Keith Chamberlain - All-Access Membership Model for Growth | Ep #43
Release Date: 01/13/2021
Arlene Pietranton - Creating an Innovation Culture | Ep #66
Successful Associations Today
Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We're talking about the most important aspects of creating an innovation culture for an association.
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Eboni Wall - Innovation: Take a Break & Create | Ep #65
Successful Associations Today
Eboni Wall, VP of Global Strategy and Innovation for the Produce Marketing Association, shares how PMA built an innovation welcoming culture and process that has allowed them to achieve some big wins along the way.
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Amanda Kaiser - Meaningful Virtual Networking Events | Ep #64
Successful Associations Today
Amanda Kaiser is a membership engagement specialist who studies why human beings engage in communities online and during conferences. Today we unpack strategies and tips to help you plan your next virtual or in-person networking event.
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Celisa Steele & Jeff Cobb - Learning Trends and Strategies | Ep #63
Successful Associations Today
Adult learning experts, Celisa Steele and Jeff Cobb, share their views on key trends that associations should be thinking about as we consider a post-pandemic future, plus educational strategies to help capitalize on them.
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Bruce Rosenthal - The Future of Sponsorships | Ep #62
Successful Associations Today
Bruce Rosenthal helps associations create successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. Sponsorships are changing and we're talking about how, why and what comes next.
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Melynn Sight - Your Compelling Value Proposition | Ep #61
Successful Associations Today
Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.
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Mark Engle - Recruiting the Right Board | Ep #60
Successful Associations Today
Mark Engle, DM FASAE CAE has participated in more than 400 board meetings and currently serves on five Boards of Directors. He shares his in-depth knowledge of board membership and governance and why board recruitment should not be left to chance.
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Hilary Marsh - What is Your Content Strategy? | Ep #59
Successful Associations Today
Hilary Marsh, a content and digital strategist, helps associations get better results from their content by improving their practices. Content is more than just your magazine, newsletter or blog and having a solid strategy in place is crucial to success.
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Rick Bawcum - Digital First Mindset for Associations | Ep #58
Successful Associations Today
Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits. The digital first conversation is a necessary one considering both the benefits and the challenges.
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Maddie Grant - Digital First: What You Really Need to Know | Ep #57
Successful Associations Today
Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist. She shares the difference between being digitized and being digital and what associations really need to know about digital transformation in today's world.
info_outlineKeith Chamberlain is Director of Membership & Experience at the Healthcare Financial Management Association who co-led a digital business model transformation with a Netflix-inspired, all-access structure.
The 3-prong project included a new business model, new technology platform and realigning staff to support the new initiative -- all of which put HFMA in a great position when the 2020 pandemic occurred in the U.S.
We're talking about the human-centered design thinking process they used to conduct a unique strategic planning process in which hundreds of members were interviewed to develop themes and priorities that led to the 3-prong transformation to deliver what those members said they needed and wanted from the association.
The new all-access membership offering includes a number of digitally delivered benefits that used to require ala carte purchases including online education, certifications, a new online community and unlimited web content.
Within one year HFMA experienced a 36% growth in new individual members and retention rates improved by 4.5%.
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