Garth Jordan - Traditional Mission & Vision to a Just Cause | Ep #56
Release Date: 07/28/2021
Arlene Pietranton - Creating an Innovation Culture | Ep #66
Successful Associations Today
Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We're talking about the most important aspects of creating an innovation culture for an association.
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Eboni Wall - Innovation: Take a Break & Create | Ep #65
Successful Associations Today
Eboni Wall, VP of Global Strategy and Innovation for the Produce Marketing Association, shares how PMA built an innovation welcoming culture and process that has allowed them to achieve some big wins along the way.
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Amanda Kaiser - Meaningful Virtual Networking Events | Ep #64
Successful Associations Today
Amanda Kaiser is a membership engagement specialist who studies why human beings engage in communities online and during conferences. Today we unpack strategies and tips to help you plan your next virtual or in-person networking event.
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Celisa Steele & Jeff Cobb - Learning Trends and Strategies | Ep #63
Successful Associations Today
Adult learning experts, Celisa Steele and Jeff Cobb, share their views on key trends that associations should be thinking about as we consider a post-pandemic future, plus educational strategies to help capitalize on them.
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Bruce Rosenthal - The Future of Sponsorships | Ep #62
Successful Associations Today
Bruce Rosenthal helps associations create successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. Sponsorships are changing and we're talking about how, why and what comes next.
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Melynn Sight - Your Compelling Value Proposition | Ep #61
Successful Associations Today
Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.
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Mark Engle - Recruiting the Right Board | Ep #60
Successful Associations Today
Mark Engle, DM FASAE CAE has participated in more than 400 board meetings and currently serves on five Boards of Directors. He shares his in-depth knowledge of board membership and governance and why board recruitment should not be left to chance.
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Hilary Marsh - What is Your Content Strategy? | Ep #59
Successful Associations Today
Hilary Marsh, a content and digital strategist, helps associations get better results from their content by improving their practices. Content is more than just your magazine, newsletter or blog and having a solid strategy in place is crucial to success.
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Rick Bawcum - Digital First Mindset for Associations | Ep #58
Successful Associations Today
Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits. The digital first conversation is a necessary one considering both the benefits and the challenges.
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Maddie Grant - Digital First: What You Really Need to Know | Ep #57
Successful Associations Today
Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist. She shares the difference between being digitized and being digital and what associations really need to know about digital transformation in today's world.
info_outlineGarth Jordan is CEO of the American Animal Hospital Association and we're talking about replacing a traditional mission and vision statement with a simplified version called a just cause.
With a mission and vision statement that was close to 70 words and a values statement of another 120 words, no one could memorize either one and it was a challenge to align overall beliefs and roles.
Simplifying AAHA's mission and vision to bring focus to their work in a just cause led them to distill everything into an eight word sentence about simplifying the journey toward excellence for veterinary medicine.
Listen is as we talk about the characteristics of a "just cause" and the primary benefits to your members and your organization.
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