157 How to find coachable clients with this simple story trick
Release Date: 01/02/2025
176 How To Generate Buzz For Your Products With Client Backstories
Strategic Storytelling
If you’re a small service-oriented business, you want to get people to talk about you! But how do you do this? Small companies—especially service-based solopreneurs—can’t generate buzz the same way as big companies. They need to dip into their client’s backstories. When someone says, “You seem to be talking to me!” -- that's how your buzz begins! In this episode, I talk about what it means for a solopreneur to create buzz. It’s not the same thing as big-company buzz. You’ll get examples of stories that never became the subject of conversation, and how...
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127 How to Demonstrate Your Expertise By Telling Stories (Encore)
Strategic Storytelling
"You're the expert." How do you feel when you hear those words? You'd better get used to hearing that sentenence if you're a service-based solopreneur! Because when you sell a service, you’re selling expertise. You’re offering knowledge and skills beyond what “everybody” has. You hire a licensed electrician because a handyman might do the job...but you want to be sure they won't set the place on fire by mistake. You hire a professional decorator because you want someone with flair who adds something to the project…something your best friend just can't do. So how do...
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175 Three Ways To Create More Powerful Headlines With Storytelling
Strategic Storytelling
You’ve got a nice draft of the copy, all set to go…but will your audience ever read that copy? The answer is: Not unless you’re reeling them in with a strong headline! The truth is, most people don’t get past the headline when they’re reading a sales letter. And yet headlines can be incredibly hard to write…unless, of course, you start with a good story. In this episode you’ll get three tips for using stories to write headlines. It’s one of my favorite topics because we tell business stories to help the copywriting—not to entertain or amuse the audience. You will learn: The...
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174 2 Straightforward Topics To 2X Your Selling Story
Strategic Storytelling
Telling the right story, the right way, can lead to more clients and more sales. You don’t have to come up with a story that keeps you in suspense--a story that could be made into a movie or a slick Superbowl commercial. The selling story for a solopreneur calls for two key ingredients. You don't have to dig into your life story to come up with edge-of-the-seat excitement. In this episode, I'll share two ways you can tweak your story to turn listeners into buyers. You will discover... ...the two tricks to get increasing sales from your story ...when a memorable story can...
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114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle (Encore)
Strategic Storytelling
You've heard it over and over. Success come from hard work, not talent. You're not a good writer? Not a natural business person? Just work, work and work some more. So hard work is admirable, right? People are most impressed by hard workers? Wrong. Research studies asked this question directly, "What impresses employers and investors most?" Employers and investors listened to stories of people achieving success by hard work...and stories of people who were so talented, success came easily. And the winner? Listeners reported greater respect for people who found success...
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173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills.
Strategic Storytelling
Angela Wills created her Life Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle creates your business. “I’m really passionate about helping business owners find a business model that supports their lifestyle.” - Angela Willis Angela is a very down-to-earth business owner who’s built her business by understanding her clients. She understands the juggling act of being a parent and a business owner. “That is a skill," she says. "To me, it comes naturally now…the ability to connect with telling...
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172 What's wrong with the advice, "Tell a story to be authentic"
Strategic Storytelling
Solopreneurs often get advised to show their real selves--to come out from behind the website and reveal who they really are. And one way to do this is to tell stories. What's wrong with this advice? First of all, "Just tell a story" means, "Curate a good story portfolio." A story may represent your self...but you have many selves. The first part of this podcast talks about this point. Which self is the Real You? At about 5.0, you'll get 3 tips to share authentic stories: 1 - know what "be yourself" really means 2 - why "I understand where you're coming from" can mean "I'm clueless" (and what...
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171 - How A Financial Behaviorist Uses Stories To Illustrate Our Financial lives: Interview with Jacquette Timmons
Strategic Storytelling
When you tell stories, do you ever think, "That's all well and good for life coaches with personal stories. But I'm a technical person who wants to help people discover new ways of thinking about their actions. Talking about finance seems to call for discussions of numbers, trends and charts with percentages in three colors. Jacquette Timmons brings a different perspective. She's a financial behaviorist, someone who helps people deal with issues related to money, income and investments. Money reflects what's going on in people's personal lives. If you want to understand money conflicts, you...
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170 How to bring emotions into your business planning by using stories
Strategic Storytelling
Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making planning more realistic and more fun. Most people make plans and schedules with their left brains. So you get cold, analytical plans...or even worse, daydreams about the future. That's fine if you're a big business...if you sell cola, beer, or sportswear. But if you're a solopreneur, especially if you provide a service, you have a double role. You plan and you deliver. Let's face it: there's no Planning Department for solopreneurs. So your planning...
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169 How to explain web development to a die-hard football fan
Strategic Storytelling
What kind of stories can you tell to explain complex or unusual concepts? What metaphors? This podcast gives just one example: How do you explain web development, especially the role of designers and copywriters? One way is to use a football metaphor. Each player on a team has a role to play. The copywriter is the quarterback and the designer is the offensive line. How do these roles work together? Why is one the quarterback and another the offensive line? That's what we talk about in the podcast. It's very short and to the point. Here's a question for you: What stories do you tell when...
info_outlineWhen you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they follow your instructions.
Your instructions might take the form of coaching. Or you might need to get clients to cooperate by filling out forms or simply delivering papers to you. If nothing else, you don't want them to make things worse by interfering with your job.
So even if you're a plumber you need clients to do something...at least tell you what's wrong and get out of your way.
In this episode, we talk about using a client's back story to find out if they'll be coachable. It's a form of qualifying the customer to see if they'll be good clients.
We review the 3 parts of the client's backstory with reference to different services. Then we put the all together by looking at clients for one type of service--a dog trainer. We'll see how the different parts of their backstory help us know if they'll be good clients for us.
Want to learn more? I have a low-cost course on finding the client's backstory that you can review here at this link.
I also have a free ebook you can download about the client's backstory, especially the baggage clients bring to their appointments. Click here to get your copy immediately.
We can always work together with the Strategic Intensive to figure out the backstory of your clients and how you can use it