Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine
Release Date: 03/21/2025
Tights Tights Tights - How to Reinvent a Legacy Retail Brand
The Story of a Brand
In this episode, I had the pleasure of sitting down with , the energetic and passionate owner of , a brand that’s as fun to say as it is to shop. From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does. We explored what it takes to scale a family business with integrity, how she’s reinventing a legacy retail experience for modern consumers, and what it means to stay true to your values in a fast-changing world. This conversation is filled with lessons on entrepreneurship, resilience, and how a niche business can...
info_outline
Greco Gum - The Science Behind Your Chew
The Story of a Brand
If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I’m talking with , Co-founder of , a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles. From early product formulations in a blender to landing on shelves in , this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most...
info_outline
Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship
The Story of a Brand
This interview left me feeling inspired and grounded. I sat down with and , the passionate co-owners behind , a family-run brand that’s redefining what it means to bring food from farm to spoon. Raised on a fourth-generation regenerative farm in , they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet. In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural America. We talk about the...
info_outline
Bodily - What Healthcare Forgot. Bodily Will Deliver.
The Story of a Brand
When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as . In this episode, I sit down with the founder and CEO of , a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to pioneer a new category while...
info_outline
IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs
The Story of a Brand
When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered , a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with , Co-founder and CEO of , to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into ’s journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the...
info_outline
Curious Elixir - The Science and Soul of Curious Elixir
The Story of a Brand
When you meet someone building a brand with soul, you feel it. That’s exactly what happened when I spoke with , the founder of , a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it’s hard. If...
info_outline
Aplós - If a Fashion Brand Made a Spirit
The Story of a Brand
When , Founder of , first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with , Co-founder and CEO of , to unpack how he’s not just building a brand—he’s reimagining what it means to unwind. From to beverage, David’s journey is a masterclass in blending creative vision with operational strategy. We dive deep into how is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindset helped shape a non-alcoholic spirit...
info_outline
BIOLYTE - How Theater Skills Built a Top CPG Brand
The Story of a Brand
When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with , CEO of , the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn’s inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how ’s...
info_outline
Kizik - How a Simple Innovation Disrupted a $400B Market
The Story of a Brand
Few brands impress me the way has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with , the Chief Marketing Officer leading the charge at , the brand redefining how we think about footwear. These aren’t just shoes; they’re hands-free, high-tech, and built for real life. Whether you’re a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, is changing the game. And yes, I’ve worn the same pair for four years — that’s how good they are. Elizabeth shares the evolution of — from early...
info_outline
Chef Merito - How a Family Recipe Became a Flavor Empire
The Story of a Brand
In this episode, I had the pleasure of speaking with , Head of Marketing at . is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985. We dove into the brand's rich heritage, how it all started in her grandfather’s garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with seasonings, the brand’s commitment to quality and innovation, and how they’re keeping flavors both timeless and trend-forward. From collaborations at Dodger...
info_outlineWhat happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience?
In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space.
Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market.
Key Moments in This Episode:
✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea.
✅ From Idea to Market – The year-long journey of formulation and brand building.
✅ Retail Strategy & Challenges – What it takes to get on store shelves.
✅ Why Packaging Matters – The role of branding in consumer adoption.
✅ The Future of Non-Alcoholic Beverages – Trends shaping the category.
Join me, Ramon Vela, for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages!
For more on Ooso, visit: https://drinkooso.com/
If you enjoyed this episode, please leave The Story of a Brand a rating and review.
Plus, don’t forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Today’s Highlighted Brand:
Goode Health: https://www.goodehealth.com/
If you have a family history of heart disease, listen up.
Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies.
Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks!
Visit goodehealth.com today and use promo code STORY30 for 30% off now!