171 - How A Financial Behaviorist Uses Stories To Illustrate Our Financial lives: Interview with Jacquette Timmons
Release Date: 02/20/2025
190 Win more clients with empathy (even if you haven't walked in their shoes)
Strategic Storytelling
Most business advice says: “Show empathy. Tell clients you’ve been there too.” But here’s the truth: clients don’t care if you’ve walked in their shoes. What they care about is whether you understand their challenges—and whether you’ll treat them without judgment. In this episode of Strategic Storytelling, you’ll discover: Why oversharing personal stories can backfire with clients. The #1 rule of empathy that keeps clients from walking away. Three practical ways to show clients you “get” them—through words, processes, and stories. How to tell stories that build...
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189 How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers
Strategic Storytelling
How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers When you’re offering something that's new to your audience—whether it’s brand new to the world or simply unfamiliar to your audience—you face two major challenges: they're confused about what you offer and they don’t see the value of the service. In this episode of the Strategic Storytelling podcast, I will show you how to use story—not fluff, not oversharing personal problems—to create clarity, establish relevance, and communicate the impact of your offer. You’ll learn: The three reasons...
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188 The ROI of Storytelling
Strategic Storytelling
What is the most important question to ask about storytelling? It's not "How much did this story express your feelings?" or "How much do you want to tell this story?" or even "What is the impact of this story?" It's "What is the business purpose of this story?" Why am I telling this story? Whats the ROI of this story? After all, when you tell a story in a business environment, you are investing time and/or money. Your story becomes a business tool. Is it worth what you invested? In this episode, I give you 3 questions to assess the ROI of your story. I explain: ...What we mean by...
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187 - The Ultimate Story Template - Based on a Cheesy Christmas Song
Strategic Storytelling
Storytelling can become more productive when you start with a template. And it’s not easy to find templates for business stories. In this episode, we explore a surprising (and fun) story structure for service-based solopreneurs, adapted from a holiday classic and inspired by Ann Handley’s Everybody Writes. This story template covers a lot of bases. It’s a variation of a success story. It focuses on the client, not the guide. It makes you think of your service as a problem-solving mechanism: What need do you fulfill? You will learn… …what makes this such a good...
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186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
Strategic Storytelling
If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and client meetings. But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client? In this episode, we explore how you can transform the most common origin story question into a powerful marketing tool. You'll learn how to frame your response to show your passion, uniqueness, and credibility—without sounding scripted or obnioxious. You will discover: Why most people...
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185 Turning Client Experience Stories Into Marketing Gold
Strategic Storytelling
We usually talk about the stories we tell about ourselves. We use stories to showcase our marketable qualities. We explain and promote our offers. In this episode, we flip the script. We focus on getting other people to tell their stories. Often their stories will be essential for our own marketing. For example, when you interview a podcast guest, you want that guest to tell an exciting story that will be memorable to your audience. When you ask for a testimonial, you want a story about how you helped the client. When you conduct client research or an intake interview,...
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184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
Strategic Storytelling
We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions). You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat. Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to earn. What...
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183 Looking for a business mentor? Don't listen to their story!
Strategic Storytelling
A Guide to Solopreneur Branding This book contains a detailed discussion of the archetypes discuss here. Free with Kindle Unlimited. FREE: What is your archetype? ...and then learn more about your archetype from my book. . I wrote this quite a while ago and it's still good. (an Educator). (a Role Model). (also a Role Model)
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182 Use These 3 Storytelling Superpowers To Connect and Convert
Strategic Storytelling
What do invisibility, time travel, and telepathy have in common? It's not just a party game or a job intervew question, "Choose your superpower." These 3 storytelling superpowers that can transform your marketing. In this episode of Strategic Storytelling, we’ll explore how to: Make your writing “invisible” so your message becomes the star (not your clever wordplay) Use time travel to guide your audience from frustration to solution Tap into the power of telepathy to respond directly to your client’s unspoken desires Whether you're writing sales pages, emails, or social...
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181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!"
Strategic Storytelling
IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful for your content. As an example, I talk about ]how comedian Loni Love stayed true to her voice despite pressure to "play a character," and how that lesson applies directly to your brand storytelling. If you've ever been told your story isn’t “exciting” enough, or you're not being "vulnerable" enough, this episode is for you. You will learn... Why “authentic storytelling” doesn’t mean airing all your struggles The...
info_outlineWhen you tell stories, do you ever think, "That's all well and good for life coaches with personal stories. But I'm a technical person who wants to help people discover new ways of thinking about their actions.
Talking about finance seems to call for discussions of numbers, trends and charts with percentages in three colors.
Jacquette Timmons brings a different perspective. She's a financial behaviorist, someone who helps people deal with issues related to money, income and investments.
Money reflects what's going on in people's personal lives. If you want to understand money conflicts, you need to understand family dynamics and individual emotions.
To illustrate, Jaccquette uses stories about what happens when ordinary people encounter massive shifts in money. She talks about how she realized that money reflects what's going on in our lives -- and how changes in money also change our lives.
What makes this especially interesting is that Jacquette is an Educator archetype. (If you want to learn more about the archetypes, click here.) Her message is, "If you apply what I teach you, you will reach your goals." Her stories are told to educate readers by making a point, not to help us get to know Jacquette as "the person behind the web."
On this episode, you will hear:
-- Jacquette’s origin story: what made her motivated to be a financial behaviorist
-- sample stories of how family background creates a ceiling on your business earnings (and the dynamics of money management in a marriage)
-- why you need to acknowledge your relationship with money (and how it mirrors several relationships you have in your life)
-- how Jaquette uses stories to make her clients realize they're not alone (so they're more comfortable sharing their challenges)
-- how Jacquette uses stories from her own experience to help her explain complex concepts to clients
Learn more about Jacquette at her website: JacquetteTimmons.com
Get a free exercise to understand your own relationship with money: jacquettetimmons.com/wheel
You can also find her. on Instagram and LinkedIn.
Learn more about me on my website.
My new book on solopreneur branding will show you how to use the archetype framework for your own marketing. You'll see why marketers are successful with different kinds of stories, depending on how they choose to position themselves. Free with Kindle Unlimited.