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The Story of a Brand
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Resbiotic - The Gut-Lung Axis Explained
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Bare Kind - How Socks Became a Force for Good
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Flower Shop Perfumes Co. - Blending Art, Emotion, and Disruption
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Fresh - This Brand’s Soul Is in Every Jar
The Story of a Brand
In this episode, I sit down with and , the visionary duo behind , one of the most iconic beauty brands of the last three decades. What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments. What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. wasn’t built...
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Delavie Sciences - Why This Brand Says No to the Skincare Status Quo
The Story of a Brand
In this episode, I sit down with , a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world. As the President and Co-founder of , Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how we protect our skin from the environment. What I found so refreshing about this conversation is Kyle’s...
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Hiya Health - No Sugar, No Dyes, No Compromises
The Story of a Brand
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SET ACTIVE - Bootstrapped and Bold
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The Froot Thief - The Untold Story Behind That Viral Fruit Spaghetti
The Story of a Brand
In this episode, I sit down with , the spirited co-founder and “Head Bandit” behind —a fruit snack brand that’s turning heads and winning lunchboxes. Jonathan’s story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approach today. That foundation—combined with deep experience in retail and manufacturing—set the stage for a snack brand that’s anything but ordinary. We dive into how went from a bold idea during lockdown to...
info_outlineIn this episode, I sit down with Lev Glazman and Alina Roytberg, the visionary duo behind Fresh, one of the most iconic beauty brands of the last three decades.
What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments.
What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. Fresh wasn’t built on trends, it was built on meaning. We explore how they followed their instincts, stayed rooted in their shared values, and created products that feel personal, poetic, and transformative. If you’ve ever used Fresh, you’ll love hearing how it all began.
Here are a few highlights from our conversation:
* Why Fresh was never just about skincare—it was about experiences
* How inspiration from food, travel, and culture shaped iconic products
* The emotional moment they realized Fresh had outgrown their tiny store
* Why building a brand rooted in meaning creates a lasting connection
* How they stayed true to themselves, even after joining LVMH
Join me, Ramon Vela, as I listen to the episode and discover the heart, soul, and magic behind a brand that redefined modern beauty. Whether you’re a founder, a beauty lover, or someone who appreciates thoughtful entrepreneurship, this one is pure inspiration.
For more on Fresh, visit: https://www.fresh.com/us/home
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