Hilary Marsh - What is Your Content Strategy? | Ep #59
Release Date: 09/15/2021
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Eboni Wall - Innovation: Take a Break & Create | Ep #65
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Bruce Rosenthal - The Future of Sponsorships | Ep #62
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Melynn Sight - Your Compelling Value Proposition | Ep #61
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Hilary Marsh - What is Your Content Strategy? | Ep #59
Successful Associations Today
Hilary Marsh, a content and digital strategist, helps associations get better results from their content by improving their practices. Content is more than just your magazine, newsletter or blog and having a solid strategy in place is crucial to success.
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Rick Bawcum - Digital First Mindset for Associations | Ep #58
Successful Associations Today
Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits. The digital first conversation is a necessary one considering both the benefits and the challenges.
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Maddie Grant - Digital First: What You Really Need to Know | Ep #57
Successful Associations Today
Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist. She shares the difference between being digitized and being digital and what associations really need to know about digital transformation in today's world.
info_outlineHilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy that helps associations get better results from their content by improving their practices.
Content is more than just your magazine or newsletter or blog. From Hilary's perspective, content is everything an association does including event sessions you deliver, journals, clinical practice guidelines, advocacy position papers -- everything that comes back to words and pictures, audio and video that you share with the world.
Content strategy is the practice of planning for the creation, delivery and governance of content that is useful, usable and effective. Many associations are missing the boat by not starting with what their audience needs and wants from them.
What are the channels through which we can deliver content and how do we make sure we're doing it best?
What is the CEO's role in understanding and demanding content strategy for an association?
What are the obstacles associations face in developing and deploying a solid content strategy?
We answer these questions and more in this fascinating episode.
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