Regenerative Marketing - The Goose That Thought it was a Chicken!
Release Date: 09/04/2025
How to Fix AI Slop: Better Context, Stronger Brands and the Return of Human Judgement with Pacey.ai
The Digital Marketing Podcast
How to Fix AI Slop: Better Context, Stronger Brands and the Return of Human Judgement What happens when AI makes it easier to produce marketing content, but that content all starts to look and sound the same? In this episode of The Digital Marketing Podcast, Ciaran Rogers speaks to Evan Greally, founder and CTO of Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand. Introduced by Daniel Rowles, the conversation draws on Evan’s experience as Head of Creative Tech and Innovation at Droga5 Dublin,...
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How to Create AI Skills: Build Reusable AI Workflows That Save Time
The Digital Marketing Podcast
AI tools are evolving fast. One of the biggest shifts is the move from one-off prompts to reusable AI skills. Instead of rewriting the same instructions every time you use ChatGPT, Claude or Copilot, you can package your best workflows into portable skills that deliver consistent, repeatable results. In this special episode, recorded as the Digital Marketing Podcast celebrates its 16th anniversary, Daniel Rowles and Ciaran Rogers explore why AI skills could fundamentally change the way marketers work. They explain how skills fit alongside projects, agents and prompts, why they are becoming an...
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Design That Sticks: Applying Neuroscience to Predict Attention
The Digital Marketing Podcast
Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kramer Reeves, CEO of EyeQuant, alongside neuroscientist Professor Peter König, one of the company’s founders and a leading expert in visual attention and cognitive science. Together, they explore how neuroscience and AI are reshaping the way marketers, designers and brands understand attention. The conversation dives into the hidden mechanics behind how people actually experience digital content. From subconscious...
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Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth
The Digital Marketing Podcast
What happens when a global brand hands over its creative control to unfiltered customer feedback? In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Emily Barfoot, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations. At a time when trust in polished marketing is eroding and AI is reshaping how content is discovered, Dove leaned into one of the internet’s most unpredictable platforms. By amplifying genuine, unedited user reviews, both positive and negative, the brand not only drove awareness but also delivered...
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The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
The Digital Marketing Podcast
As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, to explore what this shift really means in practice. Recorded just ahead of Adobe Summit, Rachel shares exclusive insights into Adobe’s latest thinking, product direction, and how enterprise marketers should adapt to an increasingly AI-driven landscape. From evolving user expectations to the rise of AI as the primary...
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Practical Video Marketing - How to Make Video More Human, More Useful and More Effective
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how marketers can use video without needing a full production team, a huge budget or a complicated workflow. Together, they explore why video has become so central to modern marketing, how brands can use it to strengthen SEO and answer engine optimisation, and why authentic, human-led content is outperforming overly polished corporate production. The discussion also dives into practical ways to build a video strategy from webinars, podcasts,...
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Eight Psychology Experiments for Marketers
The Digital Marketing Podcast
What happens when you combine practical digital marketing experience with behavioural science? In this episode, Daniel Rowles is joined by Phil Agnew, host of the Nudge podcast and a specialist in behavioural science, to explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging. Phil shares the original studies behind concepts such as social proof, loss aversion, anchoring and the peak-end rule, then shows how they can be applied in real marketing scenarios, from Reddit ads and SaaS...
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Gamification for Digital Marketing
The Digital Marketing Podcast
What happens when clicks get harder to earn, paid media gets more expensive, and audiences spend less time engaging with static content? In this episode of The Digital Marketing Podcast, Daniel Rowles explores why gamification is moving from a nice-to-have tactic to a serious strategic opportunity for marketers. This episode is split into two parts. First, Daniel sets out the business case for gamification in today’s digital landscape, where AI overviews, rising cost per click and declining organic reach are all putting pressure on traditional marketing performance. Then he is joined by Luke...
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How to Drive AI Adoption - A Step-by-Step Case Study
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Emma Tronson, Deputy Director of Marketing at Aston University, for a practical, honest and refreshingly structured look at how to move beyond AI experimentation and into real organisational adoption. Many teams are stuck in what Daniel calls “pilot purgatory”. Everyone is testing tools. Everyone is experimenting. But very few organisations have truly embedded AI into day-to-day operations. Workloads have not reduced. If anything, they have increased. This episode explores what it actually takes to embed AI into a...
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The Hubspot CMO Interview - Kipp Bodnar on AI, Answer Engine Optimisation and the Future of Marketing
The Digital Marketing Podcast
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive year in marketing history. Kipp believes that 2026 could represent the biggest single wave of change our industry has ever seen. Weeks feel like months. Channels are fragmenting. Discovery is shifting. AI agents are entering workflows. And traditional attribution models are starting to break down. From Answer Engine Optimisation to AI agents, rising ad costs to workflow automation, this conversation explores how marketers can stay ahead when the...
info_outlineFar beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity and impact that helps build value.
You'll have to listen to find out about the Goose!
Drawing from systems thinking and marketing strategy, Daniel and Ciaran challenge the “hustle at all costs” mentality and instead champion a more humane, resilient and adaptable approach to digital marketing.
In This Episode:
What is a Regenerative Mindset?
Understand the key difference between sustainability and regeneration - why one aims to sustain the status quo and the other aims to restore, replenish, and grow.
Rethinking Productivity and Growth
Explore why traditional productivity models are failing marketers in the age of AI, information overload, and fragmented attention, and what to do instead.
AI as a Regenerative Tool
Rather than using AI to do more, faster, Daniel and Ciaran explore how AI can help reduce cognitive burden, fuel creativity, and foster experimentation when used mindfully.
Designing Regenerative Marketing Systems
Discover how regenerative principles, such as reciprocity, interdependence, and feedback loops, can help build more sustainable, and effective marketing strategies.
Tools, Mindsets and Micro-practices
From digital decluttering to reflective learning and systems thinking, the hosts share practical approaches to integrating regeneration into your professional life.
Key Takeaways:
Regeneration is not about working less, it’s about working in flow with better results and less burnout
Marketers must go beyond campaign thinking and start designing ecosystems of value and renewal
Rest, reflection and curiosity are not luxuries, they're strategic assets
A regenerative mindset helps you lead through complexity and adapt with clarity
The future of digital marketing isn’t just AI or data, it’s resilience, systems thinking, and human-centred creativity.
📥 Access the show notes, tools, and links at: https://targetinternet.com/resources/regenerative-marketing-mindset-reimagining-marketing-and-leadership
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