and mailed a square-shaped brochure to more than 100 prospects.
And it worked!
In this interview, Suzanne explains why she believes this strategy worked so well ... and why she's still getting leads from that printed piece she mailed out five years ago.