Better, Not Perfect
The Executive Edge
Episode 238 Released July 23, 2026 This week on Episode 238 of The Executive Edge, I talk to , founder of , CEO of healthcare content agency , and author of . Christy has built her business around an idea that rarely appears in a strategy document but shapes everything she does: kindness. Together, we explore why so many younger employees arrive at work technically capable but lacking the interpersonal skills employers quietly assume they already possess. We discuss why this isn’t a character flaw or a generational weakness—it’s a gap in how we’ve prepared people for work. With AI...
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The Reputation Advantage
The Executive Edge
Episode 237 Released July 9, 2026 This episode of my podcast sits a little outside my usual territory. Most weeks I’m here talking about the psychology behind performance, leadership and how we show up. However, this week I’m taking you somewhere more practical: my guest is of Solomon Turner PR. We talk about public relations, and how getting it right builds your reputation over time. It still fits everything I care about on this show, giving you an edge in life and business. Reputation is one of the quietest advantages you can have, so I think there’s plenty here worth your time. Steve...
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Lead With Clarity, Courage and Curiosity
The Executive Edge
Episode 236. Released June 25, 2026 This week I’m joined by , a global executive advisor, board member and author of . Louisa has spent more than two decades at the heart of some of the world’s biggest businesses, including Diageo, Maersk and Google. Change is everywhere right now, and Louisa sees it for what it really is. A genuine opportunity to add another valuable piece to your business. The encouraging part is that it starts with something you already have. Clarity about who you are, what you do well, and where you want to go. What we cover Why change is an invitation rather...
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Momentum Has Two Parts. Most Businesses Only Chase One
The Executive Edge
Episode 235 Released June 11, 2026 Everyone wants momentum. Move faster, scale quicker, get ahead. Yet very few businesses actually have it. This week I talk with , author of The Bizzics Way. Chip took one equation from physics, mass times velocity, and turned it into a refreshingly practical model for growth. His point is simple: we pour everything into velocity and ignore mass. You need both. Mass is weight, not size. A volleyball and a bowling ball can be the same size with very different mass. In business, your mass is your density. The calibre of your team, the clarity of your...
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Dealing with your inner critic (and what actually works!)
The Executive Edge
Episode 234 Released May 28, 2026 You know the feeling. You've read the books, done the therapy, tried the positive thinking. And yet. Same patterns. Same reactions. Same stuck points — just in slightly different circumstances. In this episode, Sue talks with — a psychotherapist and leadership coach with 30 years of experience and the creator of the Mind Method. Joanna's work starts from a simple but radical premise: you can't change your conditioned mind. But you can stop letting it run the show. This is a conversation about why high achievers often feel the least fulfilled, why the...
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The Gap Between Good and Great Isn't Technical
The Executive Edge
Released May 14, 2026 Episode 233 Fourteen years working with NBA players teaches you something most leadership books miss: the gap between good and great is almost never technical. It's psychological. This week I sit down with — 40+ years coaching elite athletes and business leaders, co-author of an Amazon bestseller with Joe Montana, and author of the new book Embrace Your Inner Coach. Tom’s central argument is deceptively simple: the gap between good and great is almost never technical. It’s psychological. And the tools that work in a locker room work just as well in a boardroom. ...
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Why Your Employer Brand Is Already Defined — Whether You Realise It Or Not
The Executive Edge
Episode 232 Released April 29, 2026 This week on The Executive Edge, I'm joined by , founder of and an employer brand strategist based in Melbourne. Sri works with leaders to close the gap between what their organisation says it stands for — and what talent actually experiences. It's a conversation that will make you look at your hiring process very differently. The big idea: Your employer brand is already being defined — by what you prioritise, what you fund, and what you tolerate. Whether or not you're paying attention to it. Three things that stood out for me: The talent...
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Executive Presence — How to Command, Connect and Close with Dr. Laura Sicola
The Executive Edge
Episode 231 Released April 16, 2026 About this episode You know what you want to say. So why doesn't it land? I'm joined by executive communication expert and author to unpack the real meaning of executive presence — and why it could be the single biggest factor holding talented leaders back. We discuss: The gap between brain and mouth The biggest communication challenge isn't knowledge or expertise — it's the three inches between what you think and what comes out. If your message isn't clear, concise, and compelling to your audience, it doesn't matter how brilliant you are. The Three Cs...
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Breathing Easy: The Antiviral Technology That Could Change the Way You Work and Live
The Executive Edge
Episode 230 Released April 2, 2026 In this episode, I sit down with Gemma Borgert — a medical device specialist with over 20 years of industry experience and a deeply personal reason for championing this technology. Gemma introduces the e4life personal, a groundbreaking portable antiviral device that uses electromagnetic waves to inactivate airborne viruses in real time. Whether you're protecting a vulnerable family member, supporting staff reluctant to return to the office, or simply wanting an extra layer of defence against seasonal illness, this conversation will make you think...
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The Uncertainty Advantage: How Smart Leaders Turn Volatility into Growth
The Executive Edge
Episode 229 Released March 19, 2026 Guest: Rebecca Homkes (Economist, Growth Strategist, Lecturer at London Business School & Duke University) Episode Overview In this episode, I am joined by economist and growth strategist Rebecca Homkes for a conversation about leading through uncertainty. With macro volatility showing no signs of letting up, Rebecca shares a practical, no-nonsense framework for how executives can stop reacting to the noise — and start growing through it. Key Themes & Takeaways Build internal predictability You can't control the macro environment, but...
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Released February 5, 2026
In this episode, Sue Firth talks with Allister Frost about why cultivating a future-ready mindset is essential for leaders navigating constant change—and how to do it without feeling overwhelmed.
About Allister Frost
Allister spent ten years in traditional manufacturing before joining Microsoft, where Bill Gates' philosophy—"If it works, it's obsolete"—transformed his thinking about innovation. For the past 15 years, he has worked as a consultant, speaker and coach, helping individuals and organisations thrive amid relentless transformation. His mission: to save a million working lives from being swept away by the tidal wave of change.
Key Takeaways from the show
Everything is obsolete—and that's OK. Every process, system and tool you use today can already be done better, faster or cheaper. This doesn't mean you must change everything immediately; it means you should stop treating anything as the finished product and stay open to improvement.
Technology is a tool, not the driver. Human ingenuity creates change; technology simply accelerates it. Leaders who stay curious about new tools—without chasing every trend—will remain relevant.
Micro behaviours matter. Small daily choices accumulate. Leaving dishes to soak, ignoring software updates, delaying that check-in email—these tiny decisions make tomorrow harder. Future-ready thinking starts with doing something today that makes the inevitable future easier.
Focus on the inevitable, not the uncontrollable. Don't waste energy worrying about hypothetical disruptions. Concentrate on changes you know are coming—seasonal cycles, ageing systems, dated processes—and address them now.
Creativity thrives outside the boardroom. People rarely have their best ideas in meeting rooms. Alastair encourages leaders to sanctify their creative moments—the shower, the dog walk, the morning run—and bring those insights back to work.
The Frost Framework
Alastair's Ready-Ready Growth Cycle provides a simple, repeatable process with five steps that spell out his surname:
Follow – Observe trends and notice what's changing around you.
React – Respond thoughtfully rather than reflexively.
Open – Ask "why?" like a five-year-old. Question every assumption without rushing to answer. Why is the Monday meeting always on Monday? Why do we sell this product? Let the questions hang.
Surprise – Let bold, even absurd ideas sit without judgement. Don't kill your own creativity by immediately listing reasons why something won't work. Somewhere in a wild idea might be a stroke of genius.
Tell – Share your ideas with others using "Yes, and…" rather than "No, but…" to build collaboratively.
Open, Surprise and Tell are what Alastair calls superpowers—uniquely human capabilities that AI cannot replicate: genuine curiosity, imaginative leaps and human-to-human connection.
Quotable Moments
"Today is the slowest rate of change any of us will experience for the rest of our lives." — Allister Frost
"If it works, it's obsolete." — Marshall McLuhan
"Killing your own idea is probably one of the most damaging things you can do—somewhere in that idea, there might have been something quite amazing." — Allister Frost
Try This: The "Why?" Audit
Walk into your workspace as if seeing it for the first time. Ask yourself: Why do we do this? Why is this process the way it is? Why do we hold this meeting? Don't answer immediately—just let the questions open your mind to possibilities you've unconsciously ruled out.
Ready Already - the book
Alastair's book Ready Already is deliberately short and practical, with a chapter on each step of the framework plus exercises to get you started. Available on Amazon, Apple Books and Audible.
Connect with Alastair
Website: Allisterspeaks.com
Alastair welcomes messages from listeners and is available for speaking engagements at company events, team meetings and industry conferences.
About The Executive Edge
The Executive Edge with Sue Firth is the podcast that gives you an edge in life and business—practical skills you can apply to achieve and maintain success.