Rick Bawcum - Digital First Mindset for Associations | Ep #58
Release Date: 08/25/2021
Successful Associations Today
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info_outline Rick Bawcum - Digital First Mindset for Associations | Ep #58Successful Associations Today
Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits. The digital first conversation is a necessary one considering both the benefits and the challenges.
info_outline Maddie Grant - Digital First: What You Really Need to Know | Ep #57Successful Associations Today
Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist. She shares the difference between being digitized and being digital and what associations really need to know about digital transformation in today's world.
info_outlineRick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits.
We're talking today about the benefits and challenges of embracing a digital first mindset along with some of the most impressive gains we've seen from associations who have engaged in digital transformation.
With statistics that tell us we look at our phones around 96 times a day, we know we connect, we engage and we transact in the digital space. It's imperative that we take the association to the member, rather than always asking the member to come to the association. The pandemic has accelerated this trend but is also providing a tailwind for associations to move toward a digital first mindset.
This is a necessary conversation -- not just a nice to have conversation -- about how we're going to do it and how we're going to resource it, whether it's expertise-wise or money-wise.
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