Vibe Coding - How AI is Revolutionising App Development and Empowering Non-Coders
Release Date: 12/07/2025
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AI Copywriting and Claude - A Copywriter’s Guide to Getting the Best from AI
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In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic’s Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's...
info_outlineIn this episode of The Digital Marketing Podcast, Daniel Rowles introduces us to the process of Vibe Coding, a revolutionary approach to software development that leverages AI to make app creation accessible to anyone, regardless of coding experience.
Vibe coding shifts the focus from writing manual code to guiding AI with natural language prompts, allowing non-developers to build interactive apps, tools, and even businesses. Daniel explores the three tiers of vibe coding, from basic one-page web apps to full-scale, secure, AI-powered platforms , and shares practical steps, tools and security tips to get started.
The second half of the episode features a compelling interview with Christo Snyman, a podcast listener who used vibe coding to launch his AI assistant platform Traderly.ai. Christo takes us behind the scenes of building a real-world startup with no prior coding background, sharing his full tech stack, hard-earned lessons, and the mindset needed to succeed.
In This Episode:
What is Vibe Coding? Understand how natural language prompts can now be used to create working code, dramatically lowering the barrier to digital creation.
The Three Levels of Vibe Coding
Level 1: Build one-page apps using HTML, CSS, and React, no backend required
Level 2: Add memory, interactivity, and live AI responses through API access
Level 3: Create fully-fledged apps with user authentication, databases, and deployment
Practical Use Cases - From interactive Google algorithm timelines to embedded AI tools for keyword research and content planning, Daniel shares how these tools are being used on Target Internet's own website.
Christo's Journey - From Idea to Startup. Learn how Christo turned a common business pain point — small service businesses missing leads due to message overload — into a scalable SaaS platform.
Discover his full tech stack including React, Azure Functions, PostgreSQL, Firebase, OpenAI, WordPress, and more.
Key Takeaways:
Anyone can now build apps using AI tools, whether it's a timeline, calculator, chatbot, or full customer-facing product.
AI-assisted development removes fear and unlocks creativity, especially for entrepreneurs without a dev background.
Start small and iterate, your Minimal Viable Product doesn’t need to be perfect, it needs to be useful.
Vibe coding is the bridge between ideas and execution - fast, flexible and increasingly powerful.
The future of marketing and tech creation is conversational and it’s already here.
📥 Access the show notes, tools, and links at: https://targetinternet.com/resources/vibe-coding-how-ai-is-revolutionising-app-development-and-empowering-non-coders
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