Malk Organics - The Simple Ingredient Strategy That Built Consumer Trust
Release Date: 04/17/2025
FIOR Scotch - Breaking the Scotch Rulebook
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Tights Tights Tights - How to Reinvent a Legacy Retail Brand
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Greco Gum - The Science Behind Your Chew
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If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I’m talking with , Co-founder of , a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles. From early product formulations in a blender to landing on shelves in , this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most...
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Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship
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This interview left me feeling inspired and grounded. I sat down with and , the passionate co-owners behind , a family-run brand that’s redefining what it means to bring food from farm to spoon. Raised on a fourth-generation regenerative farm in , they’ve taken their roots and turned them into a vibrant, values-driven business that’s nourishing people and the planet. In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural America. We talk about the...
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Bodily - What Healthcare Forgot. Bodily Will Deliver.
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IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs
The Story of a Brand
When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered , a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with , Co-founder and CEO of , to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into ’s journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the...
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Curious Elixir - The Science and Soul of Curious Elixir
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When you meet someone building a brand with soul, you feel it. That’s exactly what happened when I spoke with , the founder of , a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it’s hard. If...
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AplĂłs - If a Fashion Brand Made a Spirit
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When , Founder of , first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with , Co-founder and CEO of , to unpack how he’s not just building a brand—he’s reimagining what it means to unwind. From to beverage, David’s journey is a masterclass in blending creative vision with operational strategy. We dive deep into how is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindset helped shape a non-alcoholic spirit...
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BIOLYTE - How Theater Skills Built a Top CPG Brand
The Story of a Brand
When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with , CEO of , the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn’s inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how ’s...
info_outlineIn this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out.
Jason shares how a deeply personal career pivot led him to a mission-driven company that’s transforming the plant-based milk category, one clean ingredient at a time.
We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What happens when your consumers call you out on social media? You listen, and you learn, and Jason shares exactly how his team responded and evolved.
🥛 Key Moments in This Episode:
* The "kerfluffle of '21" and what it taught the team about transparency
* Why fewer ingredients = harder formulations (and how they solved for it)
* How shelf life innovation unlocked national growth opportunities
* What Jason learned from running a company and raising kids at the same time
* How leading with humility and gratitude transformed company culture
Join me, Ramon Vela, as we listen to this thoughtful and eye-opening episode that goes beyond CPG and into the heart of leadership, brand building, and consumer trust. Whether you’re a founder, a parent, or a plant-based milk fan—this one’s for you.
For more on Malk Organics, visit: https://malkorganics.com/
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Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.
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