067 Is it time to stop telling business stories?
Release Date: 06/30/2022
If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success. And yet, if you’re like most business owners, you’ll tell me the About Page is the most difficult page to write for your website. That’s because most people hate to talk about themselves. And business owners are people! It’s easy to feel like you’re boasting. It’s common to wonder, “Will I come across as an obnoxious jerk?” The truth is, your About Page isn’t about you. Your About Page answers the client’s...info_outline 132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients
When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more. In this episode, we’re going to talk about another way to use storytelling. We look at 3 ways to use stories to help plan your next steps and develop your strategy. These stories help grow your business, but you rarely share them with your clients. RESOURCES: Enter the conversation in your clients'...info_outline 131 Numbers Make Stories Come Alive (Or Raise Questions About the Storyteller)
Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number. But there's a downside. When you use numbers to suggest how you value something, your audience will be judging you. They assign their ow values to every story. In this episode you will learn... ...how the vividness of numbers makes your story more clear (and how that can be a downside) ...how casual references to certain details will send a message to your audience (and it may not be the message you want them to hear) ...how context will be important to your audience's...info_outline 042 ENCORE: How Storytelling Makes Your Small Business Marketing More Productive in 3 Ways
Content creation is the biggest challenge of online marketing. Storytelling helps you create more effective marketing content more quickly.info_outline 130 From “Ordinary” To “Valuable Treasure” With A Simple Story
Many service-based entrepreneurs tell me, “My services seem so ordinary! I want to create a sense of excitement among potential clients.” It’s how lots of small business owners (including me) begin looking at their websites and sales letters. That doesn’t mean inventing wild stories or digging into your distant past for inspiration. Any story comes with hidden pitfalls and many people resist getting started. We can learn from a unique, creative experiment co-created by an anthropologist and a writer. They transformed ordinary thrift store purchases (none more than...info_outline 129 How your intuition can guide you to tell the best story for your business
“Should I tell this story? I don’t feel comfortable sharing.” Or “I *really* feel I should tell this story, even if it makes me uncomfortable." If you’re like many of my clients, these questions arise when you’re wondering about sharing a story, especially a personal story. You feel deeply about the topic but you wonder if it’s a good idea to put it out there for all the world to see. You have doubts: What if the story backfires and makes you look like an idiot? What if the story turns away potential clients who feel that’s TMI? Maybe there’s a...info_outline 128 Position Yourself As An Expert With Your Story Archetype
One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last episode we focused on being seen as an expert. However, not everyone will promote expertise the same way. If you’re a Role Model, you want to continue to tell stories that support your promise, “If I can do it, you can do it.” If you’re an Educator, you demonstrate knowledge. You tell different stories. The one thing you don’t do: you don’t follow the advice to “be vulnerable” when you’re telling a story to promote your...info_outline 127 How to Demonstrate Your Expertise By Telling Stories
What’s the one thing you need to demonstrate in order to be seen as valuable…so you charge higher prices and clients feel lucky to work with you? In a service-based business, you’re selling expertise. You’re offering knowledge and skills beyond what “everybody” has. You hire a licensed electrician because a handyman might do the job...but you want to be sure they won't set the place on fire by mistake. You hire a professional decorator because you want someone with flair who adds something to the project…something you couldn’t get from anyone else. Your clients hire you when...info_outline 126 How To Use Storytelling To Make Business Plans That Won't Turn Into Pipe Dreams
“Every year I say I’m going to plan better. And it never happens.” “I make great plans. But I never seem to finish carrying them out.” “I’m a small business. My brand is ME…which means my planning is all about ME and what I’ll do. All the planning advice seems geared to big business.” How many times have you said that? If these scenarios resonate, you’re hardly alone. Planning can seem like a useless exercise. We attend planning workshops, make notes on our calendars, match tasks to dates ...and then nothing happens. But as your business grows, you’ve probably...info_outline 125 The best business storytellers do these 3 things
Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you create. Deciding to tell a story is the easy part. Choosing a story that will help grow your business is much more difficult. That’s mostly because you get conflicting advice from different mentors. “Go ahead and share,” they’ll say. “Feeling uncomfortable? Get over it.” Even more, your inbox is filled with emails from all kinds of marketers, each beginning with a story. It’s so...info_outline
Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!"
Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come across as warm and fuzzy when they're cold as ice. People are tired of hearing stories.
There's some truth to those criticisms...and we can learn from them. But...stop telling stories? That's another...story. This episode explains.
Download your free guide to the 3 Common Storytelling Mistakes (and the 1 Fix You Can Apply).
Episode #22 explains what I mean by "concept story."
For a deeper explanation of concept stories, hero's journey and other stories, look up my book: Grow Your Business One Story At A Time.
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