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Sweet Loren's - Loren Castle

Startup to Storefront

Release Date: 11/12/2024

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Startup to Storefront

To kick off 2025, we’re diving into CANN-uary with a brand that’s redefining the way we socialize. Our guest today is Jake Bullock, founder of . Jake’s entrepreneurial journey began with a bold idea: finding a better alternative to alcohol that still brings the fun but ditches the hangover. What started as small-scale experimentation with microdosed cannabis and all-natural ingredients has now grown into a thriving business leading the $1.1B cannabis beverage industry. Jake has overcome the challenges of launching a disruptive brand, navigating the complex cannabis industry, and...

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Sweet Loren's - Loren Castle show art Sweet Loren's - Loren Castle

Startup to Storefront

Today, we’re thrilled to welcome back Loren Castle, the powerhouse Founder and CEO behind . Loren’s journey began with a life-changing cancer diagnosis at just 22. Determined to take control of her health, she eliminated processed foods, creating a new lifestyle full of flavor and nutrition. A year later, she was cancer-free and realized her recipes—including her wholesome cookie dough—could help others enjoy delicious food that also felt good.    Fast forward to today, Sweet Loren’s is the #1 selling natural cookie dough in the U.S., available in nearly 30,000 stores...

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Today, we’re thrilled to welcome back Loren Castle, the powerhouse Founder and CEO behind Sweet Loren’s. Loren’s journey began with a life-changing cancer diagnosis at just 22. Determined to take control of her health, she eliminated processed foods, creating a new lifestyle full of flavor and nutrition. A year later, she was cancer-free and realized her recipes—including her wholesome cookie dough—could help others enjoy delicious food that also felt good. 
 
Fast forward to today, Sweet Loren’s is the #1 selling natural cookie dough in the U.S., available in nearly 30,000 stores nationwide. The brand has expanded to include pre-cut cookie doughs, breakfast biscuits, and an innovative new line of rolled doughs like puff pastry, pizza crust, and pie crust—all plant-based, non-GMO, and free from the top 14 allergens.
 
On this episode, you’ll learn: 
 
 •How Loren’s focus on emotional intelligence became a crucial tool for driving business success, helping her make genuine connections with customers, team members, and partners. 
 
 • The challenges Loren faced building Sweet Loren’s from scratch, from finding the right recipes and manufacturing partners to scaling a brand in a competitive industry, and how she navigated these early struggles. 
 
 • Loren’s inspiring transformation from cancer survivor to creator of healthy, clean treats that bring joy and indulgence to all—without compromise. Join us as Loren shares the latest developments in Sweet Loren’s mission to bring joy to everyone, one delicious, uncompromising bite at a time.