The Executive Edge
Episode 224 Released January 8, 2026 This week I’m joined by , a fellow Vistage member who’s been on quite a journey – from building a manufacturing business with his brother over nearly two decades, through its sale, to running a funeral director businesses in Kent. through acquisitions, post-acquisition challenges, and the transition out of businesses. What struck me most was James’s honesty about the emotional reality of selling a business. We hear the success stories – the champagne corks, the celebration – but rarely what comes next. James opens up about what he...
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Episode 223 Released December 11, 2025 Guest: Alejandra Ramirez, Founder of Ready Cultures Episode Overview In this episode, Sue is joined by Alejandra Ramirez, an internal communications specialist with nearly 20 years of experience helping service-driven businesses shape their culture from the inside out. Together, they explore why so many organisations struggle to turn their values into lived reality—and what leaders can do about it. The Culture Gap We've all seen it: values proudly displayed on office walls that bear little resemblance to how things actually work day-to-day....
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Episode 222 Released November 27, 2025 Audio Quality Note Please note: Due to technical difficulties with the host's microphone during recording, Sue's audio quality is below our usual standard. We've chosen to release this episode despite these challenges because the conversation offers valuable insights that we believe are too important to delay. We appreciate your understanding and patience. Episode Overview In this conversation, Swedish-born CEO and leadership coach Andreas Pettersson shares his transformative approach to leadership that prioritizes emotional intelligence,...
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Episode 221 Released November 13, 2025 Guest: Ted Santos, Business Strategist and Founder of Turnaround Investment Partners ----- In this episode, I sat down with Ted Santos, a business strategist who has pioneered a disruptive leadership model that challenges how executives think about change, adversity, and organisational transformation. Ted’s approach isn’t just theoretical – it’s forged from personal experience that would break most people. The Power of Early Adversity Ted’s story begins with tragedy. At just 21, he lost his mother and found himself responsible for his younger...
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Episode 220 Released 2025-10-30 Building Your Resilience Plan with Dr. Marie-Hélène Pelletier Guest: Dr. Marie-Hélène Pelletier, Workplace Mental Health Expert, Psychologist, and Speaker If you're a busy, I suspect you've already spotted yourself in this scenario: demands are increasing, deadlines are looming, and your natural response is to lean in harder, work longer hours, and push through with the same tools that have got you here. In this conversation, I sit down with Dr. Marie-Hélène Pelletier to unpack why this instinct—whilst understandable—is precisely what leads...
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Episode 219 Released 2025-10-16 Guest: John Gates, Founder of Salary Coach Episode Summary I sit down with veteran recruiter , who shares over 30 years of insider knowledge on salary negotiation. With 75,000+ job offers under his belt, John reveals why 80% of people don't negotiate at all—and how much money they're leaving on the table. This episode is packed with practical techniques you can use immediately to maximize your compensation. Key Takeaways Why People Don't Negotiate Fear of losing the opportunity trumps everything else Most people lowball themselves at the first pay...
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Episode 218 Released 2025-10-02 Episode Overview In this episode of The Executive Edge, host Sue Firth sits down with confidence coach and entrepreneur to discuss building authentic confidence, personal branding, and the transformative power of gratitude. Tara shares her journey from corporate burnout to becoming a TEDx speaker, author, and CEO, offering practical strategies for anyone looking to step into their power and purpose. Key Topics Discussed From Corporate Success to Personal Fulfillment Tara's 2022 turning point as a corporate sales director The difference between external success...
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Episode 217 Released September 18, 2025 Guest: Jose Berlanga - From Trauma to Triumph: Building Multiple Successful Businesses Website: https://joseberlanga.com Episode Overview In this episode, Sue Firth interviews Jose Berlanga, a Houston-based entrepreneur who has built success across multiple industries despite facing significant early-life challenges. From overcoming severe childhood trauma to creating thriving businesses in real estate, construction, food service, and petrochemicals, Jose shares his unique perspective on entrepreneurship, resilience, and the art of building...
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Released September 4, 2025 | Episode 216 Episode Summary In this episode of The Executive Edge, host Sue Firth sits down with leadership and strategic change advisor to explore the critical human element of organizational transformation. Drawing from extensive experience in change management and organizational development, Dan shares practical strategies for helping companies navigate change successfully while maintaining team engagement and momentum. Guest Bio Dan Roberts is a leadership and strategic change advisor with a background in behavioral psychology and business. His career has...
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Released July 24, 2025 Interview with - Former Investment Banker turned COO, Strategic Partnerships Expert Guest Background Candice Elsmore brings extensive international experience across four continents: South African origins: Grew up in Johannesburg Education: London Business School, Wharton (US) Career progression: Investment banker at Goldman Sachs → COO roles → Strategic partnerships in tech/fintech Current location: Middle East (UAE) Specialization: Working with startups, blockchain companies, and financial disruption technologies Key Discussion Topics Investment Banking...
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Released November 27, 2025
Audio Quality Note
Please note: Due to technical difficulties with the host's microphone during recording, Sue's audio quality is below our usual standard. We've chosen to release this episode despite these challenges because the conversation offers valuable insights that we believe are too important to delay. We appreciate your understanding and patience.
Episode Overview
In this conversation, Swedish-born CEO and leadership coach Andreas Pettersson shares his transformative approach to leadership that prioritizes emotional intelligence, self-awareness, and sustainable success over relentless hustle culture. Drawing from his experience leading tech companies to successful exits and his work coaching executives across the globe, Andreas challenges conventional wisdom about what it takes to be an effective leader in today's business environment.
Key Topics Discussed
Work-Life Harmony vs. Work-Life Balance
- Why the traditional 9-to-5 model no longer reflects modern work reality
- The concept of "work-life harmony" and flowing in and out of work naturally
- Breaking free from guilt about checking emails after hours
- Compartmentalizing effectively to reduce stress
Cultural Perspectives on Leadership
- Differences between European and American work cultures
- Why Europeans often achieve more in fewer hours
- The role of social safety nets in reducing fear-based motivation
- Adapting leadership styles across different cultural contexts
From Fear-Based to Abundance Mindset
- Moving beyond the "insecure overachiever" mentality
- Why imposter syndrome might be the wrong label
- The importance of recognizing your daily achievements
- Building genuine confidence through self-awareness
The Power of Emotional Intelligence
- Why growing people creates growing organizations
- Understanding your inner child's influence on leadership decisions
- The role of vulnerability as a leadership strength
- Developing curiosity about your own behavioral patterns
Sustainable High Performance
- Setting realistic daily expectations based on your unique strengths
- The practice of journaling wins to build momentum
- Why working harder isn't the same as working effectively
- Recognizing when you've "crushed it" and celebrating those moments
Key Insights
"If you're not growing your people, you are not going to grow your organization."
"I think so many people let that insecure part be the narrative of who they were as a child. Instead, when you recognize that's what you're doing to yourself, you can change it."
"Vulnerability is a power. Once you can admit these things and you can talk about them, you are able to control yourself."
"It's not about the number of hours you put in. Europeans are more effective—it's a little bit less fluff and a little bit more 'let's get shit done.'"
About Andreas Pettersson
Andreas is a Swedish entrepreneur and leadership coach based in California. After a successful career as a tech CEO, including a lucrative exit where he was asked to stay on for two years, Andreas chose to follow his passion for developing other leaders. Through his company, Leaders Adapt, he works with entrepreneurs and executives to help them build the emotional intelligence and self-awareness needed to lead effectively without burning out.
Andreas's approach combines his international business experience across Europe, Asia, and the United States with deep personal work on overcoming fear-based leadership patterns. His mission is to help leaders transition from insecure overachievers to confident, emotionally intelligent executives who achieve sustainable success.
Connect with Andreas Pettersson
Instagram: @andreas.the.ceo (Andreas personally responds to all messages)
Website: Leaders Adapt
LinkedIn: Andreas Pettersson
Andreas welcomes questions and often responds with personalized voice memos. He also publishes leadership insights and solutions to common executive challenges on his blog.
Coming Soon from Andreas
Andreas is developing free leadership kcourses based on his 12 core leadership principles, which is available on YouTube . These courses address the most common patterns and challenges he encounters when working with executives.
Takeaways for Business Executives
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Reframe your definition of productivity – Focus on delivering your unique value rather than maximizing hours worked
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Develop your emotional intelligence – True leadership effectiveness comes from understanding yourself and adapting to others
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Identify your inner narratives – Recognize when childhood conditioning or others' voices are driving your decisions
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Celebrate your wins daily – Build momentum and confidence by acknowledging when you've "crushed it"
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Embrace work-life harmony – Stop feeling guilty about natural work flow and focus on compartmentalizing effectively
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Get curious about yourself – Self-awareness and vulnerability are strengths, not weaknesses
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Shift from fear to abundance – Let your achievements build confidence rather than letting insecurity drive overwork