Why Your Employer Brand Is Already Defined — Whether You Realise It Or Not
The Executive Edge
Episode 232 Released April 29, 2026 This week on The Executive Edge, I'm joined by , founder of and an employer brand strategist based in Melbourne. Sri works with leaders to close the gap between what their organisation says it stands for — and what talent actually experiences. It's a conversation that will make you look at your hiring process very differently. The big idea: Your employer brand is already being defined — by what you prioritise, what you fund, and what you tolerate. Whether or not you're paying attention to it. Three things that stood out for me: The talent...
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Executive Presence — How to Command, Connect and Close with Dr. Laura Sicola
The Executive Edge
Episode 231 Released April 16, 2026 About this episode You know what you want to say. So why doesn't it land? I'm joined by executive communication expert and author to unpack the real meaning of executive presence — and why it could be the single biggest factor holding talented leaders back. We discuss: The gap between brain and mouth The biggest communication challenge isn't knowledge or expertise — it's the three inches between what you think and what comes out. If your message isn't clear, concise, and compelling to your audience, it doesn't matter how brilliant you are. The Three Cs...
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Breathing Easy: The Antiviral Technology That Could Change the Way You Work and Live
The Executive Edge
Episode 230 Released April 2, 2026 In this episode, I sit down with Gemma Borgert — a medical device specialist with over 20 years of industry experience and a deeply personal reason for championing this technology. Gemma introduces the e4life personal, a groundbreaking portable antiviral device that uses electromagnetic waves to inactivate airborne viruses in real time. Whether you're protecting a vulnerable family member, supporting staff reluctant to return to the office, or simply wanting an extra layer of defence against seasonal illness, this conversation will make you think...
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The Uncertainty Advantage: How Smart Leaders Turn Volatility into Growth
The Executive Edge
Episode 229 Released March 19, 2026 Guest: Rebecca Homkes (Economist, Growth Strategist, Lecturer at London Business School & Duke University) Episode Overview In this episode, I am joined by economist and growth strategist Rebecca Homkes for a conversation about leading through uncertainty. With macro volatility showing no signs of letting up, Rebecca shares a practical, no-nonsense framework for how executives can stop reacting to the noise — and start growing through it. Key Themes & Takeaways Build internal predictability You can't control the macro environment, but...
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Are you coping, surviving — or actually thriving?
The Executive Edge
Episode 228 / Released March 5, 2026 Are you coping, surviving — or actually thriving? In this episode, I talked with , speaker and coach, who has spent over a decade helping leaders build the kind of resilience that lasts. His background spans the NHS, BT, and years of leadership development work — and he brings a refreshingly practical lens to a word that can feel overused: resilience. What We Covered VUCA — and its antidote We unpacked VUCA (Volatile, Uncertain, Complex, Ambiguous) — the environment most of us are operating in right now. Russell introduced me to VUCA Prime: Vision,...
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Act Like an Owner — How Culture Really Gets Built
The Executive Edge
Episode 227 Released February 19, 2026 With Greg Hawks, Corporate Culture Specialist What if the problem with employee engagement isn't the disengaged — it's the people you've been tolerating? That's the starting point for this week's conversation with Greg Hawks, corporate culture specialist, keynote speaker, and author of Act Like an Owner: Five Unlocks for Creating Culture People Love and Results People Need. Greg has spent 15 years helping organisations build environments where people genuinely buy in — and his framework is built around three types of employee. Owners, Renters,...
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Developing a Future-Ready Mindset with Allister Frost
The Executive Edge
Episode 226 Released February 5, 2026 In this episode, Sue Firth talks with about why cultivating a future-ready mindset is essential for leaders navigating constant change—and how to do it without feeling overwhelmed. About Allister Frost Allister spent ten years in traditional manufacturing before joining Microsoft, where Bill Gates' philosophy—"If it works, it's obsolete"—transformed his thinking about innovation. For the past 15 years, he has worked as a consultant, speaker and coach, helping individuals and organisations thrive amid relentless transformation. His mission: to...
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The Leadership We Need - with Maria Brinck
The Executive Edge
Episode 225 Released January 22, 2026 Episode Overview In this episode, I'm joined by , leadership consultant, public speaker, and author of The Leadership We Need. Maria shares her remarkable journey from corporate America to the rainforests of Cameroon, and explains why the leadership models we've relied upon for generations are no longer fit for purpose. This is an essential conversation for any leader ready to challenge conventional thinking and create meaningful, lasting change. About Maria Brinck Maria Brinck is the founder of Zynergy International and a certified StrengthsFinder...
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Selling Your Business: What Nobody Tells You About Letting Go
The Executive Edge
Episode 224 Released January 8, 2026 This week I’m joined by , a fellow Vistage member who’s been on quite a journey – from building a manufacturing business with his brother over nearly two decades, through its sale, to running a funeral director businesses in Kent. through acquisitions, post-acquisition challenges, and the transition out of businesses. What struck me most was James’s honesty about the emotional reality of selling a business. We hear the success stories – the champagne corks, the celebration – but rarely what comes next. James opens up about what he...
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Building Culture Through Strategic Internal Communication
The Executive Edge
Episode 223 Released December 11, 2025 Guest: Alejandra Ramirez, Founder of Ready Cultures Episode Overview In this episode, Sue is joined by Alejandra Ramirez, an internal communications specialist with nearly 20 years of experience helping service-driven businesses shape their culture from the inside out. Together, they explore why so many organisations struggle to turn their values into lived reality—and what leaders can do about it. The Culture Gap We've all seen it: values proudly displayed on office walls that bear little resemblance to how things actually work day-to-day....
info_outlineEpisode 225
Released January 22, 2026
Episode Overview
In this episode, I'm joined by Maria Brinck, leadership consultant, public speaker, and author of The Leadership We Need. Maria shares her remarkable journey from corporate America to the rainforests of Cameroon, and explains why the leadership models we've relied upon for generations are no longer fit for purpose. This is an essential conversation for any leader ready to challenge conventional thinking and create meaningful, lasting change.
About Maria Brinck
Maria Brinck is the founder of Zynergy International and a certified StrengthsFinder coach with a background that spans Swedish nature reserves, corporate boardrooms, and the Congo Basin Rainforest. Originally from Sweden, Maria spent eight years in executive sales within the pharmaceutical and biotechnology industry before a pivotal moment prompted her to leave it all behind. She travelled to Cameroon to work with the rehabilitation of chimpanzees and gorillas, an experience that fundamentally transformed her understanding of leadership, purpose, and what truly matters.
Key Takeaways from This Episode
Finding inner balance: Maria discusses how, despite achieving external success, she felt a profound lack of inner balance in her corporate career. Many high-achieving professionals can relate to this sense that something essential is missing, even when the numbers look good on paper.
The limits of hyper-masculine leadership: The conversation explores how workplaces dominated by competition, decisiveness without reflection, and quota-driven cultures can become unsustainable. Maria argues this isn't about men versus women—it's about finding balance between masculine and feminine qualities in all of us.
Creating (not finding) purpose: Maria offers a refreshing perspective on purpose. Rather than waiting to 'find' your purpose—which she suggests is only for the lucky few—she encourages leaders to actively create purpose based on their strengths and values.
Incentivising the right behaviours: Want to shift your organisation's culture? Maria's practical advice is clear: put collaborative, inclusive behaviours on performance plans with financial incentives attached. Use 360-degree feedback to ensure these behaviours are genuinely being demonstrated.
Practical assessments for teams: Maria's book includes three assessments that can be used individually or with teams, including the Barrett Value Assessment and her own Zenergy Q12 for creating purpose. A powerful question to consider: Where do you feel most alive?
Why This Matters for Leaders Today
With global workforce engagement at just 23% and disengagement costing trillions annually, the case for a new approach to leadership has never been stronger. Maria challenges us to move beyond outdated models built on dominance and short-term thinking, towards leadership that serves both people and planet. Whether you're leading a team of five or five hundred, the principles in this episode offer a genuine path to creating cultures where people thrive.
Connect with Maria Brinck
🌐 Website: www.mariabrinck.com
💼 LinkedIn: Maria Brinck
📚 Book: The Leadership We Need is available on Amazon and all major online bookshops
Done! I've updated the show notes so they read from Sue's perspective ("I'm joined by...") and removed the "Don't Miss This Episode" section.
Done! I've updated the show notes so they read from Sue's perspective ("I'm joined by...") and removed the "Don't iss This Episode" section.