#79: Growth Series: How to Reach Your First $100k in Ecommerce Sales
The Product Entrepreneur Podcast
Release Date: 08/16/2023
#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer Foundation
The Product Entrepreneur Podcast
Whether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine: Your foundation. I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to. Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty,...
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#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)
The Product Entrepreneur Podcast
Picture this: You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product. You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this. And yet…it’s not flying off the shelves. Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important: You have a great product—but that’s not enough. Your blood, sweat, and marketing budget is a...
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#104: Pitch With Confidence To Get Funded Faster With Kat Weaver
The Product Entrepreneur Podcast
Could you use more money? Maybe the answer to that is obvious. As entrepreneurs, we’re always asking ourselves where we can get funding. Funding gives us the chance to pour ourselves into our business. It gives us opportunities to grow our product lines, our inventories, and our marketing outreach. It gives us peace of mind as we use our time for our families, our projects, and our brand. Funding gives us freedom. We talk a lot about how to increase our sales, but there’s another source of funding out there: investors. Getting funding on the front end can be a...
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#103: What's In and Out In Marketing In 2024
The Product Entrepreneur Podcast
If you’re looking back on the last three months of 2024 and still feeling lost, then today’s message is for you! A long, long time ago (aka December 2023), I found myself wistfully thinking ahead to what 2024 might have in store. (Not to toot my own horn, but I’m pretty good at nailing down trends!) Now, I’ve gotten to see some of those trends in action, and I’m bringing my results straight to you! Think of where you’re at now that we’re into the thick of 2024. Maybe the things you had focused on in the beginning now don’t seem to be paying off. Maybe you’re...
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#102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth
The Product Entrepreneur Podcast
As we head into Q2, you may be pouring over the bills on the table with a heavy heart. It probably feels like there’s not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between. You may have even seen your sales plateau, despite doing EVERYTHING right. You’re showing up, you’re putting in the work, and yet, your sales aren’t matching your energy. If this hits close to home for you right now, then I’m here to share one of the most important things you’ll ever read when it comes to your brand: You do not...
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#101 Who Should You Hire To Support The Growth of your eCommerce Brand
The Product Entrepreneur Podcast
Picture this: You’re doing all the right things. Your content is getting clicks, your sales are trickling in. Things are finally starting to move in the right direction. In fact, things are almost going too well. As the CEO, you are the one responsible for everything. The planning, the marketing, the writing, the accounting. Everything. And you are tired. So what do you do? The marketing gurus online seem to all point to one thing: hiring a team. That should make things easier, but now you’re faced with another crucial decision: Who in the world do you hire?...
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#100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown
The Product Entrepreneur Podcast
A lot of us left 2023 feeling heavy. Not only have we been chin-deep in our business, but other things have gone to the wayside. We’re losing hair, losing sleep, and ultimately just losing our spark. 2024 can be different. It has to be different. In this week’s special podcast episode, we’re talking to the lovely Maraya Brown, founder and CEO of the Women’s Vibrancy Code, to dive into how women entrepreneurs can build their legacy without burnout! If you want to find out how to shape a business that fulfills you to the core, then you need to hear this week’s...
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#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)
The Product Entrepreneur Podcast
If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you: Inevitably low Q1 sales are a myth. “But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!” Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after. But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable! In this week’s podcast episode, I’m going to be covering some of the reasons why...
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#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition
The Product Entrepreneur Podcast
Growing up, Robin’s mother always told her to “take what I have and make it bigger”. First, she put that advice to work 15 years ago by getting serious about nutrition. She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better. Hence, was born! Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put...
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#97 From Likes to Sales: Learn How To Turn Your Followers Into Sales
The Product Entrepreneur Podcast
Your follower count on social media is climbing. Your site is getting hits. Likes, comments, and shares are rolling in. And yet, no matter how good those numbers are, they’re not turning into conversions. Attention is great, but it can’t pay your bills. You need sales. And now, I’m here to tell you how to get them! In this week’s podcast episode, we dive into the first part of a two-part series on this meaty topic, AKA: how you can turn your window-shoppers into repeat customers. There may be a few reasons that the people who follow you are not taking...
info_outlineWe are in the second episode of our growth series this week! (If you missed Zero to Launch, you can find it in Episode 78!) Today, I want to ask you one simple question: Are you ready to dominate in your market?
I understand the unique challenges that your competitors bring to your business, from cheaper international dupes to local businesses undercutting your pricing. So how do you create a product that stands out from the rest and supercedes the price war to finally dominate in your market?
Getting your product to sell like hot cakes relies on having a strong brand with raving fans. So here is how you are going to maximize your product-based business the big brand way:
✅ Define your product’s value proposition. Ask yourself, “Why did I create my product?” Then, “What gap am I trying to fill?”
✅ Who is your ideal customer? Focus on that ONE person - they will be your content North Star. You create marketing and messaging to speak to them. You want to identify just ONE though, not three different ideal customers. It will dilute and fragment your messaging.
✅ Choose your product suite. Define what your customer is looking for as a starting point, and then what products will take them through the end of their journey to solve a problem. But you will focus on the starting point product to build an unforgettable message for your customers.
✅ Unforgettable messaging = EMOTION. What is the desire that is wrapped up in your product? Here is an exercise to consider. What do you think Louis Vuitton or Tesla sell? It isn’t a product, it’s an experience. And this experience is what makes your product unforgettable.
Ready to build a sustainable business with strategies that will get you to your first $100k and beyond? I would like to invite you to my Product Brand Accelerator. We will work together to reach your first $100k while establishing foundations for growth. Use the link below to schedule a free strategy call and learn more!
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
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