Social Media Trends and Trip Hazards for 2025
Release Date: 01/19/2025
The Changing User Journey - Lessons from the Travel Industry in the Age of AI
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital...
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The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
The Digital Marketing Podcast
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta’s Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world’s top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book...
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Regenerative Marketing - The Goose That Thought it was a Chicken!
The Digital Marketing Podcast
Far beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity and impact that helps build value. You'll have to listen to find out about the Goose! Drawing from systems thinking and marketing strategy, Daniel and Ciaran challenge the “hustle at all costs” mentality and instead champion a more humane, resilient and adaptable approach to digital marketing. In This Episode: What is a Regenerative Mindset? Understand the key difference between sustainability and regeneration - why one aims to sustain the...
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Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the explosion of generative engine optimisation, Daniel and Ciaran unpack the shifts happening across search, paid media, and SEO. This isn’t just another roundup of shiny tools, this episode explores how to think strategically about the role of AI in search, the real impact on your organic performance, and the mindset...
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ChatGPT Agent and the Future of Digital Marketing
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on our behalf, logging into websites, filling out forms, analysing data, creating content, and even posting to platforms like LinkedIn. It’s here now, and it’s changing how marketing teams work from the ground up. Daniel shares his firsthand experiments with ChatGPT Agent, from connecting it to Canva to create and...
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The Future of SEO
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI Mode, and tools like ChatGPT and Gemini changing how people search, the rules of SEO are shifting fast. Some publishers report traffic drops of up to 60%, while others in e-commerce are holding steady. So is SEO really dead, or just evolving into something new? Daniel and Ciaran dig deep into what’s happening,...
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How to Go Viral – The Science Behind Content that Spreads
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ask for, but few can explain or deliver. Brendan, however, has built a career proving that virality isn’t luck. It’s repeatable, measurable, and rooted in storytelling structures that have worked for decades. Brendan shares the behind-the-scenes thinking that led to his experiment growing an audience of 1 million...
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AI Copywriting and Claude - A Copywriter’s Guide to Getting the Best from AI
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic’s Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's...
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Branding, Strategy and Taylor Swift
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There’s Nothing Like This. Kevin dives into how Swift’s career offers a masterclass in brand strategy, audience connection, and long-term business thinking. Why does a global superstar in a notoriously cutthroat industry continue to outperform and outlast her peers? According to Kevin, it’s not luck or fandom - it’s strategy. Drawing on...
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Digital Marketing & AI News
The Digital Marketing Podcast
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it’s never been more important to stay ahead, and this episode helps you do just that. Daniel covers the latest developments from Google, Meta, OpenAI, LinkedIn and more, offering practical commentary on what they mean for marketers right now. From ChatGPT’s new operator functions to Google’s AI-powered search evolution, this...
info_outlineIn this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report.
Creative Content: Breaking Boundaries Without Breaking Your Brand
The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity.
Proactive Engagement: Opportunities and Risks
The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls.
Social Listening and Trend-Jacking: Striking the Right Balance
The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values.
Generative AI: Creating Better (Not Just More) Content
With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness.
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Show notes: https://targetinternet.com/resources/social-media-trends-and-trip-hazards-for-2025
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